Guy Gadney, Director Content Production
 Current example projects
– V8 Supercars
– BigPond Guide
 Future
– Sport, movies, music and games

V8 Supercars on Broadband
 Complement existing media
– Filling gaps in V8 coverage
– Finding new ways to interact with
fans
 Is it TV?
– No, it’s a different story-telling
model
– Combines best of TV with the
best of broadband

Live and On Demand Content
Combination of live and on-demand content
 Qualifying, shootout  Video gallery populated with
 In-car cams, live timing, telemetry, highlights post event.
pit crew/driver radio
 Press conferences
 Driver interviews
 Dashboard: brakes, lights, gears,
KPH, revs, driver number and
name, cabin temperature.

How it works