Best Practises in Transmedia Entertainment - Christy Dena
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Best Practises in Transmedia Entertainment - Christy Dena

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Transmedia design, participatory design, multi-audience targeting, teasers, trigger point, find your essence

Transmedia design, participatory design, multi-audience targeting, teasers, trigger point, find your essence

Christy Dena’s current blog & podcast: www.UniverseCreation101.com

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Best Practises in Transmedia Entertainment - Christy Dena Best Practises in Transmedia Entertainment - Christy Dena Presentation Transcript

  • Best Practices in Transmedia Entertainment Christy Dena ABC LAMP, 2005
  • Why do Transmedia?  No Choice: audiences are doing it already  Pervasiveness: surround your audience with platforms & devices, over different times  Penetration: reach all target groups in one household  Personalisation: allow each to follow through with their preferred media, type of entertainment, at the time they want it  DoubleClick, Nielsen//NetRatings, IMS report that consumers are better reached with campaigns distributed across media (Various, 2003) [Adapted from Wilfried Runde, Deutche Welle]
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