In what ways does your media product use, develop and challenge forms and conventions of real media products?
Research in comparison with my music video <ul><li>Marc Webb research: </li></ul>When looking at my chosen music video director choice and the way he made his videos effected, I considered the themes and motifs, then seeing how I could incorporate a similar approach in my video to create the desired effect. I especially like how Marc Webb uses landscapes and big open spaces and decided to integrate this into my own music video.
Other media products and inspiration: The main reason for me wanting to produce a stop-motion video, other than to challenge myself, was because of already being a fan of the work Angela and Ithyle. My favourite being the video for Lost Things (Sleepwaking by A Fine Frenzy). Stop motion animation is becoming more and more popular in the media today, now being used in adverts for Amazon Kindle and eBay. I wanted to make something which is quite new to audiences and will hopefully progress and develop in the future. Stop motion is also likely to intrigue the audience because they may not realise, at first, the video is made wholly from photographs and the scenes which seem impossible (photographs up the body, scarf putting on itself) will interest them, making them want to carry on watching.
Andrew Goodwin’s music video criteria <ul><li>A link between the music and the visuals: In the instrumental sections of the track, I tried to match the movements (footsteps, buttons doing up, turning around) as closely as possible. This is shown especially in this section of the video. </li></ul><ul><li>Particular genres have their own style and </li></ul><ul><li>iconography: I think to some degree there is a style to this type of music (classified as folk/indie) in the way it’s set in a rural location and tends to only feature countryside activities. </li></ul><ul><li>Demand on behalf of the record company for </li></ul><ul><li>lots of close-ups of the artist: there are many close ups of the artist and these are shown throughout so the audience becomes familiar with who they are. </li></ul><ul><li>A link between the lyrics and the visuals: not directly, but the visuals express the emotions of the artists and the lyrics through the sombre expression </li></ul><ul><li>The artist may develop there own star iconography: although only one video has been made it’s difficult to determine whether the artist has developed the own recognisable look, but to achieve this a carried out the same style and location on all three media products; video, digipak and advert. </li></ul>However, I didn’t include intertextual references, this was on purpose so that the video didn’t portray any clues as to where the artist/actor was and what year it was. To add to the feeling of being confused throughout the video.
Lack of included advanced technology: <ul><li>To match the rural theme of the artist and genre </li></ul><ul><li>To create a timeless effect- so the audiences are really aware of when the video was shot and the photographs were taken, to add to the artists lyrics and sense of loneliness </li></ul><ul><li>This challenges forms and conventions of existing media products in some aspects because music videos now usually include as many new and up to date, high tech effects to show how technology is advancing. I decided not to because I think it would ruin the style of video and track. </li></ul><ul><li>Also because during the scenes which perform camera tricks (photos up body, scarf moving onto artist etc.) it would seem a lot less realistic and blamed on after effects. </li></ul><ul><li>Rejection of TV studio </li></ul>
Also challenges forms and conventions of real media products in the way the artist doesn’t lip sync to the song... I did this because I wanted to portray the artist as sombre and almost morbid so that the visuals correlated with the lyrics of the song. This isn’t usually the case in many popular music videos. According to MTV, this weeks top music videos are ‘Don’t hold your breathe’ by Nicole Scherzinger, ‘Just can’t get enough’ by Black Eyed Peas and ‘Someone like you’ by Adele; all of which include lip syncing as their main feature. I wanted my music video to be more meaningful, analytical and symbolic so that the audience is intrigued to watch more.