SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
Class 05 – Digital strategy – Tools to uncover real opportunities and make your brand stand out. ...
Class 05 – Digital strategy – Tools to uncover real opportunities and make your brand stand out.
Digital is a rapidly expanding arena. Consumers today have integrated digital into their daily lives through the use of web, mobile and social activities. And brands have responded. The result is that consumers are now bombarded with messages encouraging them to view, to like, to share, to engage, etc … But with so many messages, and only limited time, why should a consumer pick your brand over another. In this session, we will explore the opportunity for your brand to differentiate itself and stand out from competitors using a few practical tools, frameworks and strategic thinking exercises.