Real Time Passenger Information Delivery: North America 2014
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Real Time Passenger Information Delivery: North America 2014

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The First Congress Focusing On The Delivery Of Accurate, Consistent, Real-Time, Multi Platform Information ...

The First Congress Focusing On The Delivery Of Accurate, Consistent, Real-Time, Multi Platform Information

Revolutionary developments in social media and smartphone growth have dramatically increased expectations of transit passengers regarding the travel information they receive. With 55% of Americans now owning a smartphone, and with increased connectivity through social media and web based communication tools, providing consistent, reliable real-time information are now fundamental expectations of transit authorities and TOCs by customers.

With ridership on North American transit growing, the opportunity to improve customer satisfaction through increased communication media in the form of smartphone apps, social media, websites and digital signage is unprecedented. To take full advantage of the opportunity, rail, bus, air and tram transit agencies must figure out the optimal communications strategies, systems and devices through which to provide accurate, real-time information through multiple communication tools and across multiple modes of transport.

INTEGRATING PASSENGER INFORMATION SYSTEMS

The path to ensuring consistent data lies upon the ability of transit operators to integrate their passenger information systems. On top of this, having a clearly defined logical passenger information system allows for the real-time communication of information, creating a seamless door-to-door passenger experience in line with increasing passenger expectations.

Transit agencies across North America are rapidly recognizing the need to invest in their Passenger Information systems. Real-Time Passenger Information Delivery: North America 2014 has been designed with industry leading transit professionals to deliver over 20 case studies presented directly from end-user perspectives. TOC and Transit Operators from across North America and Europe for 2 days will be presenting real, tried and tested experiences, revealing strategies for leveraging the latest technologies.

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Real Time Passenger Information Delivery: North America 2014 Real Time Passenger Information Delivery: North America 2014 Document Transcript

  • Developing Passenger Information Systems And Determining Customer Expectations To Create Seamless Door-To-Door Information Integrating The Very Latest Scalable Information Delivery Systems To Enable The Communication Of Real Time Information Across Any Potential Media Device: Delivering Accurate, Real-Time Intermodal Passenger Information Consistently Through Smartphones, Social Media & New Communication Technologies INDUSTRY LEADERS DELIVERING EXCLUSIVE INSIGHTS INTO: May 28-29, 2014 | Washington, D.C. Expert Insights From 20+ Industry Leading Train Operators And Public Transport Authorities: M Follow us @RailInnovations www.passenger-information-delivery-2014.com Register By Friday April 17, 2014 SAVE $200 • SYSTEM INTEGRATION: Driving The Strategic Integration Of Innovative Social Media And Smartphone Technologies To Optimize Consistent, Accurate Data Distribution To Digital Customers • DISRUPTION & DELAYS: Revealing The Role Of New Technologies And Social Media In Delivering Real-Time Information During Planned & Unplanned Disruptions To Allow Customers To Revaluate Travel Decisions • CUSTOMER EXPECTATIONS: Evaluating Cutting-Edge Passenger Expectations For Information Delivery And Alerts Across Transit Modes To Comprehensively Assess What Customers Want And When • INTERMODAL CONNECTIVITY: Developing New Technology, Open Data Opportunities And Communication Strategies To Establish A Collaborative, Common Interface For Seamless Intermodal Travel • SOCIAL MEDIA: Leveraging Social Media To Deliver And Receive Accurate Real-Time Information For Digital Passengers To Streamline Communication Flows • SMARTPHONE APPLICATIONS: Understanding How The Latest Developments In Both Company And System Wide Smartphone Applications Can Be Optimized To Create A Holistic Travel Experience For Rail, Bus And Subway Customers • EXPLORING REVENUE STREAMS: Revealing New Advertising Platforms In Social Media, Smartphone Technology And In-Transit Infotainment For Opportunities In Revenue Generation To Analyze Cost-Beneficial Passenger Information Upgrading James Hengst Program Director, On Board Systems Amtrak Dave Barker Manager of Operations Technology Massachusetts Bay Transportation Authority Tim Moore Manager, Web Services Bay Area Rapid Transit Organized By: Francois Blouin Director, Emerging Technologies And Operational Effectiveness VIA Rail John McGee Chief Officer New Payment Technologies Southeastern Pennsylvania Transportation Authority Chris Papandreou Director, Customer Information MTA Long Island Rail Road Sean Jeans-Gail Vice President National Association of Railroad Passengers
  • Dear Colleague, The emergence of social media and the growth of smartphone technology is changing how passengers and commuters are accessing rail passenger information. 55% of adults in North America now have a smartphone, and passenger expectations for disseminated rail information will increase exponentially as this percentage rises. Companies have to rapidly increase their presence on social media and develop smartphone applications to harness the wealth of data and information that is becoming available to them. Real-Time Passenger Information Delivery: North America 2014 is the first conference in North America to focus on establishing passenger expectations, and utilizing new technology through smartphones, social media, in station systems and on-board systems to maximize the reliability, accuracy and speed of information dissemination. This conference will deliver 20+ case studies from North American & European Transit Operators to provide the business justification for investment in Passenger Information systems. From integrating Communication, Marketing and Operations systems to create a seamless PI system, leveraging technological advancements in communication and ticketing operations, this is the only conference in North America to determine best practices to facilitate an increase in customer experience on rail. INTEGRATION FOCUSED: Establishing Platforms And Standards For Integration Of Multiple Modes Of Transport To Create A Truly Door-To-Door Passenger Experience REVENUE GENRATION STREAMS: The Only Conference To Identify Opportunities For Revenue Generation Through Developing Passenger Information Systems HOLISTIC SYSTEM DEVELOPMENT: The Only Conference To Gain Critical Insights In Improving Passenger Information With The Aim Of Developing A Holistic And Seamless System SOCIAL MEDIA & DATA CONTROL: Understanding How Augmented Data Control Through Social Media And Crowdsourcing Through Mobile Technology Can Improve Rail Operations Across The Board LESSONS FROM EUROPE: Utilizing Experiences From European Rail Operators In Passenger Information Systems To Understand Best Practices To Instil A Cultural Change In Passenger Service And Establish Superior Customer Service Standards CUSTOMER EXPECTIONS FOR REAL TIME INFORMATION: Evaluating The Latest Passenger Expectations For Information Delivery Across Transit Modes To Comprehensively Assess What Customers Want And When Transit Authorities And TOCs From Across North America And Europe Will Deliver Case Studies On: Venues Information www.passenger-information-delivery-2014.com   (1) 800 721 3915  info@american-business-conferences.com “ExcellentConference.Thiswasthefirsttimepassenger informationprofessionalsfromaroundtheworldhavehada chancetonetworkandshareexperiences. Iparticularlylikedthebreadthofexperiencefromdelegates.” National Rail Enquiries Sheraton Pentagon City Hotel North Ballroom, Lobby Level Address: 900 South Orme Street, Arlington, Virginia 22204, U.S. Phone: (703) 521-1900 Transports: Pentagon City Metro Station 1.5 km/0.9 miles Arlington, VA Washington, D.C. Delegates Attending By Company Type 8%Booking/information portal 8% Consultant 3% Displays 7% Soultions 9% ICT 5% Infrastructure 4% Passenger Information 1% Public Services Support 53% TOC Register By Friday April 17, 2014 SAVE $200
  • SYSTEM INTEGRATION, COMMUNICATION PLATFORMS & DISRUPTION MANAGEMENT Day 1 Wednesday May 28, 2014 8:50 Chair’s Opening Remarks OPENING KEYNOTE: INTEGRATED SINGLE SYSTEMS 9:00 Examining How Rail And Transit Authorities Are Integrating PI Systems Through Social Media And Smartphone Technology To Deliver Real-Time, Multi- Modal Passenger Information • Examining integration strategies for new communication technologies to ensure timely and consistent information from the customers hand held devices to the platform to on board signage • Achieving a single streamlined operations center through integration of all communication media to ensure information is consistently disseminated to passengers • Understanding the potential for integrated control to provide real-time and consistent information across stations, on- board, social media and smartphones • Designating the key players in Operations, Marketing and Customer Service to create the optimum central information flow to ensure accuracy and content of PI • Assessing the business case for developing a single personalized platform with common datasets versus the on-going integration of many individual systems • Identifying best practices for a consistent passenger information policy to ensure a defined company language and terminology to increase passenger familiarity with PI systems ChrisPapandreou,DirectorCustomerInformation,MTALong IslandRailRoad 9:50 Question & Answer Session SYSTEMS & INTEGRATION EVALUATING HOW TO INTEGRATE INTERNAL AND INTERMODAL SYSTEMS TO DEVELOP A SCALABLE SYSTEM ARCHITECTURE TO CREATE A SEAMLESS PASSINGER INFORMATION SYSTEM INTERNAL SYSTEMS INTEGRATION 10:00 Integrating Innovative Information Systems With Established Internal Structures To Ensure Consistent, Reliable And Accurate PI Processing And Delivery • Determining an organizational structure for accurate information is transmitted and received in real-time • Analyzing maintenance strategies for PI systems once implementation and infrastructural integration has taken place to comprehend O&M costs • Revealing strategies to synchronize time sources for ticketing and fleet managing systems from an operational perspective to efficiently manage service disruptions • Ensuring integrity of data during equipment and systems integration to reconcile information for a seamless integration process • Understanding staff and resource management for newly integrated social media services such as Twitter, Pinterest and Facebook to minimize resource inefficiency FrancoisBlouin,Director,EmergingTechnologies&Operational Effectiveness,VIARail MonicaLondon,ProgramDirector,Marketing,Amtrak JamesHengst,ProgramDirector-OnBoardSystems,Amtrak 10:30 Question & Answer Session 10:40 Morning Refreshments In Exhibition Showcase Area INTERMODALITY 11:10 Developing A Collaborative, Common Interface For Seamless Intermodal Travel Through The Latest Multi-Modal Communication Technologies • Examining the potential for targeted marketing to passengers through Twitter, Facebook and smartphone applications to increase ridership on intermodal transit • Establishing best practices to display and produce passenger information data with the integration of intermodality to optimize passenger route finding • Outlining the supplementary way-finding requirements of public transit systems necessary to support integration of internal PI systems to create a uniform system • Considering all transit modes that can be implemented in an intermodal PI partnership from rail and bus to bike sharing, to maximize optionality for customers • Investigating the consistency of audio and data control to offer customers a seamless travel experience to increase familiarity and repeat ridership on public transport BrianBuchanan,VicePresidentofStrategicPlanningandProject Development,VIAMetropolitanTransit 11:40 Question & Answer Session INFORMATION SYSTEMS ARCHITECTURE 11:50 Determining How To Develop Flexible And Scalable System Architectures To Facilitate Future Rapid System Growth & Economic PI Implementation • Pinpointing the level of investment for in-station information architecture necessary when scaling up PI delivery systems to identify expenditure requirements • Identifying the benefits of utilizing social media as a cloud network for use as an architectural infrastructure to rapidly scale up or down PI systems • Benchmarking the considerations for procurement departments to select future systems that are modular and expendable to process data faster for longevity of investment • Comparing the latest data feed specifications such as GTFS-Realtime and SIRI to deduce the optimal system for scaling operations with third party developers DaveBarker,ManagerofOperationsTechnology, MassachusettsBayTransportationAuthority 12:20 Question & Answer Session 12:30 Networking Lunch In Exhibition Showcase Area COMMUNICATION PLATFORMS LEVERAGING SOCIAL MEDIA AND UPGRADING LEGACY SYSTEMS TO DELIVER AND RECEIVE ACCURATE REAL- TIME INFORMATION TO AND FROM DIGITAL PASSENGERS PUSHING SOCIAL MEDIA 13:30 Assessing How Operators Are Integrating Social Media Into Existing Control Structures To Determine Optimum Information Levels To Push To Digital Customers • Forecasting social media trends to select an operation that will ensure future scalability for increasing the number of rail services to ensure longevity of system upgrades • Revealing the advantages of specific social media tools to increase efficiency for differing communication requirements to maximize penetration of pushed information • Optimizing the frequency which information is pushed to passengers to limit information-overload whilst keeping customers up to date • Deducing an equilibrium where key information takes precedence given limited staff and financial resources to maximize communication efficiency BrianAnderson,DigitalCommunicationsManager, WashingtonMetropolitanAreaTransitAuthority 14:00 Question & Answer Session PULLING PASSENGER INFORMATION 14:10 Utilizing Increased Two Way Communications Between Operators And Customers Through Social Media To Improve Content Control Of Rail Passenger Information • Understanding the benefits of investment in social media such as Twitter that allows customers to pull information to justify PI investment • Determining best practices of access given to employees to control the public face of a rail authority on social media to ensure consistency of media information • Striking the balance between information pushed to customers and pulled by passengers to increase customer experience of PI services • Recognizing and overcoming the bottlenecks for transfer of real time information to increase gathering of customer intelligence for operational use • Forecasting the anticipated increase of information transfer through social media platforms as millennials ridership on rail increases to streamline PI systems JamesSiler,CSTechnologySupervisor,Southeastern PennsylvaniaTransportationAuthority 14:40 Question & Answer Session SMART PHONE APPLICATIONS 14:50 Understanding The Latest Developments In Company Smartphone Applications To Create A Holistic Travel Experience For Customers And Facilitate Seamless Multi-Modal Travel • Examining the latest technological developments in real- time information on smartphone applications to overcome service disruptions and inform passenger travel decisions • Recognizing where the increase in information pulled by customers through smartphone applications can lead to cost reduction in physical communication systems onboard the train and in station • Considering the latest developments in company applications to create a personalized GUI for the rail customer to increase passenger experience • Reviewing the life cycle and feedback received successful smartphone rail applications to determine transferable lessons for rail & transit authorities • Company versus system-wide apps: Assessing the value of prioritizing company apps over inter modal travel apps DanDawson,VicePresidentofMarketing,CapitalMetro 15:20 Question & Answer Session 15:30 Afternoon Refreshments In The Exhibition Showcase Area UPGRADING OF LEGACY SYSTEMS 16:00 Calculating The Economic Benefits Of Upgrading Wi-Fi And Digital Signage Legacy Systems In Rail Stations To Maintain Consistency Of PI In The Absence Of Smartphone Technology • Pinpointing the need for accurate, consistent real-time information displayed in rail stations through PAVMB’s to inform passengers without smartphone technology of service disruptions • Outlining how increased communication from customers through social media and smartphone applications can allow increased monitoring and management of digital signage • Scrutinizing the latest developments in digital signage technology to ensure security and weather proofing of information outlets in open platform stations • Justifying the business case for upgrading Wi-Fi capabilities in station for increasing access to large volumes of customer data to improve crowd-sourcing capabilities • Considering the security concerns of implementing Wi-Fi technology across station infrastructure to safeguard PI systems MonicaLondon,ProgramDirector,Marketing,Amtrak JamesHengst,ProgramDirector-OnBoardSystems,Amtrak 16:30 Question & Answer Session OPEN DATA LEVERAGING TECHNOLOGY AND OPEN DATA TO PUSH PI TO CUSTOMERS AND ENHANCE 3RD PARTY INVOLVEMENT IN SERVICE PROVISION INTERMODAL OPEN DATA SOURCING 16:40 Examining The Challenges And Practicalities Of Enabling Open Data Between Transit Modes To Enable A Common Information Interface For Intermodal Systems • Determining the need to establish a single data standard to send and receive information to overcome proprietary issues concerning data to decrease costs working with third party partners • Revealing the case for open data for intermodal transport during service disruptions to coordinate alternative modes of transport assist reevaluation of passenger travel plans • Understanding the benefit of arranging long distance passenger rail timetables with freight rail through a common information interface to decrease scheduling conflicts • Examining open source software platforms in bus transit to understand best practices that can be applied to rail travel TimMoore,ManagerWebServices,BayAreaRapidTransit 17:10 Question & Answer Session 17:20 Chair’s Closing Remarks 17:30 - 18:30 Networking Drinks Reception In Exhibition Showcase Area www.passenger-information-delivery-2014.com   (1) 800 721 3915  info@american-business-conferences.com View slide
  • 8:50 Chair’s Opening Remarks INFORMATION DURING DISRUPTION STREAMLINING COMMUNICATION SYSTEMS DURING TRAVEL DISRUPTIONS TO INFORM ALTERNATE CUSTOMER TRAVEL PLANS KEYNOTE: DISRUPTION & DELAYS 9:00 Revealing How New Communication Technologies And Social Media Are Being Used To Respond To Unplanned Disruptions In Real-Time • Evolving real-time information to deliver Expected Time of Arrival information to passengers to improve the accuracy of disruption estimations • Comparing the merits of GPS, AVL systems and signal switches to identify the most accurate method of tracking rail vehicles to increase real-time information precision • Identifying methods of increased penetration for company smartphone applications to maximize passenger understanding during service disruptions • Ascertaining the optimal time period and communication platform for delivering personalized travel information to passengers during planned travel disruptions • Defining the most efficient manner for informing customers of unexpected travel delays through best practices for communication media to advise passenger travel plans • Developing robust organizational structures to affectively inform frontline staff during disruption to increase readiness during surges in demand for PI FrancoisBlouin,Director,EmergingTechnologies&Operational Effectiveness,VIARail ChadMcLarnon,ManagerBusinessSolutions,VIARail KarenBaker,PrincipleMarketingRepresentative,Capitol CorridorJointPowersAuthority 9:45 Question & Answer Session CUSTOMER DEMOGRAPHICS & EXPECTATIONS IDENTIFYING PASSENGER EXPECTATIONS ACROSS DEMOGRAPHICS TO GUIDE PASSENGER INFORMATION STRATEGIES GOING FORWARD CUSTOMER EXPECTATIONS 10:00 Evaluating The Latest Passenger Expectations For Information Delivery Across Transit Modes To Comprehensively Assess What Customers Want And When • Understanding passenger expectations of ETA data and the bottlenecks social media, smartphones and media channels can overcome to minimize passenger misinformation • Grasping the need to disseminate reasons behind unexpected disruptions in rail service to pacify passenger impatience through advancements in PI real-time technology • Assessing expected availability of on board information deliverable through social media and smartphone to validate alternating resources away from traditional communication methods • Determining customer compatibility and expected levels of service information shared through social media to argue against communication methods developed in-house SeanJeans-Gail,VicePresident,NationalAssociationof RailroadPassengers 10:30 Question & Answer Session CUSTOMER DEMOGRAPHICS 10:40 Identifying Which Communication Media And Frequencies Are Being Used With Different Customer Demographics To Meet Expectations And Improve Passenger Experience • Examining cross sections of ridership to determine rates of passengers using smartphones, utilizing company applications and accessing service information to determine passenger penetration • Determining the advantage of email alerts to target passenger demographics through personalized pulled information • Utilizing increased access to customer demographics to target specialized information through audio and video streams for ADA and LEP groups to meet federal regulation requirements • Identifying the use of data collection through smartphone technology to increase ridership through targeted demographical promotions on tickets • Leveraging transferable lessons from alternative industries to benchmark and improve collection of data on passenger demographics 11:10 Question & Answer Session 11:20 Morning Refreshments In Exhibition Showcase Area REVENUE & RETURN ON INVESTMENT QUANTIFYING THE BUSINESS CASE FOR UPGRADING PI SYSTEMS AND IDENTIFYING STREAMS FOR REVENUE GENERATION TO SHAPE INVESTMENT STRATEGY PASSENGER INFORMATION INVESTMENT 11:50 Quantifying Return On PI System Upgrading Investment To Justify The Business Case Of Augmenting Information Procedures • Comparing the implantation costs of cloud based PI systems against legacy O&M costs to determine the return to investment • Discussing the incremental value of customer benefit as a means of cost-benefit analysis on system upgrades to determine the necessity of system investment • Interpreting how accurate increased downloads of smartphone applications and followers on social media act as a barometer of ROI in PI systems • Scrutinizing fare receipt changes in case studies of targeted ticket marketing to concession groups to examine the ROI of increased marketing • Assessing considerations from rail transportation when upgrading projects were not implemented to inform investment evaluations JamesAllison,ManagerOfPlanning,CapitolCorridorJoint PowersAuthority 12:20 Question & Answer Session PROSPECTIVE REVENUE STREAMS 12:30 Revealing New Advertising Platforms In Social Media, Smartphone Technology And In- Transit Infotainment To Identify Revenue Generation Opportunities Within The PI Space • Determining the value of marketing on infotainment screen space on new and existing rail fleets to assess return on investment • Capitalizing on the open format of social media to market partnership ticketing with public events in a given transit region to boost ridership on rail • Establishing best practices for establishing an equilibrium of public information and marketing to capitalize on screen space on rail • Channeling the increased and personalized interaction between customers and media devices to market rail services where traditional marketing has failed to increase ridership 13:00 Question & Answer Session 13:10 Networking Lunch In Exhibition Showcase Area TICKETING, PASSENGER COUNT AND DEVELOPING STAFF TECHNOLOGY EXAMINING TECHNOLOGICAL ADVANCEMENTS TO INSPIRE UNIFIED INFORMATION COMMUNICATION AND CREATE A CASHLESS OPERATING SYSTEM SMART PHONE TICKETING AND FARE MEDIA 14:10 Leveraging New Technologies In Smartphone Ticketing To Create A Seamless Passenger Ticket Purchase Experience And Reduce Operational Hard Costs • Understanding the complexity of implementation of smartphone fare media and operating and maintenance costs to justify the upgrading legacy systems • Using smartphones to provide seamless multimodal ticket bundling across all transports including all modes of rail, bus and tram • Exploring how multi-zone ticket fare media operates to inform transit authorities of operational considerations • Comparing the relative benefits of smartphone versus bank card ticketing to identify the most efficient cashless system to invest in to reduce operational costs JohnMcGee,ChiefOfficerNewPaymentTechnologies, SoutheasternPennsylvaniaTransportationAuthority 14:40 Question & Answer Session PASSENGER COUNT INFORMATION 14:50 Revealing The Latest Developments In Passenger Count Technologies To Maximize Accuracy Of Collated Information, Improve Ridership Assessment And Mitigate Risk Of Fraud • Examining the success of Automated Passenger Counter technology on bus fleets for transferable lessons that can be applied to rail to justify upgrading systems • Scrutinizing the latest technologies to increase accuracy of passenger count information for increased federal funding • Understanding the potential for automation technology at stations such as near-field to diminish overcrowding and enable uniform changeovers across multiple modes of transport • Discovering the capabilities of infrared sensor products to move beyond traditional passenger count statistics and provide detailed passenger information that can be utilized in operations control of rail services ChadMcLarnon,ManagerBusinessSolutions,VIARail 15:20 Question & Answer Session 15:30 Afternoon Refreshments In The Exhibition Showcase Area STAFF COMMUNICATION TECHNOLOGY 16:00 Revealing Operational Upgrades Undertaken By Transit Authorities To Maximize Staff Access To Real-Time Information To Keep Pace With Social Media Intelligence • Justifying the business case for providing front line employees with Wi-Fi enabled to ensure staff are as informed as customers due to social media and smartphone real-time capabilities • Examining how best to organize and inform staff without access real-time information to ensure consistency of PI • Identifying the integration of staff communication lines with pushed service information to customers to ensure accuracy and timely data is received for unexpected disruptions • Upgrading Wi-Fi and cellular connectivity capabilities in station to streamline staff access to real-time information AmirKhan,PrincipalOfficerOperationsTechnology,Amtrak 16:30 Question & Answer Session LESSONS FROM EUROPE 16:40 Transferring European Lessons On Cultural Change In Customer Information To Enhance Passenger Experience On North American Rail And Advance The Development Of Transit Systems • Fostering the European culture of customer service to implement European standards and practices in North American rail • Examining European perspectives on the latest technologies developing in smartphone and social media to identify potential directions for future growth • Inspecting how the European model of multi-modal connectivity can assist the North American market to develop their intermodal information systems • Reviewing European training processes to aid the transition from operationally focused staff to proactive staff with customer service at the core of every action RiccardoSantoro,ChiefArchitect&InnovationOfficer,FS Italiane 17:10 Question & Answer Session 17:20 Chair’s Closing Statement 17:30 End of Summit Day 2 Thursday May 29, 2014 DISRUPTION COMMUNICATIONS, CUSTOMER EXPECTATIONS, & SYSTEMS TECHNOLOGY www.passenger-information-delivery-2014.com   (1) 800 721 3915  info@american-business-conferences.com View slide
  • www.passenger-information-delivery-2014.com   (1) 800 721 3915  info@american-business-conferences.com Andy Barrett + (1) 800 721 3915 sponsorship@american-business-conferences.com To secure your booth or discuss tailor-made sponsorship packages, contact: Real-Time Passenger Information Delivery: North America 2014 offers a truly unique platform to deliver your message, demonstrate your product and services and network with Rail and Transit Authority Decision Makers from across North America and Europe. Sponsorship Opportunities DEMONSTRATE THOUGHT LEADERSHIP Providing consistent and accurate real time information to passengers is one of the biggest challenges facing the railways today. You may be pioneering advances in these areas, but do your customers know what differentiates you from your competitors? Use targeted, editorially reviewed keynotes and case studies to demonstrate thought-leadership to your target audience. RAISE BRAND AWARENESS AND INCREASE YOUR PROFILE Any solutions selected by manufacturers must be subjected to careful comparative cost-benefit analysis. Of course, TOCs take into account the profile, credibility and market leadership of potential suppliers to support their passenger information strategies. Your organization must be at the forefront when these decisions are made. Engage with your audience with targeted branding and profiling campaigns directed at leading manufacturers. MEET AND NETWORK WITH DECISION MAKERS Thought-leadership, branding and profiling are converted into contracts through extensive face-to-face relationship building. As an industry-focused event dedicated to the needs of TOCs and infrastructure managers, this interactive forum enables you to meet key decision-makers in one place at one time, giving you the best possible chance of influencing them. CEO’S, DIRECTORS, HEADS, CHIEFS & MANAGERS OF... • Passenger Information • Customer Experience • Marketing • Commercial & Customer Services • Information Systems • Customer Relationship Management • Real-Time Information • Marketing Technology • Service Delivery • Social Media • IT Architecture • Digital Customer Experience • Infrastructure Development • Station Maintenance • Control Communications • Railway Systems • Customer Operations • Traffic Information • Customer Service Achieving Your Business And Marketing Objectives At The Summit Who Will You Meet: Full 2014 Speaker List At Real-Time Passenger Information Delivery: North America 2014 FrancoisBlouin,Director,EmergingTechnologiesandOperationalEffectiveness,VIARail DanDawson,VicePresidentMarketing andCommunications,CapitalMetro MonicaLondon,ProgramDirector,Marketing,Amtrak JamesHengst,ProgramDirector,OnBoardSystems,Amtrak ChrisPapandreou,Director,CustomerInformation,MTALIRR BrianBuchanan,VicePresidentofStrategicPlanningandProjectDevelopment,Via MetropolitanTransit SeanJeans-Gail,VicePresident,NationalAssociationRailroadPassengers OlafKinard,HeadofMarketingandCommunications,CharlotteAreaTransitSystem JohnMcGee,ChiefOfficerNewPaymentTechnologies,SEPTA ChadMcLarnon,Manager,BusinessSolutions-CustomerExperienceDepartment,VIARail DaveBarker,DigitalCommunications/SocialMediaManager,MBTA RiccardoSantoro,ChiefArchitect&InnovationOfficer,FSItaliane JamesSiler,CSTechnologySupervisor,SoutheasternPennsylvaniaTransportation Authority JimAllison,ManagerofPlanning,CapitolCorridorJointPowersAuthority BrianAnderson,DigitalCommunications/SocialMediaManager,WMATA TimMoore,Manager,WebServices,BART KarenBakar,PrincipalMarketingRepresentative,CapitolCorridorJointPowersAuthority
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