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TrendsFactory Bob Stumpel 2009
 

TrendsFactory Bob Stumpel 2009

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Presentation Bob Stumpel at TrendsFactory 2009 - LECTRIC

Presentation Bob Stumpel at TrendsFactory 2009 - LECTRIC

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    TrendsFactory Bob Stumpel 2009 TrendsFactory Bob Stumpel 2009 Presentation Transcript

    • Trends for 2009
      • The dawn of the Interface Decade:
      • Augmented Reality will Connect the Dots:
      • Content is king, contacts are queen.
      • Filesharing will, in all kinds of disguises, remain a main driver of social media’s success.
      • The most successful communities and social media that don’t have a sustainable revenue model can be acquired relatively cheaply.
      • Identity portability (as in single sign-on) and profile portability will be war grounds.
      • Almost all online properties can increase traffic and stickiness by integrating (better) communication tools.
      • Content, features and services will become more and more location aware.
      • More things we do over IP must fit “all screens”.
      • Personal (live) video (mainly through mobile2web) will gain popularity.
      • Social networking goes mobile.
      • M-commerce will soar.
      • Display advertising will further decrease, except for ads targeted smartly to the affluent.
      • Technologies that help to optimise online marketing will thrive; deeptargeting and retargeting are the hottest things today.
      • Advertisers will force media to accept CPA and CPT models above CPM and CPC.
      • Business intelligence and analytics will get much more attention.
      • Concerns about online privacy will frustrate full deployment of smart targeting technologies.
      • Brands will focus more on non-traditional exposure, as in sponsoring, content creation, community building & tool facilitation.
      • Social impact and commitment will become research parameters.
      • Me-commerce, social shopping and collaborative buying will grow considerably.
      • Consumers will demand greener IT from their online information and service providers.