What Is Social Media?

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This is a basic tutorial on what social media really is and what means. Introduction to social media and the tools.

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What Is Social Media?

  1. 1. SOCIAL MEDIA What Does It REALLY Mean? Wednesday, November 17, 2010
  2. 2. Courtney Parker CEO, LCJ Media Agency Join My Conversation! LCJ Media @LCJMedia Courtney Parker www.lcjmedia.com Text LCJ to 67777 Wednesday, November 17, 2010
  3. 3. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THEVARIOUS ACTIVITIES THAT INTEGRATES TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES,VIDEO AND AUDIO. SOURCE: WWW.WIKIPEDIA.ORG Wednesday, November 17, 2010
  4. 4. MORE SIMPLY PUT: “Social media is people having conversations online.” Wednesday, November 17, 2010
  5. 5. SOCIAL MEDIA TOOLS http://www.briansolis.com/ Social Media Takes A Human Touch Wednesday, November 17, 2010
  6. 6. Two Additional Ways to Understand Social Media 1. Connect People to People & 2. Connect People to Content Wednesday, November 17, 2010
  7. 7. Social Media Is.... Social Media Is Not.... • Contribution • Collaboration • Conversation • Community •Time Consuming • Commitment •VOI • eBooks •Television • Google Buzz • Easy •An end all Solution • Replacement for SEO • ROI Wednesday, November 17, 2010
  8. 8. DO NOT USE SOCIAL MEDIA TOOLS TO SELL!! Wednesday, November 17, 2010
  9. 9. Social Media Tool Kit Community Tools Blogging Tools Listening Tools Photo &Video Tools Wednesday, November 17, 2010
  10. 10. COMMUNITY Any place where like-minded people connect and interact Largest community Microblog Community Professional Community Wednesday, November 17, 2010
  11. 11. Global Audience: 547,562,100 Wednesday, November 17, 2010
  12. 12. A Few Twitter Facts.... •There are 175 million registered users •300,000 users are added daily •95 million tweets are written per day •75% traffic is outside of Twitter.com *Twitter Stats updated 9/14/2010 Wednesday, November 17, 2010
  13. 13. A Few LinkedIn Facts.... •LinkedIn has over 80 million members in over 200 countries •A new member joins LinkedIn approximately every second •Half the members are located outside of the USA •Executives from all Fortune 500 companies are members Join a Group Today! Wednesday, November 17, 2010
  14. 14. Blogging Tools Allows you to share your words, thoughts, opinions, with the world Helps educate others on topics Establishes you as an expert/influencer Google loves text Can earn additional income with advertising Wednesday, November 17, 2010
  15. 15. Listen Up! Listening Tools Social media tools are imperative to knowing what people are saying about you, competitors and industry. Top Tools To Use 1. Google Reader 2.Technorati 3.Twitter Search 4. Google Alerts Wednesday, November 17, 2010
  16. 16. Photo and Video Tools • 2nd Largest search engine following Google • Easy to use, upload videos and share videos •Video embedding within other social networks • 2 billion videos are watched daily • Demographic age is broad 18-55 •10 hours of video is uploaded every minute • 51% of users visitYouTube weekly or more FACTS Wednesday, November 17, 2010
  17. 17. Wednesday, November 17, 2010
  18. 18. Combine The Tools And ExpandYour Presence Social Media + Mobile Marketing + Design THE PERFECT SOCIAL MEDIA EQUATION Wednesday, November 17, 2010
  19. 19. LCJ Media - Where Creativity Meets Possibility! SPECIAL PROMO 20% OFF ANY CREATIVE SERVICE EMAIL CONTACT@LCJMEDIA.COM PROMO CODE: BIZM3 Wednesday, November 17, 2010

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