REDEFINE YOUR ONLINESTRATEGY WITH ADWORDS
11/08/2011   Adwords @ LABEL      WHAT?
11/08/2011   Adwords @ LABEL    3WHAT IS GOOGLE SEARCH ENGINE?
11/08/2011   Adwords @ LABEL                                                       4WHAT IS ADWORDS?‣   The online keyword...
11/08/2011   Adwords @ LABEL                                                   5BASIC DEFINITION: PAY PER CLICK (PPC) / CO...
11/08/2011   Adwords @ LABEL   6EXAMPLE: GOOGLE ADS
11/08/2011   Adwords @ LABELA TYPICAL ADWORDS AD                               Ad Title (25 character limit)              ...
11/08/2011   Adwords @ LABEL                                             8WHAT GOOGLE CAN DO FOR ADVERTISERS ‣   Advertisi...
11/08/2011    Adwords @ LABEL                                 9LOCATION & LANGUAGE TARGETING STRATEGY‣    Regional/Local, ...
11/08/2011   Adwords @ LABEL       10IS GOOGLE SEARCH STILL POWERFUL?
11/08/2011   Adwords @ LABEL   11      WHY?
11/08/2011   Adwords @ LABEL                                             12WHY ADVERTISE ON ADWORDS?‣   www.google.ch is t...
11/08/2011   Adwords @ LABEL   13BENEFITS OF ADWORDS‣   Reach‣   Cost‣   Timing‣   Flexibility
11/08/2011   Adwords @ LABEL   14      HOW?
11/08/2011   Adwords @ LABEL              154 KEY STEPS‣   Discovery & Strategy‣   Creation & Set up‣   Real Time Manageme...
11/08/2011   Adwords @ LABEL                             16DISCOVERY & STRATEGY‣   Studying the exist communication initia...
11/08/2011   Adwords @ LABEL                                           17CREATION & SET UP‣   Identify the creative and co...
11/08/2011   Adwords @ LABEL   18REAL TIME MANAGEMENT
11/08/2011   Adwords @ LABEL   19REAL TIME OPTIMIZATION
11/08/2011   Adwords @ LABEL             20RESULTS ANALYSIS‣   Real time analysis‣   Final or punctual results analysis
11/08/2011   Adwords @ LABEL            21EXAMPLE OF RETURN ON INVESTMENT (ROI)
11/08/2011   Adwords @ LABEL   22      WHO?
11/08/2011   Adwords @ LABEL                            23LABEL.CHWe combine the best tools of    ‣   social & search mark...
11/08/2011   Adwords @ LABEL                                      24THE LEADING MULTICHANNEL AGENCY IN "SUISSE ROMANDE"SOC...
11/08/2011   Adwords @ LABEL                                   25FOR MORE INFORMATION, CONTACT USLABEL.ch                 ...
11/08/2011   Adwords @ LABEL      THANK YOU
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LABEL.ch - Redefine your Online Strategy with Adwords

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LABEL.ch - Redefine your Online Strategy with Adwords

  1. 1. REDEFINE YOUR ONLINESTRATEGY WITH ADWORDS
  2. 2. 11/08/2011 Adwords @ LABEL WHAT?
  3. 3. 11/08/2011 Adwords @ LABEL 3WHAT IS GOOGLE SEARCH ENGINE?
  4. 4. 11/08/2011 Adwords @ LABEL 4WHAT IS ADWORDS?‣ The online keyword based advertising service provided by Google.‣ A -wide range of flexible settings- service that allows you to target your customers and develop your online visibility.‣ Based on a Pay Per Click* (PPC) system. * also called Cost Per Click (CPC)
  5. 5. 11/08/2011 Adwords @ LABEL 5BASIC DEFINITION: PAY PER CLICK (PPC) / COST PER CLICK (CPC)Click: The action a user takes to select your ad to be redirectedto your website.Google only charges the advertiser when a user clicks on your ad. Sample of an AdWords ad Destination Website
  6. 6. 11/08/2011 Adwords @ LABEL 6EXAMPLE: GOOGLE ADS
  7. 7. 11/08/2011 Adwords @ LABELA TYPICAL ADWORDS AD Ad Title (25 character limit) Display URL (35 character limit) Ad Text (35 character limit)
  8. 8. 11/08/2011 Adwords @ LABEL 8WHAT GOOGLE CAN DO FOR ADVERTISERS ‣ Advertising on Google can help you to meet many objectives ‣ Determining, measuring, and tracking metrics helps ensure success Objectives Example Success Metrics
  9. 9. 11/08/2011 Adwords @ LABEL 9LOCATION & LANGUAGE TARGETING STRATEGY‣ Regional/Local, Country, Global & Customized Targeting.‣ 44 different languages to target your market.
  10. 10. 11/08/2011 Adwords @ LABEL 10IS GOOGLE SEARCH STILL POWERFUL?
  11. 11. 11/08/2011 Adwords @ LABEL 11 WHY?
  12. 12. 11/08/2011 Adwords @ LABEL 12WHY ADVERTISE ON ADWORDS?‣ www.google.ch is the website n°1 in Switzerland.‣ +66% of users in the world go on Google for web search.‣ Google is the search engine that gives the highest satisfaction to the mass users.‣ You need to be seen to exist.‣ Your website = Your existence.
  13. 13. 11/08/2011 Adwords @ LABEL 13BENEFITS OF ADWORDS‣ Reach‣ Cost‣ Timing‣ Flexibility
  14. 14. 11/08/2011 Adwords @ LABEL 14 HOW?
  15. 15. 11/08/2011 Adwords @ LABEL 154 KEY STEPS‣ Discovery & Strategy‣ Creation & Set up‣ Real Time Management & Optimization‣ Results Analysis
  16. 16. 11/08/2011 Adwords @ LABEL 16DISCOVERY & STRATEGY‣ Studying the exist communication initiaves and the brand challenge.‣ Define goals for the program.‣ Estimate profit vs advertising costs.‣ Define and architect scope for the initiative.‣ Establish the framework and KPIs for the campaign.
  17. 17. 11/08/2011 Adwords @ LABEL 17CREATION & SET UP‣ Identify the creative and content needs.‣ Architect a pilot which can be executed in phases.‣ Launch a pilot program.‣ Manage the keywords, bids and the creative objects in real time.‣ Measure via defined KPIs.‣ Refine. Re-measure. Refine.‣ Validate.‣ Launch the campaign.
  18. 18. 11/08/2011 Adwords @ LABEL 18REAL TIME MANAGEMENT
  19. 19. 11/08/2011 Adwords @ LABEL 19REAL TIME OPTIMIZATION
  20. 20. 11/08/2011 Adwords @ LABEL 20RESULTS ANALYSIS‣ Real time analysis‣ Final or punctual results analysis
  21. 21. 11/08/2011 Adwords @ LABEL 21EXAMPLE OF RETURN ON INVESTMENT (ROI)
  22. 22. 11/08/2011 Adwords @ LABEL 22 WHO?
  23. 23. 11/08/2011 Adwords @ LABEL 23LABEL.CHWe combine the best tools of ‣ social & search marketing ‣ online ‣ offlineto help you better interact and communicatewith your customers to meet your business objectives.
  24. 24. 11/08/2011 Adwords @ LABEL 24THE LEADING MULTICHANNEL AGENCY IN "SUISSE ROMANDE"SOCIAL & SEARCH ONLINE OFFLINEaudit website brandingmonitoring intranet advertisingengagement blog postercoaching multimedia TV & radio spotSMA (Social Media Advertising) mobile app publishingSEA (Search Engine Advertising) e-mailing POSSEO (Search Engine Optimization) analytics packaging
  25. 25. 11/08/2011 Adwords @ LABEL 25FOR MORE INFORMATION, CONTACT USLABEL.ch T. +41 22 999 67 6718, Quai du Seujet socialmedia@label.ch1201 Genève, Suissewww.label.ch facebook.com/see.a.bigger.pictureflickr.com/photos/label_ch twitter.com/LABEL_ch
  26. 26. 11/08/2011 Adwords @ LABEL THANK YOU
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