Google Has Become Your Sales Competitor

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People wanting to buy find information on the Internet using search engines (Google).
What do you bring to the table to get the attention and the time of your potential customers?

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Google Has Become Your Sales Competitor

  1. 1. Google has become your competitor in sales !
  2. 2. <ul><li>Internet: </li></ul><ul><ul><li>People search and find information, reviews </li></ul></ul><ul><ul><li>Sources: company website, blogs, forums </li></ul></ul><ul><li>Both: </li></ul><ul><ul><li>Consumers </li></ul></ul><ul><ul><li>Businessmen </li></ul></ul><ul><li>can obtain sufficient specific information </li></ul><ul><li>for their decision taking </li></ul>
  3. 3. <ul><li>Why should a potential customer have: </li></ul><ul><li>A meeting with you </li></ul><ul><li>A telephone / conference call </li></ul><ul><li>A web seminar </li></ul><ul><li>A read of your email </li></ul><ul><li>If they have already the information from the Internet ? </li></ul>
  4. 4. <ul><li>The potential customer needs to choose between: </li></ul><ul><li>Searching on Google, Bing, Yahoo = free </li></ul><ul><li>Your email, call, web seminar or meeting </li></ul><ul><li>Google, Bing and Yahoo </li></ul><ul><li>have become your competitors ! </li></ul>
  5. 5. <ul><li>Worse: </li></ul><ul><li>The Internet provides: </li></ul><ul><li>Data on all vendors in a market </li></ul><ul><li>Is available 24 x 7 </li></ul><ul><li>You: </li></ul><ul><li>Your statements are completely biased ! </li></ul><ul><li>Your availability is limited ! </li></ul>
  6. 6. <ul><li>A Salesman should bring: </li></ul><ul><li>Additional information </li></ul><ul><li>Structured information </li></ul><ul><li>Expertise </li></ul><ul><li>Consulting </li></ul><ul><li>In order to get the permission to spend time with you </li></ul>
  7. 7. <ul><li>Bring the art of: </li></ul><ul><li>Understanding people </li></ul><ul><li>Grasping their business problems </li></ul><ul><li>Converting problems into solutions </li></ul><ul><li>Defining goals </li></ul><ul><li>Your expertise – know how – Your sales skills </li></ul>
  8. 8. <ul><li>How well do you compete with: </li></ul><ul><li>Google </li></ul><ul><li>Bing </li></ul><ul><li>Yahoo </li></ul><ul><li>What do you bring to the table ? </li></ul>
  9. 9. <ul><li>Leverage the Internet for your benefit: </li></ul><ul><li>Know the companies visiting your website </li></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Ex-Customers </li></ul></ul><ul><li>Know their interests </li></ul><ul><li>Analyze the increase or decrease of their interests </li></ul>
  10. 10. <ul><li>LEADSExplorer www.LEADSExplorer.com </li></ul><ul><li>The web service for knowing: </li></ul><ul><li>who visits your website by company name </li></ul><ul><li>their interests </li></ul><ul><li>Engago Technologies Ltd. </li></ul><ul><li>Contact: info@LEADSExplorer.com </li></ul>

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