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Marketers have been talking about sales and marketing alignment for a number of years, and made some fairly good progress. BUT our buyers are way ahead of us, and their expectations are high as they are used to getting what they want in an instant, and demand good customer service. If buyers are looking for you, your sales and marketing teams better be ready!
We know that sales and marketing are working towards the same goals, so why don’t we better align their methods for following up leads and converting them to customers? In this guide we provide insight into the reasoning behind poor sales and marketing alignment, and furnish you with practical steps to rediscover the love lost, and build a long, lasting relationship.