• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Marketing Is A Walk On The Wild Side
 

Social Media Marketing Is A Walk On The Wild Side

on

  • 1,365 views

Social media presents a danger and challenge for most companies as it is unknown territory. Far away from the controlled environment of advertising and Press releases....

Social media presents a danger and challenge for most companies as it is unknown territory. Far away from the controlled environment of advertising and Press releases.
A company takes a walk on the wild side with social media marketing

Statistics

Views

Total Views
1,365
Views on SlideShare
1,365
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Marketing Is A Walk On The Wild Side Social Media Marketing Is A Walk On The Wild Side Presentation Transcript

    • Social Media Marketing is a Walk On The Wild Side Take a walk on the wild side: Lou Reed
      • Traditional marketing:
      • Interruption advertising
      • Press releases
      • Advertorials
      • Product placement
      • Paid reviews
      • All under control by the money spend
      • Social media marketing has dangerous image:
      • Uncontrolled
      • Scary image
      • Time consuming
      • 2-way or n-way communications
      • SOX
      • A Walk On the Wild Side
      • The scary image:
      • Consultants and peers will paint the image of:
      • The many dangers
      • The hazards
      • The failures
      • The new challenges
      • (Consultants: in order to make more money)
      • Businesses want help and consulting
      • Uncontrolled
      • Traditional marketing: 100% controllable
      • Social media marketing: not at all
        • Many possible players - participators
        • Many emitters of information
        • Many interactions
        • Many collisions of messages possible
      • Uncontrolled = risks involved
      • Time consuming:
      • Traditional marketing:
        • Create - decide on channels - pay ad space - expose - result
      • Social media marketing:
        • Create - publish – re-create – publish - …
        • The outcome is undefined
        • Takes time over and over again
      • Time = money
      • Communication:
      • Traditional marketing: one-way
      • Social media marketing:
        • At least 2-way communication
        • Probably communication interactions with many: n-way communication
        • This difficult to start and to operate and to control
      • Complex and not used to conversations
      • The time is now
      • to embrace Social Media Marketing
      • The Walk On The Wild Side is a must now:
      • Learn
      • Transform your marketing
      • Don’t stay behind
      • As companies land on your website
      • Leverage the Internet for your own benefit:
      • Know the companies visiting your website
        • Leads
        • Customers
        • Ex-Customers
      • Know their interests
      • Analyze the increase or decrease of their interests
      • LEADSExplorer www.LEADSExplorer.com
      • The web service for knowing:
      • who visits your website by company name
      • their interests
      • Engago Technologies Ltd.
      • Contact: info@LEADSExplorer.com