I'd like to start by talking briefly about some of the broader changes we see happening in the world around us. The world we live in today is very different from the world of just a few years ago...By now I'm sure you're familiar with IBM's vision for a smarter planet- how technology, globalization, and a confluence of social tools and social changes have effectively altered the game for good. But perhaps most remarkable of all has been the application of this same vision to people themselves. As the internet has evolved from content to commerce, it's also evolved from information to people. Now, people and processes are becoming interconnected. The meteoric rise of social technology, which now accounts for 22 percent of people's time spent online, has connected nearly every individual on earth. Instrumentation, in the form of smartphones, has put unprecedented power -- literally -- in people's hands, anywhere they go. By instrumenting these- and other connections- bringing them into the enterprise- companies can gain real, meaningful business advantage. The emergence of social analytics means not only are individual people intelligent, but networks of people have become intelligent as well -- and are able to learn from interactions and associations to deliver recommendations and take action. By connecting networks, processes and information, changing the way we mine data and use information, we can now collaborate more efficiently, adapt more quickly, and become more agile- becoming more intelligent businesses.
What does this approach look like in action? I think you'll find these are some of the calling cards of a social business. A social business is one that has changed the way business gets done. It has embraced these changes and the possibilities offered by new social technologies and is harnessing the opportunities. It sees its network as a system, taps into the collaborative potential of these networks, and applies social analytics to these networks to learn from interactions and associations and take action. Companies that are making this transformation are seeing results: IBM's 2010 CEO Study found that 95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years. Our 2010 CHRO study found that Standout organizations are 57% more likely to allow their people to use social and collaborative tools.
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On a smarter planet the way people interact and what they know is changing
The social data analytics opportunity will grow to 1 Zettabyte by 2011
The explosion of new information, when integrated, analyzed, and acted upon using new types of intelligence, and new tools enables Social Business
Smartphone shipments will outpace PCs by 2012
Social networking accounts for 22% of all online time
S ocial Business MARKET , shifting the market away from email 1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” 2 Source: IDC, Predictions 2011: Welcome to the Mainstream 3 Source: IDC, “Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns” 4 Source: IDC, Worldwide Social Software Software MarketShare by Vendor 5 Source: Gartner, “Study encourages businesses to embrace social networking”; Nikos Drakos “ It will eventually be seen as essential to all large firms, encouraging more open and transparent communications with staff around the world, and helping to improve relations with existing and potential customers.” 5 74% companies are integrating Web 2.0 with customer interaction 1 75% companies are integrating Web 2.0 into employee day-to-day activities 1 71% companies are integrating Web 2.0 with partner/supplier interaction 1 69% companies report that Web 2.0 tools have delivered measurable business benefits 1 38% estimated growth for the Social Business software market through 2014 2 $2B estimated Social Business software market size in 2014 3 IBM identified as the market share leader in Social Platforms in 2010 4
A Social Business activates networks of people that apply relevant content and expertise to improve and accelerate how work gets done, delivering unprecedented return for the time invested. 95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years. – IBM CEO Study 2010 Standout organizations are 57% more likely to allow their people to use social and collaborative tools. – IBM CHRO Study 2010 Why Social Business matters... The Social Business
Innovate quickly to create new business processes in the cloud Nexus of people and expertise Engaging Transparent Nimble Work in a security rich environment outside or inside the company to solve business problems Trust Security Compliance
LotusLive enables social business in the Cloud Our strategy Simplify and Improve business interactions Expanding the enterprise perimeter to the cloud Creating new business value through seamless integration with your applications Growth and Innovation Cost reduction
cloud3 IBM Social Business in the Cloud Enterprise-class email Integrated third-party business apps Social Business Services Mobile access Administration and help desk support LotuLive Symphony Domino apps NEW Integrated third-party business apps
Aggregated Activity Stream helping with information overload Embedded Experiences simplifying user actions Moving from sending to sharing Optimized Mobile Access Elements of a next generation user experience
Gartner Magic Quadrant – Google out of Social Software in the Workplace Note: Gartner MQ 2010 - Vendors Dropped Blogtronix. Central Desktop. CubeTree (acquired by SuccessFactors). CustomerVision. EMC. eTouch. FatWire Software. Google. Leverage Software. MindTouch. Mzinga. Neighborhood America (now known as INgage Networks). PBworks. Siteforum. Tomoye (acquired by NewsGator). These vendors are not included in 2010's assessment for one of the following reasons: they were acquired; they changed their focus away from internal teams, communities and networks; or they did not meet the market presence conditions — and, in particular, the requirement to provide contacts for four reference customers with at least 5,000 users each.
Enterprise-class email Integrated third-party business apps Social Business Services Mobile access Administration and help desk support LotuLive Symphony Domino apps NEW Integrated third-party business apps