FBSmarty - Case Study of West End Creamery


Published on

FBSmarty is an Internet Strategy component of LaMich Productions. We focus on Facebook and on businesses in the Blackstone Valley. Here, our case study of West End Creamery and Family Farm provides tips for others to improve their Facebook Pages.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

FBSmarty - Case Study of West End Creamery

  1. 1. West End Creamery and Family Farm www.westendcreamery.com And www.facebook.com/westendcreamery
  2. 2. <ul><li>Greg and Becky VandenAkker’s new website features: </li></ul><ul><li>5 Scrolling images in header – great visuals </li></ul><ul><li>Drop-down navigation for easy findability </li></ul><ul><li>Facebook newsfeed – an embedded social plug-in - free! </li></ul><ul><li>4 main focus areas (images) to click-through. </li></ul>
  3. 3. <ul><li>Branding - Same graphics as website for large impact (200 pixels x 600 pixels) </li></ul><ul><li>Notice URL – once you have 25 fans you can request a username which becomes your facebook url. Their username is the same as their website name – branding! </li></ul><ul><li>Good interaction with their followers. You need interaction to get into newsfeeds. </li></ul><ul><li>Over 200 followers added this season! For a local establishment this is great and they are likely a real community of customers. </li></ul>
  4. 4. <ul><li>You, too, can add a Review tab, just like West End Creamery. Then ask your clients to add their reviews! </li></ul><ul><li>You cannot add reviews yourself. </li></ul><ul><li>Step-by-step instructions on how to add the review tab on the next slides. </li></ul>
  5. 5. Click on ‘Add to Page’ on the left side Go to Then go to your business page, and click on the 'edit page' link which is just below your picture http://www.facebook.com/apps/application.php?id=6261817190
  6. 6. Scroll down to Review and click on The Application Settings link. It should say Tab has been added. Open your Page and see if the tab is at the top. If it isn’t, check the >> to see if it is hidden. If it is not there, click the + button and add it. Also, did you know that you can move some of the tabs by clicking on them and dragging them to a new position?
  7. 7. <ul><li>As West End Creamery is a seasonal business, we suggest starting to get the ‘buzz’ going a month earlier than season start with postings 2-3 times a week </li></ul><ul><ul><li>What prep is being done </li></ul></ul><ul><ul><li>When does the ice cream arrive </li></ul></ul><ul><ul><li>How are the animals all doing </li></ul></ul><ul><ul><li>Who’s been hired to work the season </li></ul></ul><ul><ul><li>When does the corn get planted for the maze and how you create the maze </li></ul></ul><ul><ul><li>Use a free program like hootsuite.com. You can add many posts here and they will go out on your schedule. Saves lots of time. </li></ul></ul><ul><li>Consider an on-line store for items sold at West End Creamery including gift certificates! </li></ul><ul><li>3-4 postings a week during the season to share the fun things going on will generate interest and business. </li></ul><ul><li>There’s lots of community loyalty here. Perhaps upload a photograph of a good customer once a week to show appreciation for their loyalty or have a Facebook loyalty program where every 20 th fan gets a free ice cream cone. </li></ul>
  8. 8. <ul><li>Greg and Becky have a great up-to-date website with Facebook interactivity. They also have their Facebook Page set up correctly . Greg’s posts do receive responses which is very important for their postings to show up in newsfeeds. </li></ul><ul><li>There is so much wonderful activity at West End Creamery and Family Farm. Translate that into Facebook Fun whenever possible. </li></ul><ul><li>Greg, thank you for allowing me to highlight West End Creamery and Family Farm on FB Smarty Internet Strategies Case Study! </li></ul>