• Save
Fancy Foods Show Part 3 James Curry
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Fancy Foods Show Part 3 James Curry

on

  • 1,594 views

This is part 3 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe ...

This is part 3 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Chief Editor of Epicurious.com

Statistics

Views

Total Views
1,594
Views on SlideShare
1,583
Embed Views
11

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 11

http://www.ladcommunicationsblog.com 10
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Fancy Foods Show Part 3 James Curry Presentation Transcript

  • 1. BY EPICURIOUS.COM EXECUTIVE EDITOR JAMES OLIVER CURY How to Get Your Product Covered in the Media
  • 2. What is Epicurious?
    • Conde Nast is a publisher that publishes Gourmet, Bon Appetit, and magazines like Vanity Fair, GQ, and The New Yorker.
    • CondeNet is the online group that contains Style.com (fashion), Epicurious.com (food) and Concierge.com (travel), among other brands.
    • Epicurious contains recipes from Gourmet magazine and Bon Appetit, but it is an editorially independent 13-year old site.
    • We host recipes, articles, travel guides, restaurant guides, book reviews, videos, and blogs.
  • 3.  
  • 4. Brief Stats
    • Epicurious generally gets between 4 million and 6 million unique visitors every month.
    • We also get up to 60 million page views per month.
  • 5.  
  • 6. What is an Executive Editor?
    • It helps to know who to pitch.
    • As exec editor I manage day-to-day operations, “top edit” all content (text, video, blogs, etc.) and make decisions about future content.
    • But PR people should pitch their products to a “beat” editor:
    • Carolina ( [email_address] )
    • And/or Megan ( msteintrager@epicurious.com)
  • 7. Beer, Wine & Spirits
  • 8. Other Contacts
    • Don’t bother the editor in chief.
    • Feel free to contact a junior editor, usually lower on a masthead.
  • 9.  
  • 10. How Brands Can Cut Through The E-Clutter
        •  Consider the typical deluge of calls, email and snail mail sent to editors
        •  Know your target (epicurious.com in this case); study them
        •  Don't send everything to everyone
        •  Find out how the editor wants to be contacted
        •  Make it newsworthy
        •  Make it clear: Use that topic sentence and headline in a press release and emails
        •  Include a photo
        •  Link to high-res photos on your site
        •  Make your site easy to navigate
        •  Send samples
  • 11.  
  • 12. How to get Your Product Covered on Epicurious
        •  Put product in subject line if possible for easier sorting
        •  "New" should be within the last month or two ideally
        •  Consider placing announcement in context of a larger trend
        •  Note: We do not publish unsolicited recipes—all are tested in house
        •  We like new books a lot
        •  We cover products in features as well as in the blog
        •  Send to me (jcury@condenet.com)
  • 13. Books
  • 14.  
  • 15. How Epicurious.com Sets its Blog Apart
        •  Group blog / blog party
        •  Big names (Rick Bayless, Traci Des Jardins, Neal Pollack, Melissa Clark, etc.)
        •  4 – 8 posts a day
        •  With photos, videos, links, polls
        •  Very easy to sort by: author, date, keyword
        •  RSS feed
  • 16. The Epi-Log blog
  • 17. A Real Example
  • 18. Keywords and Categories