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Broadband Innovation - Guy Gadney
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Broadband Innovation - Guy Gadney

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Guy Gadney, then head of content at BigPond talks about innovations in Broadband services at a LAMP orientation in 2005

Guy Gadney, then head of content at BigPond talks about innovations in Broadband services at a LAMP orientation in 2005


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  • 1. Guy Gadney, Director Content Production  Current example projects – V8 Supercars – BigPond Guide  Future – Sport, movies, music and games
  • 2. V8 Supercars on Broadband  Complement existing media – Filling gaps in V8 coverage – Finding new ways to interact with fans  Is it TV? – No, it’s a different story-telling model – Combines best of TV with the best of broadband
  • 3. Live and On Demand Content Combination of live and on-demand content  Qualifying, shootout  Video gallery populated with  In-car cams, live timing, telemetry, highlights post event. pit crew/driver radio  Press conferences  Driver interviews  Dashboard: brakes, lights, gears, KPH, revs, driver number and name, cabin temperature.
  • 4. How it works