Social By DesignLorry Destainville |   Account Manager
What is Social By Design? Insert the 1-  800-Flowers   Video Here
Businesses will be better ina more connected world.Facebook connects people andtheir friends to the thingsthey care about.
1   The evolution of    sharingBrowse    Searc   Discove          h       r90’s      00’s      10’s
2x            interacti            onsJune 2010               Jan 2011
2   Stories, and being    social by design
Social technology for       business growthPages to       Ads to reach    Technology toconnect with   their friends   make...
Media                                 Relationships        Ads                   Pages        Business                   P...
Pages Connect Make meaningful, long-lasting connections with enthusiasts of your brand Engage Communicate with fans by sha...
Ads with friends  1.6x    2x lift    4x liftlift in      in         in brand    message    purchase recall   awarenes    i...
Sponsored Stories –    word-of-mouth at scale                                            Sponsored Stories                ...
Sponsored Stories –word-of-mouth at scale Facebook population Friends of fans       Fan base
Social pluginsMake your site social                         Interaction with your brand                        Applications
A fan base    Your            with Like    Page                 adsSponsoredStories                          Publish to   ...
3   More fans and more    stories
Step 1: Build▪   Create an identity    for your brand▪   Start two-way    conversations▪   Use Like ads to    build    you...
Step 2: Engage▪   Publish to your    fans▪   Set up a regular    and frequent    publishing calendar▪   Create social    e...
Step 3: Amplify▪   Leverage your network▪   Like Sponsored    Stories: leverage the    activity on your site▪   Page Post ...
Step 3: Amplifythrough socialplugins
Step 3: Amplify your poststhrough Sponsored Stories
Key takeawaysFacebook is a stories-driven platform  Are you currently social by design?  What does Build, Engage and Ampli...
POUR EN SAVOIR PLUS, CONTACTEZ-NOUSLABEL.ch18, Quai du Seujet           T +41 22 999 67 671201 Genève, Suisse          soc...
LABEL.ch - Facebook Social by design
LABEL.ch - Facebook Social by design
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LABEL.ch - Facebook Social by design

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LABEL.ch - Facebook Social by design

  1. 1. Social By DesignLorry Destainville | Account Manager
  2. 2. What is Social By Design? Insert the 1- 800-Flowers Video Here
  3. 3. Businesses will be better ina more connected world.Facebook connects people andtheir friends to the thingsthey care about.
  4. 4. 1 The evolution of sharingBrowse Searc Discove h r90’s 00’s 10’s
  5. 5. 2x interacti onsJune 2010 Jan 2011
  6. 6. 2 Stories, and being social by design
  7. 7. Social technology for business growthPages to Ads to reach Technology toconnect with their friends make yourpeople business more engaging
  8. 8. Media Relationships Ads Pages Business Platform
  9. 9. Pages Connect Make meaningful, long-lasting connections with enthusiasts of your brand Engage Communicate with fans by sharing photos, videos, updates and offers. Join and continue the conversation with fans by participating in active discussions on your Wall, and fulfill your business objectives Reach Your fans’ interactions with your Page may be noticed by their friends, which can further your reach to capture potential new enthusiasts of your brand
  10. 10. Ads with friends 1.6x 2x lift 4x liftlift in in in brand message purchase recall awarenes intent s
  11. 11. Sponsored Stories – word-of-mouth at scale Sponsored Stories David likes this brand David likes this Your Brand brand LikeSTEP 1: STEP 2: STEP 3:David likes a A story is generated If this brand includedbrand, uses an on David’s friends’ Sponsored Stories inapplication, or News Feeds, which they their Facebook Adschecks in to a may or may not see campaign, David’slocation friends see this story in the right column
  12. 12. Sponsored Stories –word-of-mouth at scale Facebook population Friends of fans Fan base
  13. 13. Social pluginsMake your site social Interaction with your brand Applications
  14. 14. A fan base Your with Like Page adsSponsoredStories Publish to fans Ads with Friends
  15. 15. 3 More fans and more stories
  16. 16. Step 1: Build▪ Create an identity for your brand▪ Start two-way conversations▪ Use Like ads to build your fan base▪ Use Social Plugins to enhance your website
  17. 17. Step 2: Engage▪ Publish to your fans▪ Set up a regular and frequent publishing calendar▪ Create social experiences that are easy to share – images, video, questions, exclusives
  18. 18. Step 3: Amplify▪ Leverage your network▪ Like Sponsored Stories: leverage the activity on your site▪ Page Post Sponsored Stories: leverage the activity on your page; reach and engage better with your audience
  19. 19. Step 3: Amplifythrough socialplugins
  20. 20. Step 3: Amplify your poststhrough Sponsored Stories
  21. 21. Key takeawaysFacebook is a stories-driven platform Are you currently social by design? What does Build, Engage and Amplify look like for your company?Talk to your agency!
  22. 22. POUR EN SAVOIR PLUS, CONTACTEZ-NOUSLABEL.ch18, Quai du Seujet T +41 22 999 67 671201 Genève, Suisse socialmedia@label.chwww.label.ch twitter.com/LABEL_chflickr.com/photos/label_ch facebook.com/see.a.bigger.picture
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