Strategies for Maximizing the Effectiveness of Social MediaPresentation Transcript
LECET on Social Media • LECET activity: 14 months • 2011 – 2012: Facebook & Twitter • 2012: Google+
LECET on FB One Year ComparisonApril 22, 2011 – 59 Fans April 22, 2012 – 228 Fans +169 Fans
Facebook Engagement Rate Number of people “talking about this” / ”Likes” “Talking About This” is the Facebook’s Front Page number of unique users who have created a “story” about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they: like a page post on the page wall like a post comment on a post LECET FB Engagement Rate on 3/16/2012 = 27.8% share a post 56 / 201 = 0.2786 (27.8%) answer a question RSVP to a page’s event mention the page in a post tag the page in a photo check in at a place share a check-in deal like a check-in deal write a recommendation3/16/2012 Source: http://www.insidefacebook.com/2012/01/10/people- talking-about-this-defined/
Average Engagement Rate is 1%Source: http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
Facebook ActivitiesInteracting with LECET Affiliates
Facebook ActivitiesInteracting with Laborers
Facebook ActivitiesInteracting with LIUNA Regional Offices and District Councils
Interacting with LIUNA’s Local Unions
Facebook ActivitiesInteracting with LIUNA’s Training Funds
Facebook Activities Interacting with our Signatory ContractorsLECET follows 53 signatory contractors on FB and/or on Twitter.
Facebook ActivitiesLECET Facebook Polls
Facebook ActivitiesPromoting Videos on LIUNA’s Training & Benefits
Facebook ActivitiesPromoting LIUNA through LECET’s ads
What type of content drives the most interaction on FB?#1:Pictures #2: Quotations #3:Humor
How Engaging is Your Social Media Network? • FB is the most engaging site on the planet. • A recent FB poll conducted by a construction marketing association, shows that Twitter is the best social media vehicle for construction.Source: WSJ- 2/28/2012 http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html
LECET on Twitter One Year ComparisonApril 22, 2011 – 67 Followers April 22, 2012 – 303 Followers +236 Followers
Twitter ActivitiesInteracting with Audience • Review Interactions • Thank followers for retweeting/following/mentioning
Twitter ActivitiesExpanding Our Social Network • Review Twitter’s suggestions on who to follow and follow anyone of interest to LECET. • Review activities tab to see who followed whom and follow anyone of interest.
Twitter ActivitiesFollowing Industry News • Search # topics of interest • Save searches • Review saved searches on topics of interest. • Retweet newsworthy items • Post to FB and • Post to BNS if applicable
Twitter Activities Following Lists • Create lists to categorize followers and people/companies of interest • Review tweets in lists • Retweet any items of interest • Post to FB • Post to BNS if applicable
Contractors on TwitterLECET follows 53 signatory contractors on Twitter. Following us back:
Klout is a social scoring servicethat measures online influence • Online influence is the ability to drive action • The more engaging our audience is, the more action they will drive, and the more influential we will be online.
LECET on KloutLECET influences 177 people
Services Measuring Online Influence Services Offering Data to Power Your Influence Plans• Appinions• eCairn• Empire Avenue• Klout• Kred• mPACT• PeerIndex• PROskore• Radian6• Traackr• TweetLevel• TweetReach• Twitalyzer• TwitterGrade
Klout Scores on Twitter If you use Firefox or Chrome, you can install the Klout add-on which will display on Twitter everyone’s social score according to Klout.
2,000 companies have now bought data from Klout to use forassessing online influence for hiring and for finding people who are influential in their industry and area of interest.
Using blogging & Pinterest to bring the audience to your websiteBloggingPinterest
It’s better to have a small and engaged audience than a large network that doesnt act upon your content.“Anyone can start a community, but it takes real talent and commitment toget people to show up and keep coming back.” Andy Sernovitz How to start building your fan community