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Business Modelling - Rutger van der Lee - MARCOM11
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Business Modelling - Rutger van der Lee - MARCOM11

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Meer dan ooit moeten organisaties het vermogen hebben zich aan te passen en zichzelf te vernieuwen in een steeds veranderende markt. Hoe kunt u ervoor zorgen dat binnen uw organisatie nieuwe business …

Meer dan ooit moeten organisaties het vermogen hebben zich aan te passen en zichzelf te vernieuwen in een steeds veranderende markt. Hoe kunt u ervoor zorgen dat binnen uw organisatie nieuwe business modellen ontstaan om de concurrentie te snel af te zijn en nieuwe markten te creëren? Rutger van der Lee vertelt hierover aan de hand van de Business Model Generatie Canvas. Leer nieuwe mogelijkheden ontdekken!

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Transcript

  • 1. NextBusinessmodelling
    Drs. Rutger van der Lee
  • 2. Wat leven we in mooie tijden!
  • 3. Ons gedrag verandert!
  • 4.
  • 5. Vraagt om aanpassingen..
  • 6. Zeker wanneer markten overvol raken…
  • 7. Transparantie & Connectivity
  • 8. It’s not the strongest species thatsurvive,
    Nor the most intelligent
    But the one most responsiveto changes
    Charles Darwin
  • 9. ‘changing the rules of the game..’
  • 10.
  • 11. NextBusinessmodelling
    Business model innovation is about
    new ways of creating, deliveringandcapturingvalue
    Alexander Osterwalder
    www.businessmodelgeneration.com
  • 12. customer relationships
    key activities
    value proposition
    customer segments
    key partners
    cost structure
    revenue streams
    key resources
    distribution channels
    images by JAM
  • 13. Apple iPod/iTunes
  • 14. Show me the money!
  • 15. PSP/Xbox vsWii
    Hardcore gamers
    High performance
    Console
    Hardware verkopen met verlies
    Royalty’s
  • 16. PSP/Xbox vsWii
    Hardcore gamers
    High performance
    console
    Gewone gamers
    ‘Gezins’ console
    Hardware verkopen met verlies
    Royalty’s
    Winstgevende hardware verkopen
    Royalty’s
  • 17. Outsourcing/partnering?
  • 18. customer relationships
    key activities
    value proposition
    customer segments
    key partners
    cost structure
    revenue streams
    key resources
    distribution channels
    images by JAM
  • 19. CANVAS OVERLAY
    CUSTOMER RELATIONSHIPS
    KEY
    ACTIVITIES
    OFFER
    CUSTOMER
    SEGMENTS
    PARTNER
    NETWORK
    DISTRIBUTION CHANNELS
    KEY
    RESOURCES
    REVENUE STREAMS
    COST STRUCTURE
    images by JAM
  • 20. THE BUSINESS MODEL CANVAS
    OFFER
    CUSTOMER RELATIONSHIPS
    CUSTOMER
    SEGMENTS
    KEY
    ACTIVITIES
    PARTNER
    NETWORK
    Describe
    Evaluate
    Innovate
    building block
    building block
    building block
    building block
    building block
    DISTRIBUTION CHANNELS
    building block
    building block
    building block
    REVENUE STREAMS
    COST STRUCTURE
    building block
    building block
    building block
  • 21. Business modelling is visualiseren & werken met maquettes
  • 22. www.nextacademy.nl
    NextBusinessmodelling juli/augustus
  • 23. Vul de Social Media Quiz in
    en maak kans op
    Opleiding Social Media t.w.v. € 3.000,-
  • 24. Dé internetopleider van Nederland
    We zien u graag op onze stand (104)