LABEL.ch - Social Media - facebook , the basics

FACEBOOK - THE BASICS 1

THE RISE OF FACEBOOK 2

FACEBOOK IN NUMBERS500 mios members: • half log on every day • more than 2/3 are adults • the fastest growing segment is that of 35 to 54 years • about 70% of users are outside the U.S • 170 countries, 70 languages • every day more than 8 mios users become fans • more than 65 mios users have access via their mobile 3

MORE UPDATEShttp://www.facebook.com/press/info.php?statistics 6

FACEBOOK GROUPS 7

NEW GROUPS 8

NEW GROUPS• share information with small groups of people• a space where it is possible to create groups of important people in his life: family, sports, etc..• when a member of this grou post a news, all group members receive it.• un new multi-users «chat»• replacing mailing lists 9

FACEBOOK PAGES 10

10 KEY POINTS TO CREATE A GOOD FAN PAGE• create a short title• select a photo that «hits»• secure your page name• create a landing tab• write an attractive bio• synchronize your blog posts• show your messages to all• encourage your fans to comment• answer to your fans• synchronize your status with twitter 11

FOR YOUR ATTENTION 13

LABEL.ch - Social Media - facebook , the basics

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