• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
European email legislation table
 

European email legislation table

on

  • 80 views

Complying with legislation in one country is tricky, let alone an entire continent. This table gives you an overview of individual countries’ interpretations of email data legislation. ...

Complying with legislation in one country is tricky, let alone an entire continent. This table gives you an overview of individual countries’ interpretations of email data legislation.

If you’re producing email marketing campaigns to a European B2B audience, you need to be aware of the different legislations that apply. Historically, in B2B you have been able to market to individuals in a business context without opt-in consent providing you have an ‘unsubscribe’ button.

With 27 EU member states there is, at present, no consistency of data protection rules for use in a B2B context across the region. Some countries insist that B2B email activity should comply with existing, and more stringent, B2C regulations, some don’t. Here’s an overview of individual countries’ interpretations of email data legislation as it stands. For more details, visit www.dma.org.uk or www.theidm.com

Statistics

Views

Total Views
80
Views on SlideShare
71
Embed Views
9

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 9

http://www.slideee.com 8
http://www.podidoo.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    European email legislation table European email legislation table Document Transcript

    • Informed Business ‘Generic’ Compulsory Country Consent Email Address Email Unsubscribe Address Link United ✔ Opt-in NOT required. Opt-in Kingdom not required ✔ Germany ✔ Opt-in required in all cases. Opt-in ✔ required France ✔ Opt-in is generally required but IF the product or service Opt-in ✔ advertised is in direct relation to the recipient’s job title, not required prior consent is NOT required. Italy ✔ Opt-in required in all cases. Opt-in ✔ required Spain ✔ Opt-in required in all cases. Opt-in ✔ required Netherlands ✔ Opt-in required except if the personalised business Opt-in ✔ email address is available publicly on the Internet not required (in social media for example). In these cases, prior consent is NOT required. Sweden ✔ Opt-in is generally required but IF the product or service Opt-in ✔ advertised is in direct relation to the recipient’s job title, not required prior consent is NOT required. Norway ✔ Opt-in required in all cases. Opt-in ✔ not required Denmark ✔ Opt-in required in all cases. Opt-in ✔ required Finland ✔ Opt-in is generally required but IF the product or service Opt-in ✔ advertised is in direct relation to the recipient’s job title, not required prior consent is NOT required. Austria ✔ Opt-in is required if: Opt-in ✔ – the email is sent for purposes of direct marketing, or not required – the email was sent to more than 50 recipients. Belgium ✔ Opt-in required in all cases. Opt-in ✔ not required Switzerland ✔ Opt-in required in all cases. Opt-in ✔ required Ireland ✔ Opt-in NOT required. Opt-in ✔ not required www.LBDGA.comLedger Bennett DGA cannot be held responsible for the accuracy of any data presented here.