Social Media Marketing Is A Walk On The Wild Side

Social Media Marketing is a Walk On The Wild Side Take a walk on the wild side: Lou Reed

Traditional marketing:
Interruption advertising
Press releases
Advertorials
Product placement
Paid reviews
All under control by the money spend

Social media marketing has dangerous image:
Uncontrolled
Scary image
Time consuming
2-way or n-way communications
SOX
A Walk On the Wild Side

The scary image:
Consultants and peers will paint the image of:
The many dangers
The hazards
The failures
The new challenges
(Consultants: in order to make more money)
Businesses want help and consulting

Uncontrolled
Traditional marketing: 100% controllable
Social media marketing: not at all
Many possible players - participators
Many emitters of information
Many interactions
Many collisions of messages possible
Uncontrolled = risks involved

Time consuming:
Traditional marketing:
Create - decide on channels - pay ad space - expose - result
Social media marketing:
Create - publish – re-create – publish - …
The outcome is undefined
Takes time over and over again
Time = money

Communication:
Traditional marketing: one-way
Social media marketing:
At least 2-way communication
Probably communication interactions with many: n-way communication
This difficult to start and to operate and to control
Complex and not used to conversations

The time is now
to embrace Social Media Marketing
The Walk On The Wild Side is a must now:
Learn
Transform your marketing
Don’t stay behind

As companies land on your website
Leverage the Internet for your own benefit:
Know the companies visiting your website
Leads
Customers
Ex-Customers
Know their interests
Analyze the increase or decrease of their interests

LEADSExplorer www.LEADSExplorer.com
The web service for knowing:
who visits your website by company name
their interests
Engago Technologies Ltd.
Contact: info@LEADSExplorer.com

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Social Media Marketing Is A Walk On The Wild Side

by LEADSExplorer EngagoTeam on Jan 01, 2010

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Social Media Marketing Is A Walk On The Wild Side — Presentation Transcript