Cloud Computing - Peter van Eijk
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Cloud Computing - Peter van Eijk

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Cloud Computing - Peter van Eijk Cloud Computing - Peter van Eijk Presentation Transcript

  • Cloud Computing
    Voor marketing en communication professionals
    Peter HJ van Eijk
    Cloud computing
  • Cloud computing
    Hype of de toekomst van IT?
    http://www.sdn.nl/Portals/0/Upload/Images/2011/Website/CloudTag.png
  • In den beginne …
    Cloud computing
  • IT alseen utility
    Cloud computing
    http://www.middle-east-pictures.com/middle-east/pictures/Electric-Power.jpg
  • Cloud computing
    Kenmerken
    Gartner defines cloud computing as "a style of computing where massively scalable (and elastic) IT-related capabilities are provided 'as a service' to external customers using Internet
    technologies."
    Via Internet
    Shared resource
    Schaalbaar
    ‘Pay as you go’
    Self service
    Wikipedia:
    Cloud computing refers to the provision of computational resources on demand via a network. Cloud computing can be compared to the supply of electricity and gas, or the provision of telephone, television and postal services.
  • Cloud computing
    Voorbeelden
    Via Internet
    Shared resource
    Schaalbaar
    ‘Pay as you go’
    Self service
  • Cloud computing
    Social mediazijnook cloud toepassingen
    Via Internet
    Shared resource
    Schaalbaar
    ‘Pay as you go’
    Self service
    http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/
  • Cloud computing
    http://upload.wikimedia.org/wikipedia/commons/8/86/Operation_Crossroads_Baker_(wide).jpg
    De ene cloud is de andereniet
    http://commons.wikimedia.org/wiki/File:Foggy_Two_Union_Square_in_Seattle,_Washington_02-2005.jpg
  • Cloud computing
    Software as a Service
    Platform as a Service
    Infrastructure as a Service
    http://infoonsoftwaretesting.blogspot.com/
  • Cloud computing
    Platform as a Service: Mashups
    Google Maps
    +
    Eigen content
    =
    Nieuweapplicatie
    http://www.stedentrippers.nl/amsterdam/plattegrond.html
  • Cloud computing
    Platform as a Service: social media
    http://www.flickr.com/photos/silvertje/3582813518/in/photostream/
  • Profiteren
    Cloud computing
    Snelheid van uitrol
    Snel opschalen en afbouwen
    Lageinitielekosten
    Weinigkapitaalkosten
    Eenvoudigeintegratie

    Via Internet
    Shared resource
    Schaalbaar
    ‘Pay as you go’
    Self service
  • Marketing Cloud Services
    Business Intelligence
    Community
    Content Management
    LeadGeneration
    Lists and Data Hygiene
    Marketing Automation
    Marketing Resource Management
    Online Meetings
    Online Presentations
    Press and Media Relations
    SalesIntelligence
    Search
    Social Media
    Web Analytics
    VirtualTradeshows

    Cloud computing
    http://marketing-cloud.com/index1.php/about/
  • Cloud computing
    Integratie op de client
    In november 2010, 30% van web transactiesmaaktegebruik van een Amazon EC2 object
    * Source: Gomez 2010
  • Cloud computing
    Oppassen!
    Application ‘sprawl’
    Snel meerapplicatiesdan je wilt beheren
    Gebrekaanarchitectuur
    Is ereenoverzicht van alle services en koppelingenertussen?
    BusinessContinuity en DisasterRecovery
    Meerdereproviders: voordeel of nadeel?
    Fate sharing
    Kosten
    Oneindigschaalbaarkanookoneindigduurzijn
    IT afdelingnietmeernodig?
    “als je de IT afdelingnietmeernodighebtbij cloud computing, heb je de verkeerde IT afdeling”
  • Cloud computing
    NOC NSFVancouver
    Redactie content
    ‘Social’ content
    • Actuelerecontent
    • Lagerekosten
  • Meer weten?
    Cloud computing
    “De Kijk van Van Eijk” (Computable)
    www.ipan.nl (interactive professionals)
    www.nlcmg.nl (meten, capaciteit, performance)
    @petersgriddle
    Digitalinfrastructures.nl
    Cursus cloud computing (coming soon)
    Visitekaartje -> ikhou je op de hoogte