My Blue Pie

MyBluePie
A Fuse® demo app

The scenario:
BLUEPIE’s long term objective – become largest premium pie retailer/distributor in the country
Regional success in the northeast – national expansion of retail outlets
Data to analyze retail metrics/key performance indicators
Identify different levels of brand loyalty
Customer engagement/loyalty program
Centralized data management
Marketing objectives: Customer loyalty program & gathering new customer data

BLUEPIE: Distribution
Pie Café (retail outlets)
Franchised and corporate owned
The BLUEPIE experience – enjoy pie & hang out Wi-Fi, music, cappuccino etc…
Also offers other dessert products & beverages
3rd party distributors
Grocery stores
Bakery chains
Restaurants chains
www.bluepie.us
Ships anywhere in the US and Canada
Place orders online, gift shop, send a pie, customized pie orders etc…

My BluePie: marketing application
Self efficient, data centric direct marketing communications application – powered by Fuse
Build customer loyalty/relationships through personalized communication (web and print)
Continuous customer engagement
Single application
Captures, tracks, updates and reports data
Automates & personalizes multichannel communications
Email, direct mail, PURLs & data collection sites
Trigger based events (actions based on actions)
Workflow automation
Same record layout for existing and new data

Channeling customer data
2
customers
1
Pie Café
distributors
Bluepie.us
5
3
CRM
4
Personalized Comm.
Data comes from customers
Data is collected thru each distribution channel
All data is funneled into Fuse
4) Combined w/creative, Fuse generates personalized collateral
5) Personalized collateral is sent to customers via various web and print channels
creative

Collecting customer data: examples
3rd party distribution
Pie cafés
Coupon code:
BP12345
BluePie online

Cross media/multi-channel strategy:
3
1
4
2
CRM
PURL:
Customer portal
(mybluepie.com)
All collected data is funneled into Fuse
A pURL is automatically generated for each customer
Triggers email/post card invitation to pURL
Based on customer interaction with pURL (My BluePie, Fuse is triggered to generate personalized collateral to communicate with customer (e.g. coupons, emails, catalogs etc…).

MyBluePie

MyBluePie: data collection
Data collected will trigger Fuse to generate pURL w/personalized content
Variable content is based on basic, geographical and purchase history data.
Once all data is collected and submitted, a personalized email will be triggered and sent to customer for confirmation

MyBluePie: personalized content
Fuse generates a personalized portal (pURL)
Content (text and image) are variable – based on data collected
Based on customer’s product preference, the newest item in each category is recommended.
Latest pie
Latest non pie item
Customer can update personal data and Fuse will re-generate personalized content in real time

MyBluePie: geo-tagging
Based on the address entered by the customer, Fuse is able to automatically locate the nearest BluePie café locations
Fuse will have already published the nearest location before the customer has to actively search
Fuse’s geo-tagging function can be driven by IP address, standardized physical address, or Zip Code

MyBluePie: social/viral functions
“join me for pie” is designed to be a viral mechanism
Friends can invite each other meet up for pie
Customers create and send a personalized email invitation
When the friend’s data (not in database) is entered, it triggers a new pURL to be created
Fuse generates a personalized list of invites and invitations received

MyBluePie: web-to-print automation
“pies for…” is a web to print automation portal
BluePie recommends specialty pies for different occasions
Customers can choose the pies they are interested and create a personalized pie catalog
Based on the customer’s preference, Fuse instantaneously generates a print file of the personalized pie catalog

MyBluePie: data-driven recommendations
This is data-driven product recommendation mechanism
Customers may know what they are craving for, but don’t know what to order
Based on the customer’s taste preference, the newest pie (matching the preferences) are recommended
Customer may update their preference and Fuse will instantaneously make new recommendations

Data Management/Reporting:
Fuse automatically captures all response actions
Clicks, orders placed, emails opened etc…
Options to customize reporting
Customized tracking needs
Track data selectively
Separate data with different list

Data Management/Reporting:
Real time data optimization– constant updates
Trigger based actions
One data set for all
communication channels
auto-generation of record when new data is captured
Optional CRM /POS integration
Push & pull data from existing CRM or POS system

Values & benefits:
Self efficient multichannel application
Data-driven and automated
Personalized communications thru. web/print channels
Tracks, optimizes and reports data
Optimized customer data
KPI enhancement
Low cost – high ROI
Customer loyalty- engagement at a personal level
Viral – ongoing referral program(s)
Reduced collateral costs (web & print)

Connect:
Contact:
(408) 457 9300
Email: info@l2soft.com
Website: www.l2soft.com
2890 Zanker Rd. Suite 209
San Jose, CA 95134
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My Blue Pie

by L2, Inc. on Oct 19, 2009

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