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Power of Radio Advertising | LCmediaHouse

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This presentation explain the current scenario in the market of radio advertising in Mumba and Navi Mumbai, region, India. …

This presentation explain the current scenario in the market of radio advertising in Mumba and Navi Mumbai, region, India.

Kindly go through the presentation to understand the potential capabilities in the platform for media reach and popularity.

Please follow us at @LCmediaHouse or @Dinesh_Malhotra

also find us on faceboook at:
www.facebook.com/LCmediaHouse

Published in: Business, News & Politics

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  • 1. Section Section Section Section A C D E Some interesting facts FOR Radio @LCmediaHouse @Dinesh_Malhotra
  • 2. 1. Fastest growing medium after C&S TV 2008 2010 Growth 100 40 90 35 80 30 70.4 70 25 59.8 60 18.0 20 50 15 36.1 35.4 40 10 30 4.0 18.6 19.4 5 20 -2.0 9.7 8.7 10 0 0 -5 TV - C & S Any Print - AIR Any FM - Last 1 week Cinema - Last 2monthsIRS-08 R1 & 10 Q2 Urban
  • 3. 2. Reach of FM is far higher than that of most leading print vehicles 2500 2306 2000 1478 1500 971 950 1000 485 500 3 0 Radio City The Times of Maharashtra Internet Navbharat Cinema (More (Last 1 Week) India Times (Yesterday Times than once a Users) week)All Figs in ‘000 Source: IRS Q2’2010 SEC ALL 12+. IRS: Mumbai
  • 4. 3.Radio City reach is significantly higher than most niche segments 2500 2306 2076 2030 2000 1553 1467 1500 1350 1224 1159 1000 745 655 650 500 419 277 0All Figs in ‘000S o u r c e : S E C A L L 12 +. I R S
  • 5. 4. Radio most preferred after TV with 78 mns being spent onthe medium 120 102 100 78 80 63 60 40 23 20 0 TV Radio Internet Press Source : IRS-2010 Q2
  • 6. 5.Time Spent by Town class:Growth for TV comes from smaller towns; for print comes from 10lacs + towns and Radio has shown growth 40 lakh + towns and alsosmall town Time Spent on Medium (in Minutes) TV Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh 2010 110 122 106 108 105 104 2009 108 122 107 107 102 102 Difference 1.2 0.1 -1.1 1.1 3.2 2.3 Growth % 1.1 0.1 -1 1 3.2 2.2 Print Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh 2010 30 33 30 29 29 27 2009 29 32 29 29 27 26 Difference 0.8 0.4 1 0 1.5 0.8 Growth % 2.7 1.2 3.5 -0.1 5.4 3.1 Radio Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh 2010 60 62 59 59 59 59 2009 58 60 60 58 57 55 Difference 2 2 -1 1 2 4 Growth % 3.4 3.3 -1.7 1.7 3.5 7.3 Source: IRS Q2’2010- IRS R1 ’2009
  • 7. 6.Time Spent by SECs: SEC AB shows growth in Timesspend for Radio Time Spent on Medium (in Minutes) TV All SEC A SEC B SEC C SEC D/E 2010 102 116 113 113 105 2009 101 114 111 111 105 Difference 1.6 2.4 1.4 2 0.8 Growth % 1.6 2.1 1.3 1.8 0.8 Print All SEC A SEC B SEC C SEC D/E 2010 27 37 32 29 25 2009 26 37 31 28 24 Difference 0.9 0.4 0.8 0.9 0.7 Growth % 3.4 1.2 2.6 3.1 3 Radio All SEC A SEC B SEC C SEC D/E 2010 78 77 80 84 85 2009 79 76 79 84 88 Difference -1 1 0.9 -0.9 -3.3 Growth % -1.3 1.3 1.1 -1.1 -3.7 Source: IRS Q2’2010- IRS R1 ’2009
  • 8. 7.Radio is the second fastest growing medium in SEC A after InternetBest bet for targeting high end consumers % Growth(Reach) Cinema -2.5 Internet 37.2 C&S Viewer 10.0 Print -3.5 FM Radio 21.5 -10.0 0.0 10.0 20.0 30.0 40.0SEC AIRS 2010 Q2 vs 2007
  • 9. 8.With Radio added to the TV plan, more people can bereached 10 - 40 Lakhs… 175 towns 175.5 cs Metro la 8 1. 331 175 332 174.5 331 174 cs 174 330 la 6 173.5 329 5. 328 173 327 326 172.5 TV TV + Radio 326 325 1-5 Lakhs 324 towns 192 192 323 cs la 322 191.5 8 TV TV + Radio 1.3 191 190 190.5 190 189.5 TV TV + RadioFigs in Lacs Source: TGI 2010 : SEC ABC : 15-54
  • 10. 9. FM more skewed towards upwardly mobile audiencesHigher affinity with new age media like internet 10 Q2 All TV - C&S FM Print Internet Cinema (000s) 275958 194399 53638 97796 17267 44177 TV - C&S 70 100 80 85 91 87 Print 35 43 53 100 82 55 Internet 6 8 15 14 100 18 Cinema 16 20 30 25 46 100 FM 19 22 100 29 46 36 Also low duplication with print Highest duplication with internet … mindset match?IRS Q2 2010, Urban
  • 11. 10. Top FM stations command a more elite audience thantop TV channels!Radio City has higher skew towards SEC A; more than Top GECs & Hindi News Channel 250 200 150 100 50 0 SEC A SEC B SEC C SEC D SEC E Aaj Tak Colors Star Plus Radio City (91.1) Radio Mirchi (98.3)IRS 2010 Q2, Statistics : Index to All population
  • 12. 11. Quality audiences assured because of least clutter Commercial Vehicle time Star Plus 224 Colors 188 Sony Ent. 176 Zee TV 174 Radio City 100FCT indexed to Radio CitySeptember 2010Adex
  • 13. CASE STUDY. BASED ON RAM, TAM & IRS-2010 Q2
  • 14. Case Study- Why Radio is a better investment than TVPrime-Time ComparisonMumbai : With a frequency of 26.6, Radio City delivers more than double the reach @ 1+ of Star PlusDelhi : Radio City delivers 12 times the frequency of Star Plus Mumbai Reach % Reach 000 Channel GRP AOTS 1+ 3+ 1+ 3+ Star Plus 15 1.3 12 1 44 4 Radio City 711 26.6 27 23 409 357 Delhi Reach % Reach 000 Channel GRP AOTS 1+ 3+ 1+ 3+ Star Plus 35 1.7 21 4 104 20 Radio City 345 12.1 29 20 360 253 TG Weeks Time Band TV Females, 15+, SEC BC Wk – 38 8pm to 11pm Radio Females, 12+, SEC BC Wk 29-40 8pm to 11pm
  • 15. Case Study- Why Radio is a better investment than TVMorning Time-band ComparisonMumbai : With a frequency of 31, Radio City delivers more than thrice the reach @ 1+ of Star PlusDelhi : Radio City delivers more than 6 times the frequency of Star Plus Mumbai Reach % Reach 000 Channel GRP AOTS 1+ 3+ 1+ 3+ Star Plus 25 2.8 9 3 25 8 Radio City 1053 31 34 27 523 406 Delhi Reach % Reach 000 Channel GRP AOTS 1+ 3+ 1+ 3+ Star Plus 34 2.3 15 4 53 14 Radio City 542 14 38 30 474 372 TG Weeks Time Band TV Females, 15+, SEC BC Wk – 38-41 7am-11am Radio Females, 12+, SEC BC Wk 29-40 7am-11am
  • 16. 12.Radio high on frequency with 800 spots in comparison to TV’s mere 9 spots;CPT being the lowest amongst all medium Radio proves to be the betterinvestment Comparing an outlay of Rs 16 lacs in Mumbai Radio TV Print # 20 secs 800 9 2 Reach(000s) 722 182 679 CPT 2216 8791 2368 Duration/ 3 months/12 1 week/ 1 1 week Spots per day spots a day spots a day16L plan, Unit: 20s(City) Prime Time. 75cc(Print) TOI+Mir 20s(Star Plus) Prime Time Mumbai, AA 25-44 AB IRS Q2’2010(Print),TAM(TV),RAM(FM)
  • 17. Let us see what TAM has to say about Radio TAM media research 2010
  • 18. 13.Radio has grown across all days of WeekWeekday growth has been stupendous Average Audience (000s) 6.83% 800 12.3 % 9.4% 700 685 703 600 640 658 610 585 500 400 Mar-08 Aug-10 300 200 100 0 Weekday Saturday Sunday Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
  • 19. 14.Higher Growth recorded by Radio in Morning & Eveningtime-bandsOther dayparts also chipped in with growth numbers 1400 14 % 1249 1200 8% 1091 7% 25 % 969 1000 897 865 870 806 3% 800 23 % 698 575 590 Mar-2008 600 519 Aug-2010 423 400 200 0 Early Morning Morning Mid Morning Afternoon Evening Late Evening 5 am- 7am 7 am- 10 am 10 am-1 pm 1 pm- 5pm 5 pm- 9 pm 9 pm- 12 am Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
  • 20. 15.Radio Reach growth on par with TV Reach through the day Cume Reach 100 Universe (000s) % RAM:25567 90 TAM: 46451 80 70 60 50 40 30 20 10 0 5 0 6 0 7 0 8 0 9 0 0 1 0 1 0 2 1 0 3 1 0 4 1 0 5 1 0 6 1 0 7 1 0 8 1 0 9 1 0 2 0 1 2 0 2 0 3 2 : : : : : : : : : : : : : : : : : : : TV Radio Source: TAM & RAM, Period- June-Aug’2010, Markets: Mumbai, Delhi Bangalore, Kolkata
  • 21. 16. Radio performing different roles through the day:Reach builder in the mornings while acts as a supplement medium in the evenings Average audience by DayParts (000s) TVR in (000s) RADIO Dominates TV Dominates Radio Acts as a Reach Building Platform in Mornings 5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm Radio- Source: RAM, TG: AA 10+, Period: Jun-Aug’10 TV- Source- TAM, TG: AA 12+; Period: Jun-Aug’10; RAM Markets
  • 22. 17. Advertisers have increased spends on Radio by almost 40%. No. of Hours Commercial time by RAM Markets 38 % 36% 43 % 36 % 37 % 5% 5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm Source: Adex; Period: June-Aug 2010
  • 23. 18. Radio advertising spends growth is the highest for Saturday!In line with engagement growth being highest for Saturday 37% No. of Hours 43% 32% Source: Adex; Period: Jun-Aug 2010
  • 24. CASE STUDY: CADBURYS CELEBRATIONS:RAKSHA BANDHAN4 Weeks of activity with presence on TV & RadioOptimizing the spots on TV & Radio to ensure reaching out tomaximum audience
  • 25. 20. Spots on TV & Radio is increased in tandem with peaks touching in Week 34 Cadbury’s Celebration: Raksha Bandhan Spots Weeks Source: Adex, Market: All India, Period: Wk 32-35
  • 26. Inclusion of Radio in plan shows spike in people reached Reach (in Mn) Source: TAM & RAM, Market: Mumbai, Period: Wk 32-35, RAM TG: AA 12+, TAM TG: AA 10+
  • 27. FM Listeners – Party Harder, Tech-Savvy, Air Travelers, Style-Conscious and Consume Premium Foods Air Travel Pvt Radio C&S TV Press Lifestyle Pvt Radio C&S TV Press Air Travel within India in last 12 months 254 104 122 Heavy Clubbing 219 109 134 Heavy Discos 203 103 92 Travelled abroad in the last 12 months 151 102 117 Heavy Coffee Shops 173 106 115 Premium Cosmetics & Personal Care Pvt Radio C&S TV Press Heavy Pubs & Liquor Bars 161 107 112 Blushers & Highlighters 183 104 89 Theatre Music and art 140 107 104 Cleansing Creams And Lotions And Wipes 169 106 110 New Products in Home Pvt Radio C&S TV Press Deodorants/Anti Perspirants 167 106 112 Apple iPod 202 112 116 Hair Conditioners 165 105 108 Digital Radio / World Tel 175 109 81 Body Sprays 163 106 98 Digital Photo frame 168 108 114 Face Washes & Scrubs 163 105 112 Recordable CD Player 156 113 105 Foundation (Make Up) 157 104 93 Body Creams & Lotions 156 104 109 Home Theatre System 154 112 113 Perfumes 142 104 96 LCD Screen TV 152 112 118 Web Cam 149 109 122 Premium Foods Pvt Radio C&S TV Press Recordable DVD Player 142 111 118 Margarine/Low Fat Butter 190 106 105 Plasma Screen TV 123 114 116 Instant Pasta 172 105 109 Packet Frozen Vegetables 168 106 109 Access to New Technology Pvt Radio C&S TV Press Breakfast Cereals 167 105 109 Satellite Navigation for cars 281 113 114 Conserve 164 100 103 Combined MP3 and digital multimedia player 264 111 114 Jelly Powder/Crystal 164 107 107 PVR /DVR 207 112 71 Mayonnaise/Sandwich Spreads 161 104 112 Hi-Fi unit with built-in hard disk 186 113 96 Jams/Marmalade 158 107 113 Packet Frozen Paneer 158 104 111 High Definition ready TV Less often 176 110 114 Modular Kitchen Cabinets 176 109 111 Tinned And Packet Soups / Soup Mixes 156 106 107 Microwave Ovens 170 111 119 Microwave/Pressure Cook Popcorn 151 105 110 DVD recorder/ HDD recorder 140 112 115 Ready To Eat Food 146 103 104 Photo Printer 114 109 117 Tomato Ketchup 138 104 109 Instant Noodles 125 104 106 Packaged Non-Veg Food - Raw 124 102 101FM listeners party harder & are more tech-savvy. Air Travelers, Believe in the mantra of consumptionHave possession of high-end products. of healthy & premium food. More Style Conscious Source: TGI 2010
  • 28. Radio City Listeners- Young, trendy, on the move, more tech savvy, more conscious about how they look & what they eat. Pvt Pvt RadioLifestyle Radio Radio City C&S TV Press Premium Cosmetics & Personal Care Radio City C&S TV PressHeavy Clubbing 219 255 109 134 Blushers & Highlighters 183 203 104 89Heavy Discos 203 205 103 92 Cleansing Creams And Lotions And Wipes 169 187 106 110Heavy Coffee Shops 173 194 106 115 Deodorants/Anti Perspirants 167 172 106 112Heavy Pubs & Liquor Bars 161 154 107 112 Hair Conditioners 165 187 105 108Theatre Music and art 140 169 107 104 Body Sprays 163 167 106 98 Hair Sytling Gels, Mousses And Creams 159 192 104 108 Pvt Body Creams & Lotions 156 139 104 109New Products in Home Radio Radio City C&S TV Press Perfumes 142 151 104 96Apple iPod (Digital Music player) 202 311 112 116 Face Moisturising Creams, Lotions & ColdDigital Radio / World Tel 175 122 109 81 Cream 137 130 102 107Digital Photo frame 168 226 108 114 Face Powder (Compacts) 137 134 104 90Home Theatre System 154 198 112 113LCD Screen TV 152 132 112 118 Pvt RadioWeb Cam 149 166 109 122 Premium Foods Radio City C&S TV PressRecordable DVD Player 142 179 111 118 Cheese In Tins/Spreads/Cubes/Slices 208 282 107 112Plasma Screen TV 123 150 114 116 Margarine/Low Fat Butter 190 198 106 105 Instant Pasta 172 188 105 109 Pvt Condensed Milk 168 205 104 106Access to New Technology Radio Radio City C&S TV Press Breakfast Cereals 167 219 105 109Satellite Navigation for cars 281 356 113 114 Conserve 164 250 100 103Combined MP3 & digital multimedia Jelly Powder/Crystal 164 224 107 107player 264 336 111 114 Packet Pasta 164 162 106 110PVR /DVR 207 233 112 71 Mayonnaise/Sandwich Spreads 161 188 104 112Hi-Fi unit with built-in hard disk 186 238 113 96 Jams/Marmalade 158 179 107 113Air-Conditioner 177 222 109 120 Packet Frozen Paneer 158 188 104 111High Definition ready TV Less often 176 209 110 114 Tinned And Packet Soups / Soup Mixes 156 184 106 107Modular Kitchen Cabinets 176 208 109 111 Microwave/Pressure Cook Popcorn 151 161 105 110Microwave Ovens 170 155 111 119 Ready To Eat Food 146 160 103 104DVD recorder/ HDD recorder 140 232 112 115 Branded & Packaged Yoghurt/Dahi 140 170 103 106 Tomato Ketchup 138 146 104 109 Pvt Breakfast Cereal (Like Cornflakes, Oats, Dalia,Air Travel Radio Radio City C&S TV Press Etc.) 129 137 104 105Air Travel within India in last 12 Cake Mix/Pudding Mix/Gulab Jamunmonths 254 255 104 122 Mix/Kulfi Mix 127 145 103 103 Instant Noodles 125 130 104 106Travelled abroad in the last 12 months 151 178 102 117 Packaged Non-Veg Food - Raw 124 137 102 101Air Travelled in last 12 months 147 171 103 109 Noodles, Macaroni, Spaghetti/Vermicelli 116 122 102 105 Source: TGI 2010
  • 29. Profile of Radio City Listener
  • 30. 19.Are Brand conscious …. City Mirchi Big I buy new products before most of my friends 22 19 20 I think that well-known brands are better 23 23 21 I enjoy foreign food 19 14 18 It’s worth paying more for organic food 22 19 24 I often eat snacks while on the move rather than eating a proper meal 25 20 20 Brand Conscious High Standard of LivingTGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
  • 31. 20. High Profile Male Listeners… Has branded furniture…… City Mirchi Big Branded Furniture: Godrej 7.2 4.4 2.3 Branded Furniture: Ikea 3.5 3.3 0.0 Drinks premium drinks …. City Mirchi Big PC At Home: Sony 1.9 1.4 0.0 Tiger Hill Beer 2.0 1.6 2.4 Director’s Special 3.9 1.1 3.4 Drives high end cars…… Heineken 1.5 1.2 0.1 City Mirchi Big Honda City / V-Tec 9.6 7.6 11.5 Chevrolet Aveo 1.0 0.8 1.2 TV Set : Sony 11.1 10.9 9.6 Wears expensive branded watches…… City Mirchi Big Watches: Bentex 1.5 1.2 1.8 Watches: Tommy Hilfiger 1.4 1.1 1.7 Watches: Cartier 0.9 0.7 0.0TGI: SEC A M 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
  • 32. 21. High Profile Female Listeners… Progressive Quality Conscious Enjoys Traveling… Attributes City Mirchi Big BEHAVIOUR You should make use of everyopportunity that comes your way 34.5 28.0 25.2 Its worth paying extra for good quality products 31.8 31.1 19.3 I always look for the light/diet versions of food and drink 29.5 21.2 26.3 I try to go somewhere different on holiday every time 27.5 22.1 25.0 There is no guilt in acquiring wealth and spending it 26.9 21.1 18.4 A designer label improves a persons image 22.7 14.5 22.2 I enjoy foreign food 19.9 13.4 17.1 Its important to keep young looking 18.6 16.9 20.3 OWNERSHIP Currently Own: Electric Coffee Maker 16.3 11.8 14.9 Currently Own: Cooking Range 8.5 8.1 5.9 Shampoos: Brands: All: Avon 6.3 2.4 5.2 Shampoos: Brands: All: Dove 3.3 0.9 0.4 Owns Branded Furniture : Ikea 2.8 1.4 0.5 Watches: Brands: Christian Dior 2.5 0.1 0.2 Most Recently Obtained Car: Hyundai Accent 2.5 0.0 0.0 Shampoos: Brands: All: Revlon / Revlon Flex 2.5 1.6 3.7 Watches: Brands: Optima 2.4 0.0 0.0 Brand Conscious Likes to look good EliteTGI: SEC A F 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
  • 33. 22. City listeners are informative and are trialist City Mirchi Big When I see a new brand I often buy it to see 46 43 46 what it is like I tend to buy things that I see advertised 19 18 16 I would not change the newspaper I read 30 28 32 I read a newspaper most days 39 39 39 I am a regular cinema goer 20 18 23 Informative Entertained Experimental Radio City listenersTGI: SEC AB 15 -55, Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
  • 34. Radio City Listener …… In a Nutshell Independent Progressive Informative Positive Likes Branded goods Fashion Health Conscious Conscious MatureTGI: SEC AB , Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
  • 35. Radio City Network Coverage
  • 36. 23.Radio City is the right choice for advertisers due totheir right & high presence in the potential markets… Classification of Top 20 Cities in India Megacitie Boomtown Niche s s Cities Mumbai * Surat * Faridabad Delhi * Kanpur Amritsar Bangalore * Jaipur * Ludhiana Kolkata @ Lucknow * Chandigarh Chennai * Nagpur * Jalandhar Hyderabad * Coimbatore * Ahmedabad * Bhopal These cities account for just a tenth of the country’s population, but generate Pune * around 60% of India’s surplus income Nagpur, Surat & Coimbatore are the cities which is covered by only “Radio City”. *- Direct RC presence in these cities @- RC network presence in these cities Source: National Council of Applied Economic Research (NCAER)
  • 37. 24. Radio city does not present in niche cities due to low trend in income & expenditure. The Right Targeting strategy… % Share in India Mega Cities Boomtowns Niche CitiesPopulation Share 7.40% 1.80% 0.70%Income Share 24.60% 4.50% 1.70%Expenditure share 16.40% 3.40% 1.30%Surplus Income 49% 7.90% 2.90% Source: NCAER 2007-2008 Report Annual Household Incume Growth Mega Cities Boomtowns Niche Cities• Mega cities & Boomtowns contributes maximum to national income as compare to niche cities . 2002-2005 7.50% 8.50% 7.30% 2005-2008 11.00% 12.60% 10.50% 2008-2016 9.80% 11.70% 9.30%• These are the cities which accounts maximum surplus income, also shows highest expenditure share to Indian GDP as Source: NCAER 2007-2008 Reportcompare to Niche cities.• Radio city does not present in niche cities where other network station have shown their strength due to low trend inincome & expenditure.Source: National Council of Applied Economic Research (NCAER)
  • 38. Radio City’s Performance
  • 39. ZONE WISE REACH OF RADIO CITYRAM + NON RAM MARKETS
  • 40. 26. Highest in reach 14250 14250 9741 Figures in ‘000s 5528 5174 3010 2704 2001 1516 918 617 520 351 263 175 112 Mirchi City Red Big One Suryan Fever Meow My FM Hitz Tadka Hello Visakha Indigo Aahaa RADIO CITY HAS THE 2ND HIGHEST REACHSource:SEC ALL 12+. IRS – 2010 Q2, RC & Census
  • 41. 27. Very Competitive in North Zone 3960 3960 Figures in ‘000s 3056 2061 1442 987 973 959 617 Mirchi City Red Big One Meow Fever Hitz RADIO CITY HAS THE 2ND HIGHEST REACH WITH 30.56 LACS LISTENERS IN NORTHSource:SEC ALL 12+. IRS – 2010 Q2, RC & Census
  • 42. 28. City Close to No.1 position in North + West Zone 10727 10727 Figures in ‘000s 8030 4260 3245 2451 1703 1516 918 617 520 Mirchi City Red Big One Fever Meow My FM Hitz Tadka RADIO CITY HAS THE 2ND HIGHEST REACH WITH 80.56 LACS LISTENERS IN NORTH+WEST ZONESource:SEC ALL 12+. IRS – 2010 Q2, RC & Census
  • 43. 29. 2nd Highest reach in North + South Zone as well… 7483 Figures in ‘000sx 7483 4767 3371 3329 2704 1546 1257 973 617 351 263 175 112 Mirchi City Big Red Suryan One Fever Meow Hitz Hello Visakha Indigo Aahaa RADIO CITY HAS THE 2ND HIGHEST REACH WITH 47.67 LACS LISTENERS IN NORTH+WEST ZONESource:SEC ALL 12+. IRS – 2010 Q2, RC & Census
  • 44. INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY BASED ON RAM, IRS-2010 Q2
  • 45. 30. Highest reach in Mumbai 700 580 574 600 537 488 500 393 384 400 300 200 143 100 0 Radio City Radio Red FM Big FM Fever FM Radio One Oye Mirchi Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, Cume
  • 46. 31. 2nd Highest in TSL in Mumbai 7 6.38 6 5.03 5 4.53 4.35 4 3.58 3.11 3.05 3 2 1 0 Radio Radio City Red FM Fever FM Big FM Radio One Oye Mirchi Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, TSL
  • 47. 32. Highest in Radio Currency “TARP” in Mumbai 1.6 1.5 1.5 1.4 1.2 1.2 1.1 1.1 1 0.8 0.8 0.6 0.4 0.2 0.2 0 Radio City Mirchi Fever FM Red FM Big FM Radio One Oye Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 30, Places: All, Tarp
  • 48. 33. 2nd Highest market share in Bangalore 25 21.7 20 14.4 14.2 15 13 10.1 10 5.3 5 1.2 0 Figures in % Mirchi City Fever Big One SFM IndigoSource: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, Share
  • 49. 34. 2nd Highest in TSL in Bangalore 10 9.3 9 8 7.5 7.2 7.1 7 6.4 6 5.5 5 4.1 4 3 2Figures in hh:mm 1 0 Fever City Mirchi Big One S FM Indigo Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 38, Places: All, TSL
  • 50. 35. 2nd Highest in Radio Currency “Tarp” in Bangalore 2.5 2.3 2 1.5 1.5 1.5 1.4 1.1 1 0.6 0.5 0.1 0 Figures in % Mirchi City Fever Big One S FM Indigo Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, TARP
  • 51. 36. 2nd Highest reach in Delhi 891 Figs in 000’s 900 800 673 700 600 500 407 394 400 299 300 230 200 165 100 0 Mirchi City Red Big One Fever Hitz Source: IRS 2010 Q2 , SEC AB 25-44
  • 52. 37. No.1 in Lucknow in terms of reach Figs in 000’s 96 100 87 80 52 60 40 20 0 City Mirchi Red Source: IRS 2010 Q2 , SEC AB 25-44
  • 53. 38. No.3 in Nagpur 80 74 Figs in 000’s 70 60 51 50 40 34 30 20 20 10 0 Mirchi My FM City Red Source: IRS 2010 Q2 , SEC AB 25-44
  • 54. 39. Strong No.2 station in Surat 47 Figs in 000’s 50 45 40 35 35 30 25 19 20 16 15 10 5 0 Mirchi City My FM Big Source: IRS 2010 Q2 , SEC AB 25-44
  • 55. 40. No.2 in Vadodara Figs in 000’s 45 41 40 35 30 25 20 14 13 15 8 10 5 0 Mirchi City Big Red Source: IRS 2010 Q2 , SEC AB 25-44
  • 56. 41. No.3 in Vizag Figs in 000’s 25 23 19 20 15 15 12 10 5 0 Red Mirchi City Big Source: IRS 2010 Q2 , SEC AB 25-44
  • 57. 42. 2nd Highest reach in Pune 70 Reach % 70 60 50 40 29 30 23 19 20 10 0 Radio Mirchi Radio City S FM/ Red FM Radio One Source: AC Nielsen Aug SEC AB 25-44
  • 58. 43. 2nd Highest reach in Ahmedabad 50 Reach % 50 45 40 35 31 30 25 20 16 15 10 4 3 5 0 Mirchi City My FM One S FM Source: AC Nielsen June SEC AB 25-44
  • 59. THANKS