Destination Marketing & Social Media

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Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on January 26, 2011.

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Destination Marketing & Social Media

  1. 1. Destination Marketing & Social Media Texas Independence Trail Region 11th Annual Texian Rally January 26, 2011
  2. 2. Today We’ll Cover …• What to say• Best practices• Some new things to try• Q&A
  3. 3. It’s Not Just for Little SusieThe ROI of Social Media
  4. 4. General Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  5. 5. What To Say
  6. 6. So What Do I Say?• Customer FAQs• Tutorials• Company/industry news• Events you’re attending• Your own content• Content from others• Observations• What you’re reading or watching
  7. 7. Rules of Engagement• Listen more than you talk• Remember: It’s about them, not you.• Always “listen” and interact/engage• Provide value (be helpful) Source: Social Media for Tourism Pros
  8. 8. Formula for Success70 20 10 Source: Social Media for Tourism Pros
  9. 9. Formula for Success 70 20 10• 70% of content = value-added, audience-based & not about you at all• 20% of content = spontaneous interaction with followers, fans, or friends• 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros
  10. 10. Share Helpful Information
  11. 11. Share Helpful Information
  12. 12. Attaboys
  13. 13. Things To Do
  14. 14. Highlight Local Businesses
  15. 15. Highlight Local Businesses
  16. 16. Make Exclusive Offers
  17. 17. Tie Into Holidays
  18. 18. Polls and Contests
  19. 19. Be the Concierge
  20. 20. Ask & Answer Questions
  21. 21. Best Practices
  22. 22. Have a Compelling Bio
  23. 23. Have a Compelling Bio
  24. 24. Link To Everything …
  25. 25. … on Everything
  26. 26. Create a “Terms of Use” Statement
  27. 27. Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  28. 28. Use Personality
  29. 29. Use Personality
  30. 30. Use Personality
  31. 31. Use Dynamic Content
  32. 32. Use Dynamic Content
  33. 33. Promote Events
  34. 34. Use Favorite Pages
  35. 35. Tag on Facebook
  36. 36. Hold Contests & Promotions
  37. 37. Hold Contests & Promotions
  38. 38. Get Great Photos with Flickr Groups
  39. 39. Get Great Photos with Flickr Groups
  40. 40. Create Twitter Lists
  41. 41. Create a Social Media Directory
  42. 42. New Things To Try
  43. 43. Social Couponing
  44. 44. Social Couponing
  45. 45. Social Couponing
  46. 46. Social Couponing
  47. 47. Location-based Apps
  48. 48. Location-based Apps
  49. 49. Location-based Apps
  50. 50. Location-based Apps
  51. 51. Gowalla Contests
  52. 52. Gowalla Contests
  53. 53. Foursquare Scavenger Hunt
  54. 54. Foursquare Scavenger Hunt
  55. 55. Where To Find MeOld School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail• Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal),http://gowalla.com/users/ColoradoRiverTrail (work)

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