Intro to Social Media Holly Minch LightBox Collaborative www.lightboxcollaborative.com
Please make sure your speakers are ON!
Nobody panic!  What is social media?  “ Social media is any tool that uses the internet to facilitate conversations.” - Br...
<ul><li>Authentic connections...  </li></ul>
… at scale.
Should we care?
You are the media mogul
Everyone can participate
…  wherever they want to
But who’s in ?
 
.org    participation  =     control
TRUST is the new control
For further information, visit lightboxcollaborative.com/we-share
www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light
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Intro to Social Media

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Wondering what the big deal about social media is? Don’t worry—you’re not alone. In this presentation, we explain the big idea behind social media: it’s a way to forge authentic connections with your constituents at scale.

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  • Purpose of this presentation. NOT a hands-on, rather the strategy of social media.
  • You know how to engage in meaningful smart, strategic conversations. Web 2.0 allows you to do that at scale.
  • Web 2.0 allows you to do that at scale.
  • It would be the 3 rd largest country in the world (more than 600 million active users in 2011) Twitter has almost 200 million in January 2011 More than half of Facebook’s users are OVER the age of 25.
  • You are the media mogul now, the platforms are yours.
  • Dialog, conversations more valuable than one-way communications. It ’s really easy to say things in public – a public commons or rally of 10,000 people can be built in a virtual space with a little savvy and time at almost no cost.
  • You can ’t control but you can influence so set about aligning empowered voices, get all those megaphones working in the same direction
  • As in any good conversation, we all share control – it’s an organic exchange. Control is shared by everyone who participates
  • Pushing info out in order to pull constituents in. Questions on Facebook, responses on website, for example. Push out your new report to push out the info, pull people to your org online to engage with the content
  • don’t worry about control-the audience will end up self-policing and can push a positive narrative (and you can recruit to start conversation)
  • Transcript of "Intro to Social Media"

    1. 1. Intro to Social Media Holly Minch LightBox Collaborative www.lightboxcollaborative.com
    2. 2. Please make sure your speakers are ON!
    3. 3. Nobody panic! What is social media? “ Social media is any tool that uses the internet to facilitate conversations.” - Brian Solis, technology blogger
    4. 4. <ul><li>Authentic connections... </li></ul>
    5. 5. … at scale.
    6. 6. Should we care?
    7. 7. You are the media mogul
    8. 8. Everyone can participate
    9. 9. … wherever they want to
    10. 10. But who’s in ?
    11. 12. .org  participation =  control
    12. 13. TRUST is the new control
    13. 14. For further information, visit lightboxcollaborative.com/we-share
    14. 15. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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