Managing Social Media

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The variety and volume of content shared via social media can be overwhelming to the new user. In this presentation, we share some strategies and tools for managing the flow efficiently and effectively.

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  • Explain purpose of this deck.
  • Water Fountain HackA fire hydrant used for December 1991 Building 26 fire hose drinking fountain hack. A play on the idea that getting an education at MIT is like "drinking from a fire hose." In 1991, a group of hackers managed to embody this common expression by turning a fire hydrant into a drinking fountain in front of the largest lecture hall on campus (26-100). The fire hydrant drinking fountain made its debut during the final week of classes for the fall term.
  • Offer one-on-one coaching sessions for folks where we can set up their filters.
  • The answer is you do – According to 2009 study by the Nielsen-funded Council for Research Excellence (CRE) and Ball State University’s Center for Media Design (CMD). Average american spends 2.3 hours a day in front of a computer.
  • If you spend just 15 minutes of your screen time monkeying around on social media I guarantee you’ll learn it. Heck, that’s just the commercial breaks while you watch TV on Hulu!
  • Managing Social Media

    1. 1. Managing Social Media Holly Minch LightBox Collaborative www.lightboxcollaborative.com
    2. 2. Please make sure your speakers are ON!
    3. 4. Like drinking from a firehose!
    4. 5. Smart filtering tames the info flow
    5. 6. <ul><li>RSS readers Google Reader, FeedDemon, My Yahoo, Bloglines </li></ul><ul><li>Facebook built-ins privacy settings, friends lists </li></ul><ul><li>Twitter built-ins hashtags, user lists, keyword search </li></ul><ul><li>Social media managers Tweet Deck, HootSuite </li></ul><ul><li>More topic aggregate blogs, Google Alerts </li></ul>Filtering Tools
    6. 7. Too Much Information, Too Little Perspective
    7. 8. Maybe there’ s an opportunity to become a trusted filter by offering my perspective to my community?
    8. 9. Who has time for all that noise?
    9. 10. You do.
    10. 12. You can’t drink the river. Don’t try.
    11. 13. For further information, visit lightboxcollaborative.com/we-share
    12. 14. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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