Our goal with digital marketing is to make sure we are helping our partners generate new business leads. There are 240 million Internet users in the U.S., with 16 billion searches conducted on the top search engines every month. 85% of those users believe the businesses that appear at the top on the first page of a search are the best. Another important point: 2 out of 10 searches have local intent — users are looking for things in their own backyard. Two key digital marketing tactics that will help your business show up more often, and closer to the top, are SEM and SEO. Search Engine Marketing (SEM) is the quickest way to reach new customers looking for your services. Search Engine Optimization (SEO) is the process of improving the visibility of your website (or a specific web page) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

1. Premier Partner Webinar
August 21, 2014
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

2. • Going Hyperlocal with Digital
• Malachi Threadgill, Sr. Director, Digital Marketing
• ANPI Company News
• Promotions
• Cloud Partners
• Q&A
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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3. HOW TO INCREASE LEADS
AND CLOSE NEW BUSINESS

4. HYPERLOCAL MARKETING

5. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
About me
Malachi Threadgill
Sr. Director, Digital Marketing
ANPI – Leading Hosted UC Provider
Reside in Dallas
10+ Years Digital Experience
8+ Years SaaS Experience
6+ Years Telecom Experience
I met the WOZ
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6. Confidential and Proprietary. Subject to Non-Disclosure Agreement.

8. Confidential and Proprietary. Subject to Non-Disclosure Agreement.

9. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
through
DIGITAL MARKETING

10. Quick Facts About Digital
240 million internet users in the United States.
16 billion searches conducted monthly.
85% of customers believe the top businesses on SERPs are the best.
58% of customers start the buying process online.
20% of all searches have local intent.
Digital advertising is completely granular.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

11. SEM is the quickest way to reach new
customers looking for your services.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

12. Search Engine Optimization
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Search Engine Optimization (SEO)
is the process of improving the
visibility of a web site or a web
page in search engines via the
"natural" or un-paid ("organic" or
"algorithmic") search results.

13. Claim Your Local Listings
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
https://www.google.com/local/
business/add/info?pli=1

14. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
The quickest way to tell
Search Engines that
you’re local and your
content matters to your
target area.

15. Define Target Keywords
What type of words would you like to show up for when you search for
your business? (Your Company Name Doesn’t Count)
Do you show up for these terms?
Does the competition?
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

16. Phone Services
Business VoIP
SIP Trunking
Internet Telephony
Broadband Companies
Phone Companies
VoIP Companies
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

17. Where do you conduct 80% of your business?
Where do you conduct the rest?
Are there areas experiencing rapid growth?
Rapid Decline?
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

18. Dallas Phone Services
Plano Phone Companies
VoIP Dallas, TX
SIP Services DFW
Broadband, Richardson TX
Business Phones in the Metroplex
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

19. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
This list will be used for:
• SEO
• PPC
• Social
• Other Marketing

20. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Content is KING
Keywords Rich Content
includes
Product Pages
Slicks
Promotions
News
Blog
Social Media
The Keywords you’ve defined are vital to the content you create

21. Layout
• Easy to read and understand
• Clear Messaging
• Pass the “blur” test
• Site Speed
• W3C compliant
• Cross-Browser functionality
• Page Errors
• Plugins
• Etc.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
http://marketing.grader.com/

22. Inbound Marketing
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

23. PPC allows advertisers to
reach target customers by
placing ads in sponsored
sections of a website.
A transaction only occurs if
the ad is actually clicked.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

24. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Start creating your first
adWords campaign
based on the keyword
list you have created.
Use the tools Google
provides to gauge a
starting point for your
campaign.
https://adwords.google.com/o/KeywordTool

25. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
AD
Create your first text ad:
• The headline should grab users’ attention and make
them aware of your offering.
• Description line 1 should spark users’ interest in your
offering.
• Description line 2 should develop a desire to obtain your
product or service.
• And finally, the Display URL should consolidate a user’s
decision to take action.

26. Landing pages allow you to provide consistent messaging to
drive leads down the funnel while minimizing abandonment.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

27. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Google and the other
major search engines
use a proprietary score
to measure and display
ads.
• Click Through Rate
• Ad Relevance
• Landing Page

28. What is your Cost-Per-Lead on other forms of
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
advertising?
Are you comfortable with that amount?
PPC Advertising offers 100%
Granular tracking of your budget
including clicks and conversions.

29. Test, Analyze, Change, Repeat
Analytics
A/B Testing
Optimize
Report
Confidential and Proprietary. Subject to Non-Disclosure Agreement.

30. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Social Media
?
http://bit.ly/1e8gPwR

31. Malachi Threadgill, Sr. Director Digital
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Marketing
Call Me: 214-377-0919
Email: mthreadgill@anpi.com

33. • For all new ANPI customers, FREE Polycom VVX
phones or FREE 90-Day Service.
• Free Phones: Top of the line Polycom VVX phones with
every new order of 10+ lines and a 3-year agreement.
• VIPrecision Seat: Receive the VVX 300
• VIProfessional Seat: Receive the VVX 400
• VIPremier Seat: Receive the VVX 500
• Free Service: No cost for 90-Days of service for every
new order of 10+ lines and a 3-year agreement.
• Includes all seats and add-ons purchased (does not
include usage fees)
• A prepayment equal to one (1) month’s MRC is required
upon execution of the contract and will be applied to the
Customer’s account in the fourth month of service
• All orders placed before COB on August 31, 2014.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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34. $100 bonus on every sale of ANPI VIP
• In addition, the top three performing agents will get
an added bonus – up to $750!*
• 1st Place: $750
• 2nd Place: $500
• 3rd Place: $250
• Minimum of 10 seats and include at least 10 Polycom
VVX phones
• Qualified orders must be placed between July 1 -
August 31, 2014.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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* Agent must have at least three orders for July.

35. • Cloud Partners: September 7-10th
• Expo Booth: #315
• We’re giving away up to $1,000 in cash!
• Hand-rolled ANPI cigars
• ANPI Meeting Room:
• Monday & Tuesday
• Level 2 #266
• Schedule a meeting with a Channel Manager
• communications@anpi.com
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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36. • September 8th 6pm – 9pm
• August by Chef John Besh
• Live Jazz Band
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
• Hand-Rolled Cigars
• RSVP to
communications@anpi.com
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ANPI Premier Partner Networking Party – Space is Limited!

37. Submit your questions now!
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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38. Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Submit topic suggestions to:
communications@anpi.com
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