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Social Media Goals, Team and Tools

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  • Explain purpose of this deck.
  • SKDR – I know this isn’t the smoothest animation, but this is the best for now. NOTE: you cannot edit the large image
  • How can social media help? HINT: Influence qualitative + quantitative
  • Goal: Solicit ideas from citizens about how to improve city services. Crowdsource solutions Give a Minute is a new kind of public dialogue. It only takes a minute to think about improving your city, but your ideas can make a world of difference. "Give a Minute" is an opportunity for you to think out loud; address old problems with fresh thinking; and to enter into dialogue with change-making community leaders. Soon, you’ll also be able to link up with others who have similar ideas and work on making your city an even better place. People answer these posts. City leaders respond personally to what they think are the best ideas. Giveaminute.info
  • (click) – Megaphone appears to reveal “voice” (click) – “authenticity!” appears “ All communications need to come from a place of authenticity, but with social media, it’s really obvious when you’re faking it. Don’t fake it. If your ED’s name is on the account, your ED has the keys to the account and is posting.” (click) “individuals” appears “ A lot of social media is based on individuals (Twitter, Facebook, etc)-- it’s what gives it impact. Even when an org’s name is on the account, it’s clear what individuals (people) are supporting it.” (click) “Personality!” appears “ Let it shine through.” (click) Brick wall builds + “A lot to build” appears “ Acknowledge this requires capacity that you’re going to have to build. You’re going to take it slow and take the time to get it right and understand what you’re getting into, and then you’re going to put the time in that you have, and you’re going to BUILD.”
  • Frozen pea fund The Fund is a Breast Cancer fund raising program inspired by and in support of blogger Susan Reynold. To keep bleeding down & relieve pain I’d need to keep things cool. Traditional ice packs are hard and heavy. As much as I try to be a good sport I’m not into having a brick sitting on my chest. Enter a bag of frozen peas.I tucked it in my bra, took a picture, and was ready to tell the story later that night. That bag of peas added a touch of lightness to what could have been a sad and serious tale.A bag of peas was something everybody could relate to.Some people love them, some hate them, some use them for their own injuries.A bag of frozen peas was a vehicle for conversation and let people tease me instead of having to cry.It let people share instead of bemoaning. Of course I shared it because what is life but a series of stories. The peas have prompted stories from others, and the line-up of twitter avatars sporting peas in support of my struggle are a comfort.
  • You don’t have to use them all, but you don’t want other people using accounts with your names, and the easiest way to see what conversations are happening on each channel is to have an account, even if you’re not posting. And you’re not posting yet! Talk about the differences between some of the tools and how to decide which to use, by putting it into context of why it’s important to first figure out the strategy; that if you start with the ask, the rest will follow. Staff also found some of the other information you shared very useful such as: Wikis are good for sharing documents, collaborative, etc; Facebook more social, people strategy, more shareable, more content sustainable, etc.; Twitter is real time, good for data, stats, interest strategy, and not as content sustainable since old posts die. And probably worth mentioning how social media may not be the best tool.
  • You don’t have to use them all, but you don’t want other people using accounts with your names, and the easiest way to see what conversations are happening on each channel is to have an account, even if you’re not posting. And you’re not posting yet!
  • Designed for multiple accounts: set up multiple accounts (Twitter, Facebook, LinkedIn, MySpace, others) Designed for getting work done: see all the relevant streams for an account (what your contacts are saying, mentions of you, direct messages, sent tweets, any search you want to have) in one tab view. Schedule tweets. PLUS update them all at once in the same window. Designed for teams: Set up teams and see what tweets they’ve scheduled!
  • Transcript

    • 1. Social Media: Goals, Teams & Tools Holly Minch LightBox Collaborative www.lightboxcollaborative.com
    • 2. Please make sure your speakers are ON!
    • 3. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
    • 4. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
    • 5. Goals What are your organizational goals? How can social media help? How will you know if you’ve succeeded?
    • 6. Give a Minute
    • 7.
      • Who is going to do this work?
      Team Who has the bandwidth? What is the right voice?
    • 8. Right Voice? Authenticity Individuals Personality
    • 9. Voice
    • 10. Tools
      • Facebook Page
      • Flickr, FourSquare, Jumo
      • Twitter Account
      • LinkedIn Company
      • YouTube Channel
      • Wikis (Wikispaces.com)
      • Facebook Cause
    • 11.
      • SET UP ACCOUNTS
      Tools
      • Facebook Page
      • Flickr, FourSquare, Jumo
      • Twitter Account
      • LinkedIn Company
      • YouTube Channel
      • Facebook Cause
      HootSuite or TweetDeck
    • 12. Why We Like HootSuite Designed for multiple accounts Designed for getting work done Designed for teams
    • 13. For further information, visit lightboxcollaborative.com/we-share
    • 14. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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