by Engago Technologies Ltd. Email Campaigns enhanced

Email campaigns: Shooting with a machine gun Who are you aiming at? What are you aiming at? A target group of people within companies Uncertainty of any interest Low success rate Requires to send hundreds of emails in order to get a lead Requires to send thousands of emails to get a sale closed

Email campaigns:

Shooting with a machine gun

Who are you aiming at?

What are you aiming at?

A target group of people within companies

Uncertainty of any interest

Low success rate

Requires to send hundreds of emails in order to get a lead

Requires to send thousands of emails to get a sale closed

Email campaigns require: Email addresses How to obtain? Buy a list: Quality of list Selection criteria Collect email addresses from website A suiting message No knowledge of need = little chance of appropriate / suited A timely message The right message on the wrong time = a waste

Email campaigns require:

Email addresses

How to obtain?

Buy a list:

Quality of list

Selection criteria

Collect email addresses from website

A suiting message

No knowledge of need = little chance of appropriate / suited

A timely message

The right message on the wrong time = a waste

Drawbacks: Sending large quantities of emails Interrupting many un-interested people Annoyed people will not buy when needed Seems low cost at first When adding up all the costs involved: not so cheap When labeled as spammer: the cost becomes high

Drawbacks:

Sending large quantities of emails

Interrupting many un-interested people

Annoyed people will not buy when needed

Seems low cost at first

When adding up all the costs involved: not so cheap

When labeled as spammer: the cost becomes high

Solution: sniper rifle email campaigns Only email those companies that: Have visited your website and have shown interest Increase their website visit activity Advantages: Less emails to be send No people to disturb that are not interested How? Using LEADSExplorer web service

Solution: sniper rifle email campaigns

Only email those companies that:

Have visited your website and have shown interest

Increase their website visit activity

Advantages:

Less emails to be send

No people to disturb that are not interested

How?

Using LEADSExplorer web service

Benefits: Sending less emails Less management and overhead costs Higher potential success rate Addressing interested companies

Benefits:

Sending less emails

Less management and overhead costs

Higher potential success rate

Addressing interested companies

LEADSExplorer www.LEADSExplorer.com is a web service for B2B businesses by Engago Technologies Ltd. Contact us: info@LEADSExplorer.com

LEADSExplorer www.LEADSExplorer.com

is a web service for B2B businesses by

Engago Technologies Ltd.

Contact us: info@LEADSExplorer.com