Your SlideShare is downloading. ×
0
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
LABEL.ch - Today tomorrow ..
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

LABEL.ch - Today tomorrow ..

489

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
489
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TODAY, TOMORROW AND IN THE NEAR FUTURE 1
  • 2. 20 YEARS AGO, THERE WERE NO... 2 • Mobile phones, much less iPhones • DVD, much less HD • Camera nor Digital video recorders • Public Internet
  • 3. TODAY 3
  • 4. PERSONALITY CULTS ARE NO LONGER LIMITED 4
  • 5. WE’VE ENTERED THE «ME» ECONOMY 5
  • 6. IT’S A NEW WORLD WHERE... 6 • everybody uses the internet • we will soon be connected all the time • tools and uses converge • many of us already have a second life/identity, a virtual one
  • 7. 7 BUT BEFORE JUMPING...
  • 8. ONE MUST KNOW WHY? 8
  • 9. THE FUTURE OF MARKETING WILL BE THROUGH CONNECTIONS 9
  • 10. CONNECTIONS BETWEEN PEOPLE, BUT ALSO... 10
  • 11. ... WITH OBJECTS 11
  • 12. IS IT REALLY A REVOLUTION? 12
  • 13. 13 NO! It’s an EVOLUTION. All media must now integrate a DIALOGUE component.
  • 14. 14 The formula has changed. We no longer have to «spam» 1‘000‘000 people to reach 100.
  • 15. 15 34 NOW, WE ARE TRYING TO REACH THE «LEADERS»
  • 16. 16 Why have the rules changed so fast
  • 17. 17 1.0 2.0 36 BECAUSE OF THE PASSAGE FROM
  • 18. 18 37 Technologies now enable people to behave as in the real world → tribal behaviour.
  • 19. ALL IN ALL, WHAT’S THE MAIN CHANGE? 19
  • 20. 20 37 «The main difference between yesterday, today and the foreseeable future is DIGITAL. Why? Because it is the agent enabling companies to get closer to the consumers like never before. Companies will continue being creative, but differently.»

×