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Hart agency advantage

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  • 1. ABOUT US Owner operated New York based full serviceboutique Marketing Agency founded in 1991. The HartAgency has executed more than 300,000 successful promotions in New York (Metro and Upstate). The Hart Team is a hand picked group of creative, passionate, & knowledgeable individuals that havebuilt a reputation as execution experts. At the end of the day, what we do best is, execute the program.
  • 2. THE HART AGENCY ADVANTAGE To provide exceptional quality of service. Assisting our clients to exceed their marketing / sales goals &objectives. We are all about relationships, mutual respect and trust. Ourcommitment has enabled us to form bonds that have lasted decades.
  • 3. ABOUT OUR EDUCATORS The Hart Agency employs over 500 educators, brand ambassadors,samplers in New York State. Female, Male, Bi-Lingual, Ethnic and Alternative educators, models,brand ambassadors, “elite” educators are available. Training curriculum requirements for all employees (productknowledge, selling skills, etc.)
  • 4. VALUE OFFERED BY THE HART AGENCY In market for over 21 years Owner operated & full time management Unparalleled relationships with accounts Hart Event Management System (HEMS): Website Access for eachclient to view calendar of events and web reporting after every event
  • 5. VALUE OFFERED BY THE HART AGENCY: CORE COMPETENCIES PRODUCT HART PRODUCT ELITE EDUCATORS SAMPLING MULTICULTURAL LAUNCHES TALENT STRATEGY EMAIL MARKETING SOCIAL MEDIAACQUISITIONTRADE SHOWS INCENTIVE ON PREMISE SPECIAL EVENTS PROGRAMS EVENTS
  • 6. PRODUCT SAMPLING Product Sampling is the core of our business Nothing is more important than getting liquid to lips Our conversion rates are industry leading Whether it’s spirits, wine or beer in a general market ormulticultural liquor store, supermarket, club store, etc., we have theappropriate sampler, educator or brand ambassador and retailrelationships to ensure a successful product sampling campaign
  • 7. HART MULTICULTURAL The Hart Agency mirrors the New York Multicultural market place Over 50% of the NYC brand ambassador, educator and samplerstaff is multicultural 80% of the Hispanic staff is bilingual Strong, community minded and passionate Hispanic, AfricanAmerican & Asian American staff
  • 8. HART MULTICULTURALWhat separates Hart Multicultural from other Multicultural Agencies? Our foundation & guiding principle is: CULTURAL INTELLIGENCE & RELEVANCE  We must look beyond the features / benefits of the brand  Focus on, understand and respect cultural nuances  Effectively embed cultural characteristics into all programming  The Multicultural Consumers voice matters  We will earn the right to become a member of their family  Identify & hone in on unique and powerful cultural insights & triggers
  • 9. ELITE EDUCATORS Hart Advanced Resource Team BRAND AMBASSADORS Provide high-end, specialized selling capabilities and knowledge depth Training and in-depth brand/product/category knowledge to distributors, key customers &their staff and consumers Brand Ambassadors provide a value-added service to customers and their staff throughtraining and service recommendations which can lead to an enhanced consumer experience Brand Ambassadors build the relationship to “tell the story” providing sound bytes to staffleading to recommendation and better informed customers and consumers Brand Ambassadors are used to “crack” tough accounts in concert with the distributor salesperson
  • 10. EMAIL MARKETING PRODUCT LAUNCHES According to a Boston Consulting Group and McKinsey survey, 90% of companies today indicate that innovation is a top-three strategic corporate priority. Innovation is inherently multidisciplinary. Successful innovation requires harmony; that is, a high degree of communication, collaboration and cooperation. Communication: Secret Shoppers Hart Event Management System  Collaboration: Lets build the programs together  Cooperation: Partnership and relationships mean everything
  • 11. EMAIL MARKETING PRODUCT LAUNCHES New Brand Innovation or brand extensionFrom a great Have company awareness, need trial
  • 12. TALENT ACQUISITION Finding, assessing, and training candidates to fill project requirements Whether it’s finding  Blond female, blue eyes with extensive wine knowledge  Native Russian speaker with knowledge of the vodka distillation process  4 males, blond hair, blue eyes at least 6’ tall with professional modeling experience  Mexican female that can speak about the beer brewing process in Spanish  Stunning female models for exclusive, media heavy PR events  Brunette, brown eyes, at least 5’7” with bartending experience Our team has done it all; always finding the appropriate talent for theproject
  • 13. STRATEGYWhatever your objective, our team has the expertise and experience in developing a customized plan to achieve / exceed your goals. Your Great Brands + Our Core Competencies = SUCCESS
  • 14. EMAIL MARKETING Rule #1: we will NEVER send unsolicited emails Relevancy is key: We will send the RIGHT MESSAGE to the RIGHT PERSON at the RIGHT TIME Think and Act differently: How is our message a differentiator in a cluttered inbox Reality Check  Keep our promise to deliver exactly what the subscriber requested and nothing more  Our messages will contain valuable information, not endless self-promotion Build / Maintain quality relationships  Only ask for what we need  Give options to opt down versus opt out  Give options for delivery frequency  Simple unsubscribing process – ask why?
  • 15. SOCIAL MEDIA Social media users spend the most, and are more influential ontheir peers, than the average internet user. They are exactly the kindof people you want to attract to your brand. Our Social Media philosophy is simple:  Do Not Automate  Communicate  Build / Maintain quality relationships  Appropriate engagement is key