History Facts• Idea came about from SMS textmessaging• Original name was “Twttr” derived from5 numbers in a short code• Platform started out strictly with SMSmessages, no computer dashboard• Twitters popularity hit at the 2007South by Southwest (SXSW) festival• Started with 400,00 Tweets in 2007 perquarter
What Is Twitter?Twitter is the best way to discover what’s new in your world. An information network Happens in real-time Connects you to the latest information Mini-blogging platform that sends messages of 140 characters
Twitter LingoFollowing - To receive messages on Twitter, you follow other people and companies you’re interested in—which means you get their messages as they post.Tweet - Users refer to an individual message as a tweet. Alternative words for Tweet are“twittering” (verb) post, messages or update.@username - Allows you to exchange public messages with individual users. Simply start a message with@username of the person you want to reach.DM, direct message - This is Twitter’s private messaging channel. These tweets appear on your homepage under the Direct Messages tab.RT, retweet - Repost others messages while giving them credit for the post.Trending Topics - Located on the right side of your screen and on the Twitter search page, you’ll see tenTrending Topics, which are the most-mentioned terms on Twitter at that moment.Hashtag (#) - It is the # symbol followed by a term describing or naming the topic. People can search fortweets that include a hashtag listed.Tweetup - A tweetup is simply an in-person gathering organized via Twitter, often spontaneous.Shortened URLs - Often referred to as Bit.ly’s. Twitter can automatically shorten the URL for you to ﬁtwithin the 140 character maximum.
Twitter Dashboard1. Search Bar 2. Navigation Menu 3. Twitter Status 4. Personal Bio 5. Help
Best Practices Become a Twitter Leader!• Think about Twitter as a place to build relationships.• Include in your Bio and/or custom background the names (or @usernames) of the people twitteringfrom your company account.• Include additional contact info, like email addresses.• Listen regularly for comments about your company, brand and products.• Be prepared to address concerns, offer customer service or thank people for praise.• Use a casual, friendly tone in your messages.• Don’t feel compelled to follow everyone who follows you.• Do respond to some questions or comments addressed to you.• Retweet messages that you like! People appreciate the sharing and ampliﬁcation of their ideas.• Post links to articles and sites you think folks would ﬁnd interesting—even if they’re not your sites orabout your company.• Make sure your tweets provide some real value. Remember, it’s not about the amount of followers you have!!
LCJ Media - Where Creativity Meets Possibility! TWITTER PROMO15% OFF TWITTER BACKGROUND CUSTOM DESIGN OR TWITTER CONTENT MANAGEMENT EMAIL CONTACT@LCJMEDIA.COM PROMO CODE: TWEET