Target Audiences Who needs to hear your message? •Who must be moved to action? •Who has the power to help? •What do they care about? •What are their obstacles to engagement? •Who do they trust?
GAME plan: Message
“What?”“So what?” “Yeah, but…” “Now what?”
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GAME plan: Engagement
For more information, visitlightboxcollaborative.com/we-share
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