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Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
Cloud Computing - Peter van Eijk
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Cloud Computing - Peter van Eijk

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  • Number of hosts accessed directly by the browser, per user transaction, averaged across 3,000 companies
  • Transcript

    • 1. Cloud Computing<br />Voor marketing en communication professionals<br />Peter HJ van Eijk<br />Cloud computing<br />
    • 2. Cloud computing<br />Hype of de toekomst van IT?<br />http://www.sdn.nl/Portals/0/Upload/Images/2011/Website/CloudTag.png<br />
    • 3. In den beginne …<br />Cloud computing<br />
    • 4. IT alseen utility<br />Cloud computing<br />http://www.middle-east-pictures.com/middle-east/pictures/Electric-Power.jpg<br />
    • 5. Cloud computing<br />Kenmerken<br />Gartner defines cloud computing as &quot;a style of computing where massively scalable (and elastic) IT-related capabilities are provided &apos;as a service&apos; to external customers using Internet<br />technologies.&quot;<br />Via Internet<br />Shared resource<br />Schaalbaar<br />‘Pay as you go’<br />Self service<br />Wikipedia:<br />Cloud computing refers to the provision of computational resources on demand via a network. Cloud computing can be compared to the supply of electricity and gas, or the provision of telephone, television and postal services.<br />
    • 6. Cloud computing<br />Voorbeelden<br />Via Internet<br />Shared resource<br />Schaalbaar<br />‘Pay as you go’<br />Self service<br />
    • 7. Cloud computing<br />Social mediazijnook cloud toepassingen<br />Via Internet<br />Shared resource<br />Schaalbaar<br />‘Pay as you go’<br />Self service<br />http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/<br />
    • 8. Cloud computing<br />http://upload.wikimedia.org/wikipedia/commons/8/86/Operation_Crossroads_Baker_(wide).jpg<br />De ene cloud is de andereniet<br />http://commons.wikimedia.org/wiki/File:Foggy_Two_Union_Square_in_Seattle,_Washington_02-2005.jpg<br />
    • 9. Cloud computing<br />Software as a Service<br />Platform as a Service<br />Infrastructure as a Service<br />http://infoonsoftwaretesting.blogspot.com/<br />
    • 10. Cloud computing<br />Platform as a Service: Mashups<br />Google Maps<br />+<br />Eigen content<br />=<br />Nieuweapplicatie<br />http://www.stedentrippers.nl/amsterdam/plattegrond.html<br />
    • 11. Cloud computing<br />Platform as a Service: social media<br />http://www.flickr.com/photos/silvertje/3582813518/in/photostream/<br />
    • 12. Profiteren<br />Cloud computing<br />Snelheid van uitrol<br />Snel opschalen en afbouwen<br />Lageinitielekosten<br />Weinigkapitaalkosten<br />Eenvoudigeintegratie<br />…<br />Via Internet<br />Shared resource<br />Schaalbaar<br />‘Pay as you go’<br />Self service<br />
    • 13. Marketing Cloud Services<br />Business Intelligence<br />Community<br />Content Management<br />LeadGeneration<br />Lists and Data Hygiene<br />Marketing Automation<br />Marketing Resource Management<br />Online Meetings<br />Online Presentations<br />Press and Media Relations<br />SalesIntelligence<br />Search<br />Social Media<br />Web Analytics<br />VirtualTradeshows<br />…<br />Cloud computing<br />http://marketing-cloud.com/index1.php/about/<br />
    • 14. Cloud computing<br />Integratie op de client<br />In november 2010, 30% van web transactiesmaaktegebruik van een Amazon EC2 object<br />* Source: Gomez 2010 <br />
    • 15. Cloud computing<br />Oppassen!<br />Application ‘sprawl’<br />Snel meerapplicatiesdan je wilt beheren<br />Gebrekaanarchitectuur<br />Is ereenoverzicht van alle services en koppelingenertussen? <br />BusinessContinuity en DisasterRecovery<br />Meerdereproviders: voordeel of nadeel?<br />Fate sharing<br />Kosten<br />Oneindigschaalbaarkanookoneindigduurzijn<br />IT afdelingnietmeernodig?<br />“als je de IT afdelingnietmeernodighebtbij cloud computing, heb je de verkeerde IT afdeling”<br />
    • 16. Cloud computing<br />NOC NSFVancouver<br />Redactie content<br />‘Social’ content<br /><ul><li>Actuelerecontent
    • 17. Lagerekosten</li></li></ul><li>Meer weten?<br />Cloud computing<br />“De Kijk van Van Eijk” (Computable)<br />www.ipan.nl (interactive professionals)<br />www.nlcmg.nl (meten, capaciteit, performance)<br />@petersgriddle<br />Digitalinfrastructures.nl<br />Cursus cloud computing (coming soon)<br />Visitekaartje -&gt; ikhou je op de hoogte<br />

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