13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     1SOCIAL MEDIA AUDIT & MONITORING                    ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     2       WHY?                                        ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     3DO YOU REALLY KNOW YOUR CUSTOMERS AND YOUR COMPETIT...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                    4DO YOU KNOW...‣   ... what your cust...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     5WHAT STARBUCKS CUSTOMERS TALK ABOUT ONLINE?Do you t...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     6DO YOU KNOW...                                     ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                     7LISTENING WITHOUT BEING INTRUSIVETh...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     8ALL GENERATIONS                                    ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                9EVERYONE IS CONCERNEDContraryto popular ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    10BECAUSE IT’S POSSIBLE                              ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    11BECAUSE IT’S SAFE                                  ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                 12BECAUSE IT’S HEALTHY FOR YOUR BUSINESS...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    13       BENEFITS?                                   ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    14LISTENING TO CAPTURE INTELLIGENCE                  ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                              15THE 5 I’S OF SOCIAL MARKE...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                               16RESEARCH THE INTELLIGENCEConduct a Socia...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                               17MONITOR REGULARLYThe results of the audi...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    18       HOW?                                        ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                  19EXPERIENCE & PROPRIETARY METHODOLOGYL...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                               20BASIC GUIDING PRINCIPLEOur processes and...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                               21UNIQUE CUSTOM FRAMEWORKWe approach every...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                                            22A SEVEN STE...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                            23A SUBTLE MIXDefine best practices and expec...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    24SOCIAL MEDIA AUDIT                                 ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    25INTELLIGENCE AND INSIGHTS ARE THE KEY WORDS        ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                26THE FIRST STEP TO BETTER SUCCEEDConduct...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    27METRICS TO STUDY‣   mentions‣   keywords‣   feeling...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                             28EDUCATION VIA DEMONSTRATIONIf necessary, e...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    29FROM THAT POINT YOU’LL KNOW WHICH ROAD TO TAKE     ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    30SOCIAL MEDIA MONITORING                            ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                    31MONITORING TO ALWAYS STAY AT THE TO...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    32RESEARCH TOOLS                                     ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    33TOOLS TO ANALYZE AND REPORT ON SOCIAL ACTIVITY     ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    34       EXCLUSIVE PARTNERS                          ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                  35PARTNERSHIP IN SILICON VALLEY WITH BR...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                               36PARTNERSHIP IN CHINA WITH SINOTECH GROUP...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                     37       TO HELP YOU ACHIEVE       THE BEST ROI*    ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    38                                                   ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                                             39WANT TO KNOW MORELABEL.ch ...
13 octobre 2011   SOCIAL MEDIA AUDIT & MONITORING                    40       THANK YOU                                   ...
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LABEL.ch - Social Media Audit & Monitoring - EN

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LABEL.ch - Social Media Audit & Monitoring - EN

  1. 1. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 1SOCIAL MEDIA AUDIT & MONITORING SEE A BIGGER PICTURE
  2. 2. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 2 WHY? SEE A BIGGER PICTURE
  3. 3. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 3DO YOU REALLY KNOW YOUR CUSTOMERS AND YOUR COMPETITORS? SEE A BIGGER PICTURE
  4. 4. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 4DO YOU KNOW...‣ ... what your customers are saying online about your brand and your products?‣ ... what the customers of your competitors are saying online and how your competitors answer?‣ ... to which subjects are your customers sensitive? Topics that would allow them to share and get involved! SEE A BIGGER PICTURE
  5. 5. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 5WHAT STARBUCKS CUSTOMERS TALK ABOUT ONLINE?Do you think coffee is the priority?No, many other topics arrive before coffee.We need to knowthese other topicsto be able to bettershare.To identify themis one of thepurposes ofa social audit. SEE A BIGGER PICTURE
  6. 6. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 6DO YOU KNOW... SEE A BIGGER PICTURE
  7. 7. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 7LISTENING WITHOUT BEING INTRUSIVEThis is the first time in the history of marketing communicationthat you can listen to what your customers say without disturbingthem and without influencing them.Its as if you were a fly on the wall listening to a conversationbetween two friends who speak about you.There’s never been a better opportunity to understand your customers’thoughts, opinions, values and beliefs relative to your brand. SEE A BIGGER PICTURE
  8. 8. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 8ALL GENERATIONS SEE A BIGGER PICTURE
  9. 9. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 9EVERYONE IS CONCERNEDContraryto popular belief, conversations online concern all generations.Social media and the proliferation of mobile handheld devices(smartphone & tablets) have greatly simplified the accessto discussions. Even the generation that is not familiar with computersare beeing drawn in extensively. SEE A BIGGER PICTURE
  10. 10. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 10BECAUSE IT’S POSSIBLE SEE A BIGGER PICTURE
  11. 11. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 11BECAUSE IT’S SAFE SEE A BIGGER PICTURE
  12. 12. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 12BECAUSE IT’S HEALTHY FOR YOUR BUSINESSCompanies conduct annual audits, like inventories, budgets,assessment of their employees, ...Why don’t they do it with their clients, influencers, partners andemployees to assess how these people talk about the company?This would help to better understand, identify priorities and plan.Social media can act as a catalyst or a complement to your otherinternal and external efforts.Social media intelligence can be real-time -- collected every single dayor as often as required based on your business needs and objectives. SEE A BIGGER PICTURE
  13. 13. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 13 BENEFITS? SEE A BIGGER PICTURE
  14. 14. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 14LISTENING TO CAPTURE INTELLIGENCE SEE A BIGGER PICTURE
  15. 15. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 15THE 5 I’S OF SOCIAL MARKETING Influence Interaction Listening to the social media conversation is completely Ideation* risk free. Insight Intelligence, insight and even ideation can be easily and transparently conducted Intelligence without engagement and interaction with the customer. SEE A BIGGER PICTURE
  16. 16. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 16RESEARCH THE INTELLIGENCEConduct a Social Media Audit to understand the social landscape,the communities, their activities and to identify:‣ influencers‣ consumersThen on a regular basis, monitor the selected profiles to understandhow the conversation is evolving relative to your brand. SEE A BIGGER PICTURE
  17. 17. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 17MONITOR REGULARLYThe results of the audit phase could act as a “compass”that shows the direction(s) on where to initiate a monitoring phase.Monitoring is an on-going process to monitor brand presence,influence and impact across the social web and with audiencesthat matter most to your business. SEE A BIGGER PICTURE
  18. 18. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 18 HOW? SEE A BIGGER PICTURE
  19. 19. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 19EXPERIENCE & PROPRIETARY METHODOLOGYLABEL.ch has developed with Brian Solis and FutureWorksproprietary methods for capturing and interpretingperformance and drawing competitive parallels.This is where experience and thought leadershipdifferentiate our team from any other agency.For this type of mandate, the teams of LABEL.ch in Genevaand FutureWorks in Palo Alto* work hand in hand. *Silicon Valley - California SEE A BIGGER PICTURE
  20. 20. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 20BASIC GUIDING PRINCIPLEOur processes and methodologies are designed to track vast amountsof social data in real-time. We do more than just measure the who,what, when, where, why and how.Our social media audits seek to uncover the hidden businessintelligence found in quantitative and qualitative insightsfor brands, products and/or subject matters to help you to betterunderstand your brand’s social relevance, posture and impact. SEE A BIGGER PICTURE
  21. 21. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 21UNIQUE CUSTOM FRAMEWORKWe approach every project with a proven seven-step process.This builds a unique custom framework, carefully modified to matchindividual client objectives and goals.It is through this highly customized approach that we can thoroughlymeasure, analyze and study the social sphere of influence. SEE A BIGGER PICTURE
  22. 22. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 22A SEVEN STEP FRAMEWORK TO DELIVER MEANINGFUL INTELLIGENCE Discovery Pre-Audit Review Data Methodology Data Collection Measurement Analysis Conclusions Intelligence SEE A BIGGER PICTURE
  23. 23. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 23A SUBTLE MIXDefine best practices and expected success to distinguishbetween hype and effectiveness.Develop quantitative research instrumentsfor measuring performance.Apply qualitative research methods to find the whyand how of campaign focus and consumer reactions.Look at competitors to review creative approachesin the greater markets and the lessons they offer. SEE A BIGGER PICTURE
  24. 24. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 24SOCIAL MEDIA AUDIT SEE A BIGGER PICTURE
  25. 25. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 25INTELLIGENCE AND INSIGHTS ARE THE KEY WORDS SEE A BIGGER PICTURE
  26. 26. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 26THE FIRST STEP TO BETTER SUCCEEDConduct a social audit to better understand what is alreadysaid on your brand and the best practices in the field.Identify opportunities for gaining brand and market intelligencewhile managing brand reputations by responding appropriatelyto the concerns of your customers.Create the foundations for a true online and social strategy.Then, monitor regularly to be always aligned with your customers. SEE A BIGGER PICTURE
  27. 27. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 27METRICS TO STUDY‣ mentions‣ keywords‣ feelings‣ share of voice‣ share of conversation‣ reach‣ engagement‣ brand velocity SEE A BIGGER PICTURE
  28. 28. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 28EDUCATION VIA DEMONSTRATIONIf necessary, education for top executives can be managedduring the audit phase.Being confronted with a known case facilitates the understandingof the audit results. SEE A BIGGER PICTURE
  29. 29. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 29FROM THAT POINT YOU’LL KNOW WHICH ROAD TO TAKE SEE A BIGGER PICTURE
  30. 30. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 30SOCIAL MEDIA MONITORING SEE A BIGGER PICTURE
  31. 31. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 31MONITORING TO ALWAYS STAY AT THE TOPMonitor selected profile(s) determined during the analysisof the Social Media Audit results.Depending on the kind of profile selected, a different combinationof monitoring platforms will be used:‣ to monitor brand mentions, evolving trends, and share of voice‣ to produce regularly high-level reporting, making it possible to identify key insights and monitor changes over time SEE A BIGGER PICTURE
  32. 32. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 32RESEARCH TOOLS SEE A BIGGER PICTURE
  33. 33. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 33TOOLS TO ANALYZE AND REPORT ON SOCIAL ACTIVITY SEE A BIGGER PICTURE
  34. 34. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 34 EXCLUSIVE PARTNERS SEE A BIGGER PICTURE
  35. 35. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 35PARTNERSHIP IN SILICON VALLEY WITH BRIAN SOLISDigital analyst, sociologist and futurist, Brian Solis has stronglyinfluenced the convergence of marketing with communicationsand publishing.He is one of the opinion leaders who worked on the basicsof the "Social Media" movement and defined the category.In addition to his activities at FutureWorks, the companyhe created, he has recently joined Charlene Li and JeremiahOwyang at Altimeter Group.briansolis.com - altimetergroup.com - future-works.com SEE A BIGGER PICTURE
  36. 36. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 36PARTNERSHIP IN CHINA WITH SINOTECH GROUP & DIGITAL JUNGLESinoTech Group is a social intelligence technology and consultingcompany, founded in Beijing in early 2007. Sinotech Group has developed a very sophisticated platformfor listening, measuring and engaging with customers in China,as well as through the Web in general, in more than 10 languages.Digital Jungle is a socially led, digital marketing company,spun-off from SinoTech Group in 2011.sinotechgroup.com.cn - digitaljungle.com.cn SEE A BIGGER PICTURE
  37. 37. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 37 TO HELP YOU ACHIEVE THE BEST ROI* *RETURN ON INFLUENCE & RETURN ON INVESTMENT SEE A BIGGER PICTURE
  38. 38. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 38 SEE A BIGGER PICTURE
  39. 39. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 39WANT TO KNOW MORELABEL.ch Social Media & Search Marketing16-18 Quai du Seujet Arnaud Grobet1201 Geneva - Switzerland+41 22 999 67 67 +41 22 737 45 05seeyou@label.ch agrobet@label.ch SEE A BIGGER PICTURE
  40. 40. 13 octobre 2011 SOCIAL MEDIA AUDIT & MONITORING 40 THANK YOU SEE A BIGGER PICTURE
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