GloSho'14: Company Showcase - VENA

2. 2
Team
o John Walsh, CEO: Background in
technology development and start ups,
Served over 5 CEO positions
o Thomas Kosbau, CTO: CEO of
technology design firm ORE Design +
Technology, inventor of VENA.
o Robert Geiger, Lead Engineer: Phd
Student in Mechanical Engineering
o Kyle Kitzmiller, Junior Engineer:
M.S. Degree Mechanical Engineering
Advisors
o Rowland Hanson: Early Microsoft
Marketer, Accomplishments: Branding
“Windows” and “Neutrogena”
o Bryan O’Neil: Co-Founder of Sapphire
Energy
o Susan Pernia: Former Project
Management Engineer, NASA
o Peter Shaw: CEO multiple technology
start ups with acquisitions from Sprint
o Mickey Connor: R&D Engineer GE
Water, Previous Cofounder Desalination
Company
Gaps
o CMO

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4. VENA
Zero Electricity Atmospheric Water Harvester
Developing World Design: 25 gallons/day
Each Unit Provides Water to 50 people
No Moving Parts: 20 feet tall, 25,000 sqft
Scalable

5. Geothermal: Temperature Difference Creates
5
Condensation
Hot Air Rises: Creates Vacuum Effect (Venturi Principle)
Brings Ambient Air Into Earth, Up Chimney.
Creates Arable land: Greenhouse Effect
Optimal Functionality: Greatest Water Scarcity

6. Existing Updraft Tower Technology

7. Technology
Progress
Literature Review: Provided By 3rd Party Consultant (Validation)
Technical Modeling: Define Cost and Productivity Possibilities
Proof of Principle: Replicating Environmental Conditions, Validating Modeling
Preliminary Prototype Design: 25 Gallon/Day In-Ground Unit
Patent Pending: Clearance of Patentability and Freedom to Operate
Lifecycle Methodology: Project Plan Defines Approach to Prototype Development
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8. Business Model
Developing World 25-Gallon Unit Production Cost: $5,000
Unit Retail Price: $10,000
Unit Installation Cost: $1,500
Total Unit Cost to Customer: $12,500
Gross Profit Per Unit Sale: $6,000
Lifetime Expectancy: Minimum 30 years
Levelized Cost Per Gallon: $0.04/Gallon
For Profit Entity: Sell to Aid Organizations and Corporations
Corporate Social Responsibility: NGO’s serve as the vehicle to VENA’s adoption
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Sell Tiered PR Sponsorship Packages
Channels: 3rd Party Endorsements, Solicitations & Proposals, NGO Project Partnerships

9. Customer Development
50 Interviews: Municipal, Aid Sector, Construction, Industrial, Agriculture
Municipal: Long Revenue Generation, Legal Barriers, Competition: Price Focused
Construction: Difficult Sales Process, Smaller Target Market, Competition
Industrial & Agriculture: Cost Main Factor, Currently Paying Least Amount
Aid Sector: Interaction with Unstable Foreign Governments
Fastest to commercialization & proving technology: Scale
Lowest barriers to entry, fastest to revenue generation
Low Hanging Fruit, currently highest demand for technology
Current Non-Profits Interested: EcoVida and Aztivate
Letter of Intents: Total 1007 “standard” units, $12,600,000 potential revenue

10. Financials
Alpha Prototype: $250,000
Commercialization: $1,000,000
Funding Required to Breakeven: $3,000,000
Breakeven: 254 Standard Units/Year
Gross Profit/Unit: $6,000
Year 1: 120 Units Year 2: 200 Units Year 3: 400 Units
Year 1 Burn Rate: $50,000 Year 2 Burn Rate: $25,000
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11. Project Plan Overview
Budget: $250,000: Personnel Costs: $155,000 Materials and Contracting: $75,000
Project Requirements: 25 Gallons/Day Average
Project Location: Los Angeles (50% Humidity +75 Degrees)
Test Run: 30 Days Continuously in Summer
Project Timeframe: 9 Months
Tasks and Requirements: Peer Reviewed
Personnel: Project Manager: John Walsh ($60,000)
Lead Engineer: Robert Geiger ($50,000)
Junior Engineer: Kyle Kitzmiller ($45,000)
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