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LABEL.ch - Facebook for business - EN
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LABEL.ch - Facebook for business - EN

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  • 1. FACEBOOK FOR BUSINESS
  • 2. FACEBOOK IN NUMBERS• 700+ mios members and 700’000 new users per day• 11 hours per month is the time spent on Facebook• 54 likes and 9 comments on average per publication on a fan page• 33 mios is the number of fans record for a brand• 30 mios of contents are shared per day• 38% of shared links on the web take place on Facebook• Nr. 1 of display advertising in the United States with 2.19 billion incomes expected in 2011 2
  • 3. FACEBOOK FOR BUSINESS - DEFINITIONFacebook for business is a new help topic for businesses. It helpsBusiness to use and share Facebook’s marketing tools.A short introducing video is available. 3
  • 4. 4 MAIN SECTIONS• Pages• Ads• Sponsored Stories• Platform 4
  • 5. PAGES 5
  • 6. PAGES - DEFINITIONFacebook pages are dedicated both to private companies, publicorganizations, artists and musical groups. Like profile pages, we havesections for photos, events, notes, links, infos, videos and of course the wallthat is the main interface between you and your fans. 6
  • 7. PAGES - TIPS FOR...• Set up your page• Develop a good strategy• Build a community• Understand the tools of telemetry• Plan your content 7
  • 8. ADS 8
  • 9. ADS - DEFINITIONWith Facebook ads, you can develop your community, create engagingadvertising and customizable messages. The targeting is extremelypowerful as it is possible to use criteria such as interests, education,employment or place of residence. 9
  • 10. ADS - TIPS FOR...• Identifiy your audience• Create a correct profile of your audience• Design your ad• Manage your budget• Monitor your ads stats and reports 10
  • 11. SPONSORISED STORIES 11
  • 12. SPONSORISED STORY - DEFINITIONSponsorised stories can be seen like word of mouth. When one of yourfriends has interacted with your fan page, sponsorised stories appears inyour news feed. 5 opportunities of targeting is available:• Page like story• Page post story• Page post like• Check-in story• Apps used and game player story 12
  • 13. SPONSORISED STORY - TIPS FOR...• Understand the concept• Choose a story type• Manage your budget and targeting criteria• Generate more sponsorised story 13
  • 14. PLATFORM 14
  • 15. PLATFORM - CREATE A SOCIALE EXPERIENCEWith modules and applications, it is possible to socialize your webenvironment. Facebook tips for you platforms are:• Develop your own applications• Integrate facebook social aspect in your website• Use mobile tools• Develop your activities with Facebook paiement credits 15
  • 16. FOR MORE INFORMATION, CONTACT USLABEL.ch www.label.ch18, Quai du Seujet1201 Genève facebook.com/see.a.bigger.pictureSuisse twitter.com/LABEL_chT. +41 22 999 67 67socialmedia@label.ch flickr.com/photos/label_ch 16

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