Brands are a big part of modern society, the brand can sell and item just from a name such as Nike or Apple. Instantly we have expectations of there products. The audience knows in exactly what brands they like and don’t. companies must aim the brand at the target audience to achieve success.
The main focus of our brand identity is our masks, the are iconic and very recognisable. many other bands such as Kiss and Slipknot are well know for there masks either because they are so iconic or terrifying, Slipknot used there masks to express there heavy metal music. our mask have all been designed differently to show a the different types of personality using artistic ways to show this. many bands from pop to metal do this in many ways either each band member having there own colour, nickname or fashion style. and we have done ours through masks. The masks
For our music video we linked in a lot of themes with our ancillary's, we wanted this album to have a constant feel and theme. In the video we see writing “All I want is her” we also used the same writing on our digi pak. We wanted to create a constant theme so repeating important information too the album too the audience the images and lyrics become well know to that band.
There are large pictures on the digi pak of the band members, we did this to give the audience a clear view of the band and masks
Our masks, as you can see each band member has there own personality because of there masks. Because we used colours such as black and white they really stand out against our black clothing.
This is apart of our digi pak we used our logo the flur de leas and all the band members masks to make the masks more recognisable to audience. we also used the design of the masks on the the magazine advert ancillary.
Our logo is a flur de leas , we tool this classic design and changed it. We used blood and barb wire to show the danger and pain of the band a very common theme with heavy metal. We made the flur de leas look like it had been spray painted on, another common theme is new and old, it shows that the band has both classic rock aspects but is new young and fresh.
Colours are very important to achieve a good brand identity, we have used dark colours such as black and brown to give a grunge feel, from our research it’s a typical convention for a rock band to uses dark colours. We also discovered that many bands use a bright colour to contrast with the dark colours.
As you can see the colours are very dark and grungy, the colours are very typical
We used black and white, because from our research black and white are very common colours that work well together, this is the album advertisement, we want to clear show the band member but give them a mysterious look .
We used large bold font, to make it clear for the audience to read the name, album and date. We also added our masks above we did this to keep the audience familiar with the masks
Mise en scene is a huge part of how you get your brand identity across, we used our music video to show the style of band the rumour has it are. We see here the beginning of the video, we used a white background because it worked well with the black amp and the black glove in the video. The main focus is the amp and is clearly seen because of the contrast of colours.
We choose a old power station to shoot the video, we want to carry on the theme of old and new, the art work in the power station was amazing and added to the bands grungy, underground feel. The graffiti is one of the main themes to our band and have been consistent to show the audience a young artistic theme
As you can see from the arrows we constantly show dirty rooms and graffiti, we chose our locations to film carefully, we wanted to show the audience this theme of graffiti and underground rock as clearly as possible
Once again we see the band member is wearing the own mask, that Is different to the others. They are dressed in black following the typical conventions of rock music
Here we have the first shot of the bands, and very similar to our last shot, we used this establishing shot to show all the band members and give the tone of the video and band in the first shot.
We chose this room because of it art work, all the band members have there own room we used that to represent there nightmares they had during the narrative, we used this shot last because we wanted the audience to get a long look at the theme of the band. We particularly liked the graffiti “Fresh new blood” we felt it added to the video and showed the band members as victim of this haunting place.
Cinematography We wanted to give a scary feel to the music video, it is very common for rock bands to be shown as scary and evil such as Slipknot, Slayer, marylin Manson. We felt a shot were all the band members are looking right at the camera would give a feel of scariness
We used red lighting because is portrays violence, anger and hate, in our research we found many similar bands of this genre also use red lighting too, we felt it lives up to the expectations of the audience.
I believed we have an extremely strong brand identity, from our ancillary's we have kept a constant theme through out clear displaying the album and bands name throughout. The band now has a unique theme for a rock band by mixing typical conventions with new ideas