11/08/2011 Adwords @ LABEL 3WHAT IS GOOGLE SEARCH ENGINE?
11/08/2011 Adwords @ LABEL 4WHAT IS ADWORDS?‣ The online keyword based advertising service provided by Google.‣ A -wide range of flexible settings- service that allows you to target your customers and develop your online visibility.‣ Based on a Pay Per Click* (PPC) system. * also called Cost Per Click (CPC)
11/08/2011 Adwords @ LABEL 5BASIC DEFINITION: PAY PER CLICK (PPC) / COST PER CLICK (CPC)Click: The action a user takes to select your ad to be redirectedto your website.Google only charges the advertiser when a user clicks on your ad. Sample of an AdWords ad Destination Website
11/08/2011 Adwords @ LABEL 6EXAMPLE: GOOGLE ADS
11/08/2011 Adwords @ LABELA TYPICAL ADWORDS AD Ad Title (25 character limit) Display URL (35 character limit) Ad Text (35 character limit)
11/08/2011 Adwords @ LABEL 8WHAT GOOGLE CAN DO FOR ADVERTISERS ‣ Advertising on Google can help you to meet many objectives ‣ Determining, measuring, and tracking metrics helps ensure success Objectives Example Success Metrics
11/08/2011 Adwords @ LABEL 9LOCATION & LANGUAGE TARGETING STRATEGY‣ Regional/Local, Country, Global & Customized Targeting.‣ 44 different languages to target your market.
11/08/2011 Adwords @ LABEL 10IS GOOGLE SEARCH STILL POWERFUL?
11/08/2011 Adwords @ LABEL 12WHY ADVERTISE ON ADWORDS?‣ www.google.ch is the website n°1 in Switzerland.‣ +66% of users in the world go on Google for web search.‣ Google is the search engine that gives the highest satisfaction to the mass users.‣ You need to be seen to exist.‣ Your website = Your existence.
11/08/2011 Adwords @ LABEL 154 KEY STEPS‣ Discovery & Strategy‣ Creation & Set up‣ Real Time Management & Optimization‣ Results Analysis
11/08/2011 Adwords @ LABEL 16DISCOVERY & STRATEGY‣ Studying the exist communication initiaves and the brand challenge.‣ Define goals for the program.‣ Estimate profit vs advertising costs.‣ Define and architect scope for the initiative.‣ Establish the framework and KPIs for the campaign.
11/08/2011 Adwords @ LABEL 17CREATION & SET UP‣ Identify the creative and content needs.‣ Architect a pilot which can be executed in phases.‣ Launch a pilot program.‣ Manage the keywords, bids and the creative objects in real time.‣ Measure via defined KPIs.‣ Refine. Re-measure. Refine.‣ Validate.‣ Launch the campaign.
11/08/2011 Adwords @ LABEL 18REAL TIME MANAGEMENT
11/08/2011 Adwords @ LABEL 19REAL TIME OPTIMIZATION
11/08/2011 Adwords @ LABEL 20RESULTS ANALYSIS‣ Real time analysis‣ Final or punctual results analysis
11/08/2011 Adwords @ LABEL 21EXAMPLE OF RETURN ON INVESTMENT (ROI)
11/08/2011 Adwords @ LABEL 23LABEL.CHWe combine the best tools of ‣ social & search marketing ‣ online ‣ offlineto help you better interact and communicatewith your customers to meet your business objectives.
11/08/2011 Adwords @ LABEL 24THE LEADING MULTICHANNEL AGENCY IN "SUISSE ROMANDE"SOCIAL & SEARCH ONLINE OFFLINEaudit website brandingmonitoring intranet advertisingengagement blog postercoaching multimedia TV & radio spotSMA (Social Media Advertising) mobile app publishingSEA (Search Engine Advertising) e-mailing POSSEO (Search Engine Optimization) analytics packaging
11/08/2011 Adwords @ LABEL 25FOR MORE INFORMATION, CONTACT USLABEL.ch T. +41 22 999 67 6718, Quai du Seujet firstname.lastname@example.org Genève, Suissewww.label.ch facebook.com/see.a.bigger.pictureflickr.com/photos/label_ch twitter.com/LABEL_ch