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The halcyon days of the U.S. shale boom are coming to a close. This downshift to a more moderate rate of growth has important implications for vendors of oilfield equipment and services. Recently, L.E.K. Consulting surveyed around 230 decision makers in North America’s onshore drilling sector, including CEOs, CFOs, well-site supervisors, procurement advisers and other industry insiders. We found that purchasing priorities for customers of oilfield products are changing. As the boom slows, the entire industry is seeing a heightened emphasis on cost control. In a new Executive Insights, L.E.K. explains how, in this new environment, weaker firms will struggle, but opportunities still abound for companies that adopt the right strategies.