M A K I N G
M O B I L E
H A P P E N
AFFECTS THE WAY
Red engraved gold, encrusted with white diamonds, ceramic keys,
& a black embroidered leather, limited edition. 1 of 88
How Technology Feels
There has been a huge change from “faster,
quicker, smaller” to an emphasis on how
technology makes you feel.
Early Video Calling
“ The Video camera
icon is where you
would see the
if they had a phone
that is compatible
with your video
The current landscape
Mobile is evolving
! Over two thirds of connected devices are mobile (tablet and phone)
! Tablets and smartphones out sold desktops by almost 3:1 in 2012
! Mobile and mcommerce no longer just encompasses phones
RESPONSIVE OR NOT
1. What are your business objectives?
2. What are your customers’ needs?
3. What platform capabilities do you want to use?
4. Does your technology, people and processes support your
This ultimately should lead you to a decision of whether the
benefits of taking a responsive approach outweigh the effort.
3 TIPS FOR MOBILE
MAKE YOUR EMAILS
MAKE IT PERSONAL
MAKE IT RELEVANT
IN YOUR MOBILE
THINK ABOUT THE
CONTEXT IN WHICH