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The Big Social Media Picture<br />Michelle Fontaine<br />Social Media Seat<br />Company: FBSmarty<br />
MBA, 2002, Assumption College – Marketing Concentration<br />Marketing Communications Career<br />Always a teacher, always...
Convince you that small businesses can flourish using mostly FREE social media processes!<br />FBSmarty is on a Mission!<b...
The Big Picture starts with Blogging!<br />FACEBOOK – 400 character tow truck<br />Links to your original blog<br />posts ...
Visibility – the more you write about what you know, the easier you are to find!<br />Positions YOU as the authority!<br /...
Cumulative Blog Power!More text waiting for people to find!<br />
Grow your Digital Asset over Time<br />
Open a FREE WordPress account at wordpress.com<br />Choose a template and start!<br />Schedule blog posts to come out at c...
Create MindMaps for Topic Ideas!<br />
Challenges, how-tos, testimonials, interesting jobs, cases<br />Write at least once a week, consistently<br />350 words is...
No website? No problem.<br />Start a FREE Word Press blog (wordpress.com)<br />Create a Facebook Business Page<br />Free C...
Maybe not<br />Radical idea – do it on Facebook<br />Custom Page sites<br />People use Facebook to socialize. They don’t r...
Do you need a website?<br />My Facebook<br />Business Page <br />The middle<br />Is a ‘custom<br />Page’ or mini-website!<...
It’s like a content management system!<br />The custom part is built for you – not free, but quite affordable.<br />YOU ha...
Get my weekly enewsletter for tips<br />Go to fbsmarty.com and enter your email<br />Take my blogging workshops<br />Take ...
Michelle Fontaine<br />508-769-9137<br />www.fbsmarty.com<br />Facebook.com/fbsmarty<br />Contact Me ;)<br />
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See The Big Social Media Picture

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Are you feeling overwhelmed with Social Media Choices? This short slidedeck tries to simplify and shows how blogs really become the center and Facebook, Twitter, YouTube and Enews all complement the blog. And how so much of it is free!

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Transcript of "See The Big Social Media Picture"

  1. 1. The Big Social Media Picture<br />Michelle Fontaine<br />Social Media Seat<br />Company: FBSmarty<br />
  2. 2. MBA, 2002, Assumption College – Marketing Concentration<br />Marketing Communications Career<br />Always a teacher, always a student<br />Corporate career, but entrepreneurial heart<br />Mother of 3, grandmother of 4<br />A few favorite words:<br />Loving, giving, philanthropy, softness, appreciation, fairness, graciousness, forgiveness, satisfaction<br />Michelle Fontaine<br />
  3. 3. Convince you that small businesses can flourish using mostly FREE social media processes!<br />FBSmarty is on a Mission!<br />
  4. 4. The Big Picture starts with Blogging!<br />FACEBOOK – 400 character tow truck<br />Links to your original blog<br />posts – YOU are a thought<br />leader - not just passing on<br />other posts<br />Twitter – 140 characters<br />fast streaming – link to your<br />Blog posts<br />BLOG – Your Digital Asset<br />ENewsletter – The In Box – use <br />Summary of your blog posts as<br />Enewsletters leading to blog<br />YOUTUBE – Best video vehicle<br />Link and embed your videos into your blog posts<br />
  5. 5. Visibility – the more you write about what you know, the easier you are to find!<br />Positions YOU as the authority!<br />The easier you are to find, the more business you’ll get!<br />It’s basically FREE!<br />It is not difficult, just new to you!<br />Why Blog?<br />
  6. 6. Cumulative Blog Power!More text waiting for people to find!<br />
  7. 7. Grow your Digital Asset over Time<br />
  8. 8. Open a FREE WordPress account at wordpress.com<br />Choose a template and start!<br />Schedule blog posts to come out at certain times<br />Set blog posts to publish automatically to Facebook and Twitter!<br />Use summaries of Blog posts for enewsletters<br />Figure out what your keywords are – use the Google Alert Keyword tool. These are the words people use when they search.<br />Blog How and Where?<br />
  9. 9. Create MindMaps for Topic Ideas!<br />
  10. 10. Challenges, how-tos, testimonials, interesting jobs, cases<br />Write at least once a week, consistently<br />350 words is fine or even less<br />Write simple, short sentences – easy to read<br />No unnecessary fluff, extra words, jargon, etc.<br />Spell Check, use dictionary.com and thesaurus.com for help.<br />Write about What?<br />
  11. 11. No website? No problem.<br />Start a FREE Word Press blog (wordpress.com)<br />Create a Facebook Business Page<br />Free Custom Pages available through several vendors like TabSite, Static HTML<br />Facebook custom mini-site could even replace your website needs! <br />Where to Start<br />
  12. 12. Maybe not<br />Radical idea – do it on Facebook<br />Custom Page sites<br />People use Facebook to socialize. They don’t really want to leave it, so give them your message ON Facebook. <br />Do you really need a Website?<br />
  13. 13. Do you need a website?<br />My Facebook<br />Business Page <br />The middle<br />Is a ‘custom<br />Page’ or mini-website!<br />Note the navigation.<br />We can build<br />You a custom<br />Area in your Facebook Page!<br />View it live at<br />Facebook.com/fbsmarty<br />If you have already ‘liked’<br />My page, then click on the Welcome Link on the <br />Left.<br />
  14. 14. It’s like a content management system!<br />The custom part is built for you – not free, but quite affordable.<br />YOU have the power to Post, to upload photos and videos, add other 3rd party pages and lots more<br />YOU are in control!<br />Why Custom Pages?<br />
  15. 15. Get my weekly enewsletter for tips<br />Go to fbsmarty.com and enter your email<br />Take my blogging workshops<br />Take my Facebook for Business 6-week course<br />(on line or in Douglas – 2 hours per week)<br />Details on all workshops can be found at www.fbsmarty.com<br />Too much to absorb?<br />
  16. 16. Michelle Fontaine<br />508-769-9137<br />www.fbsmarty.com<br />Facebook.com/fbsmarty<br />Contact Me ;)<br />
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