Getting Social onChinese Mobile AppsBy Crystal JiangLesley Ning
Internet Users in China
Internet Devices betweenUrban & Rural Netizens
The Story of W&L :China’s Great InternetDivide
Ordered by total number of installsSource: iResearch
Ordered by total number of installsSource: iResearchTencentAlibaba
QQ - Instant Messaging App
Number	  of	  QQ	  users	  online	  QQ Users Number
Online customer service andtech support by QQPlease	  contact	  us	  if	  	  you	  have	  any	  ques7on,	  	  check	  belo...
Tecent Product
Source: Value2020Top 5 Countries Outside China(Views on Q1 2013)
QQ WeChatDemographicsYoung audience;rural residentsMature and well-educated audienceFormat Formal conversationCasual chat,...
WechatUsers	  	  	  	   	  	  	  	   	   	   	   	  	  Company-­‐	  Make	  a	  post	  on	  website/	  Weibo	  to	  	  enco...
WeChat QR Code on aWebsite
WeChat QR Code on aWeibo account
QQ WeChatSinaWeiboDemographicsYoungaudience; ruralresidentsMature andwell-educatedaudienceMatureaudience;urbanresidentsFor...
Sina Weibo•  75% users are from mobile device•  34% advertisement revenue is from mobile•  Mobile revamp: third party apps...
Keep in touch!#VMMCN
Thank you
Getting social on chinese mobile apps
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Getting social on chinese mobile apps

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Chinese mobile internet users are already 388 million and rapidly growing. Multilingual marketing campaigns, should include opportunities offered by these networks.

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Getting social on chinese mobile apps

  1. 1. Getting Social onChinese Mobile AppsBy Crystal JiangLesley Ning
  2. 2. Internet Users in China
  3. 3. Internet Devices betweenUrban & Rural Netizens
  4. 4. The Story of W&L :China’s Great InternetDivide
  5. 5. Ordered by total number of installsSource: iResearch
  6. 6. Ordered by total number of installsSource: iResearchTencentAlibaba
  7. 7. QQ - Instant Messaging App
  8. 8. Number  of  QQ  users  online  QQ Users Number
  9. 9. Online customer service andtech support by QQPlease  contact  us  if    you  have  any  ques7on,    check  below  our  QQ    customer  service  so  we    can  help  you  asap.  
  10. 10. Tecent Product
  11. 11. Source: Value2020Top 5 Countries Outside China(Views on Q1 2013)
  12. 12. QQ WeChatDemographicsYoung audience;rural residentsMature and well-educated audienceFormat Formal conversationCasual chat,replacement of SMS
  13. 13. WechatUsers                          Company-­‐  Make  a  post  on  website/  Weibo  to    encourage  users  add  the  company  on  WeChat    -­‐  Ul7mate  customer  service  tool  :  receive  daily  news    and  product  related  updates  via  WeChat  to    subscriber’s  cellphone    -­‐  Scan  QR  code  -­‐  Search  company  public  name  
  14. 14. WeChat QR Code on aWebsite
  15. 15. WeChat QR Code on aWeibo account
  16. 16. QQ WeChatSinaWeiboDemographicsYoungaudience; ruralresidentsMature andwell-educatedaudienceMatureaudience;urbanresidentsFormatFormalconversation;privatemessagesCasual chat,replacement ofSMS; privatemessagesMicroblogging;publicmessages;broadcast
  17. 17. Sina Weibo•  75% users are from mobile device•  34% advertisement revenue is from mobile•  Mobile revamp: third party apps support
  18. 18. Keep in touch!#VMMCN
  19. 19. Thank you

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