Leads Explorer Email Campaigns BtoB

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    Leads Explorer Email Campaigns BtoB - Presentation Transcript

    1. by Engago Technologies Ltd. Email Campaigns enhanced
      • Email campaigns:
        • Shooting with a machine gun
          • Who are you aiming at?
          • What are you aiming at?
        • A target group of people within companies
        • Uncertainty of any interest
        • Low success rate
          • Requires to send hundreds of emails in order to get a lead
          • Requires to send thousands of emails to get a sale closed
      • Email campaigns require:
        • Email addresses
          • How to obtain?
            • Buy a list:
              • Quality of list
              • Selection criteria
            • Collect email addresses from website
        • A suiting message
          • No knowledge of need = little chance of appropriate / suited
        • A timely message
          • The right message on the wrong time = a waste
      • Drawbacks:
        • Sending large quantities of emails
        • Interrupting many un-interested people
        • Annoyed people will not buy when needed
        • Seems low cost at first
          • When adding up all the costs involved: not so cheap
          • When labeled as spammer: the cost becomes high
      • Solution: sniper rifle email campaigns
        • Only email those companies that:
          • Have visited your website and have shown interest
          • Increase their website visit activity
        • Advantages:
          • Less emails to be send
          • No people to disturb that are not interested
      • How?
        • Using LEADSExplorer web service
      • Benefits:
        • Sending less emails
          • Less management and overhead costs
        • Higher potential success rate
          • Addressing interested companies
      • LEADSExplorer www.LEADSExplorer.com
      • is a web service for B2B businesses by
      • Engago Technologies Ltd.
      • Contact us: info@LEADSExplorer.com
    SlideShare Zeitgeist 2009

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