Multi Platform Content Delivery - David Gurney

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A practical look at delivering content across platforms and associated business models from David Gurney as part of his mentoring at a LAMP residential in Perth 2006

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Multi Platform Content Delivery - David Gurney

  1. 1. Multi Platform Content Delivery - www.blue-rocket.com.au -
  2. 2. LUKE SKYWALKER I’m not afraid. YODA You will be… You will be!
  3. 3. Blue Rocket – the brand • The company was thought of and treated as a brand from the outset; • We think of each TV series or group of content we produce (including mobile content) as a brand; • We leverage each brand to boost each other brand; • From the outset, Blue Rocket was marketed as a creator and producer of multi platform content.
  4. 4. Dangerous terrain • Declining production investment; • Declining licence fees; • Territorial lockouts; • Market fragmentation through the creation of niche digital channels; • Declining audiences – lured away by broadband, mobile entertainment and games – The Bill vs Counterstrike; • Acceleration of change.

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