Wondering what the big deal about social media is? Don’t worry—you’re not alone. In this presentation, we explain the big idea behind social media: it’s a way to forge authentic connections with your constituents at scale.
Purpose of this presentation. NOT a hands-on, rather the strategy of social media.
You know how to engage in meaningful smart, strategic conversations. Web 2.0 allows you to do that at scale.
Web 2.0 allows you to do that at scale.
It would be the 3 rd largest country in the world (more than 600 million active users in 2011) Twitter has almost 200 million in January 2011 More than half of Facebook’s users are OVER the age of 25.
You are the media mogul now, the platforms are yours.
Dialog, conversations more valuable than one-way communications. It ’s really easy to say things in public – a public commons or rally of 10,000 people can be built in a virtual space with a little savvy and time at almost no cost.
You can ’t control but you can influence so set about aligning empowered voices, get all those megaphones working in the same direction
As in any good conversation, we all share control – it’s an organic exchange. Control is shared by everyone who participates
Pushing info out in order to pull constituents in. Questions on Facebook, responses on website, for example. Push out your new report to push out the info, pull people to your org online to engage with the content
don’t worry about control-the audience will end up self-policing and can push a positive narrative (and you can recruit to start conversation)
Transcript of "Intro to Social Media"
Intro to Social Media Holly Minch LightBox Collaborative www.lightboxcollaborative.com