Social technology for business growthPages to Ads to reach Technology toconnect with their friends make yourpeople business more engaging
Media Relationships Ads Pages Business Platform
Pages Connect Make meaningful, long-lasting connections with enthusiasts of your brand Engage Communicate with fans by sharing photos, videos, updates and offers. Join and continue the conversation with fans by participating in active discussions on your Wall, and fulfill your business objectives Reach Your fans’ interactions with your Page may be noticed by their friends, which can further your reach to capture potential new enthusiasts of your brand
Ads with friends 1.6x 2x lift 4x liftlift in in in brand message purchase recall awarenes intent s
Sponsored Stories – word-of-mouth at scale Sponsored Stories David likes this brand David likes this Your Brand brand LikeSTEP 1: STEP 2: STEP 3:David likes a A story is generated If this brand includedbrand, uses an on David’s friends’ Sponsored Stories inapplication, or News Feeds, which they their Facebook Adschecks in to a may or may not see campaign, David’slocation friends see this story in the right column
Sponsored Stories –word-of-mouth at scale Facebook population Friends of fans Fan base
Social pluginsMake your site social Interaction with your brand Applications
A fan base Your with Like Page adsSponsoredStories Publish to fans Ads with Friends
Step 1: Build▪ Create an identity for your brand▪ Start two-way conversations▪ Use Like ads to build your fan base▪ Use Social Plugins to enhance your website
Step 2: Engage▪ Publish to your fans▪ Set up a regular and frequent publishing calendar▪ Create social experiences that are easy to share – images, video, questions, exclusives
Step 3: Amplify▪ Leverage your network▪ Like Sponsored Stories: leverage the activity on your site▪ Page Post Sponsored Stories: leverage the activity on your page; reach and engage better with your audience
Step 3: Amplify your poststhrough Sponsored Stories
Key takeawaysFacebook is a stories-driven platform Are you currently social by design? What does Build, Engage and Amplify look like for your company?Talk to your agency!
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