MAKING AN EMOTIONAL CONNECTION Did you know that in Los Angeles there are 8,000 homeless families? Remarkably, also in Los Angeles, there are 8,000 faith communities. Jill Bauman Imagine LA
MAKING AN EMOTIONAL CONNECTION Ask a question. Use social math. 82,000
MAKING AN EMOTIONAL CONNECTION Ask a question. Use social math (but use data sparingly) . $1.14 $2.38
Mayisha Akbar Compton Junior Posse Since 1988, 1,000 kids have received…. Of those, 400 have remained in our program for 4 years or more… And of those, we can boast a 90% graduation rate. Quite phenomenal when compared to Compton Unified’s 18% . We need $1.3 million over the next 3 years to hire 3 directors…. [We] will build local capacity to 2,500 kids at a cost of $57 per kid per year. Equestrians are an $80 billion industry annually…. MAKING AN EMOTIONAL CONNECTION
MAKING AN EMOTIONAL CONNECTION Ask a question. Use social math. Tell a story.
Hardcore LA gang-bangers walk through a street market on a Sunday morning. Tattoos, shaved heads, oversized clothing. They stopped in front of a tiny kid, playing Brahms on a tiny violin. Margaret Martin The Harmony Project MAKING AN EMOTIONAL CONNECTION
After 5 or 6 minutes, without saying a word to one another, I watched those gang members pull out their own money and lay it gently in the little kids case. Margaret Martin The Harmony Project MAKING AN EMOTIONAL CONNECTION
Margaret Martin The Harmony Project 0:45 MAKING AN EMOTIONAL CONNECTION
TAPPING THE POWER OF NARRATIVE 2 minutes Think about a time when there was something you really wanted. 2 minutes Tell a story about that time to the colleagues in your group in 2 minutes or fewer. Start with the person sitting farthest to the left and proceed clockwise. The person who will go last is the timekeeper.
I liked your story. TAPPING THE POWER OF NARRATIVE
What do these stories have in common? I liked your story. TAPPING THE POWER OF NARRATIVE
RESOLUTION TAPPING THE POWER OF NARRATIVE INCITING INCIDENT PROTAGONIST
Izzy Paskowitz Share the joy of surfing Kids don’t want to go Takes them anyway PROTAGONIST GOAL BARRIER OVERCOMES BARRIER MEANING More to sports than who won or lost TAPPING THE POWER OF NARRATIVE
The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories CORE STORIES ORG The “Striving-to-Improve” Story The “Where We Are Going” Story TAPPING THE POWER OF NARRATIVE