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B2B Complex Sale Is A Marathon Not A Sprint

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The B2B complex sale is not a sprint - it is like a marathon.

The B2B complex sale is not a sprint - it is like a marathon.

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  • Great slide. What i found to help with b2b complex sales especially being in the technology industry I have found that LeadLifter's lead generation system has the best conversion rates for higher ROI and increased qualified leads, so I can focus in on a qualified lead and put my very best foot forward.
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  • 1. The B2B complex sale is a marathon don’t sprint
  • 2.
    • Consumer business is like a sprint:
    • Buyers decide within a short time - instantly
    • Buyers decide subjectively
    • Sales reps can influence a lot
  • 3.
    • B2B is a marathon
    • Many people involved
    • Several decision phases
    • Rational decision taking
    • Company politics involved
  • 4.
    • The faster competitor isn’t always the winner
    • Don’t push your customer
    • Sustain the relationships
    • Communicate timely
    • Communicate the appropriated message
    • A deal is only won when it is signed
    • - Better: when the invoice is paid
  • 5.
    • Follow complex sales process on your website
      • Your potential customers will visit your website
        • Before
        • During
        • After
        • their purchase process
      • Your customers will visit your website again
        • Time to call them again with best suiting message
    • Know who visits by company name
    • and their interests
  • 6.
    • LEADSExplorer www.LEADSExplorer.com
    • The web service for knowing who visits your website by company name
    • Engago Technologies Ltd.
    • Contact: info@LEADSExplorer.com

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