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Direct-to-consumer campaigns are thriving. Filmmakers, video game developers, musicians and novelists use the Internet to raise funds from their fans to invest in their projects, completely bypassing studios, video game giants, record labels and book publishers.
The dynamics of financing, sales, and distribution of media and entertainment are shifting away from mass marketing channels. Will media and entertainment conglomerates become irrelevant in the face of direct-to-consumer campaigns?
In this new Executive Insights, L.E.K. examines how quickly the direct-to-consumer movement has gone from a trend to mainstream and how its success is threatening to disintermediate traditional market forces. Readers will also discover the nine rules for successful direct-to-consumer fundraising, and how savvy media companies can turn this new business model to their own advantage.