Yellow journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension "Yellow journalism" is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.
use of faked interviews, misleading headlines, pseudo-science, and a parade of false learning from so-called experts
emphasis on full-color Sunday supplements, usually with comic strips (which is now normal in the U.S.)
dramatic sympathy with the "underdog" against the system.
New York Journal (William Hearst) VS New York World (Joseph Pullitzer)
Joseph Pulitzer, April 10, 1847 – October 29, 1911, was a Hungarian-American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s. In the 1890s the fierce competition between his World and William Randolph Hearst's New York Journal introduced yellow journalism and opened the way to mass circulation newspapers that depended on advertising revenue and appealed to the reader with multiple forms of news, entertainment and advertising.
William Randolph Hearst ( April 29, 1863 – August 14, 1951) was an American business magnate and leading newspaper publisher. He acquired The New York Journal and engaged in a bitter circulation war with Joseph Pulitzer's New York World which led to the creation of yellow journalism — sensationalized stories of dubious veracity.
This war was the first conflict in which military action was precipitated by media involvement. The war grew out of U.S. interest in a fight for revolution between the Spanish military and their Cuban colony. American newspapers fanned the flames of interest in the war by fabricating atrocities which justified intervention in a number of Spanish colonies worldwide.
William Randolph Hearst, the owner of The New York Journal was involved in a circulation war with Joseph Pulitzer of the New York World and saw the conflict as a way to sell papers. All the ways were good to sell, the most famous example of a claim is the story of Frederic Remington who telegrammed Hearst to tell him that was quiet in Cuba and "There will be no war." Hearst responded "Please remain. You furnish the pictures and I'll furnish the war."
The yellow journalism is an opinion masquerading asan objective truth. It's a genre that includes the sensationalism, distorted stories, and misleading images which aim is only to increase the benefits of newspapers. Medias who use this show more and more dependence on anonymous sources and insinuations. So it is better to be based on facts and think by yourself than believe rumors and unfounded saying.
Sources “ La théorie du complot , une histoire de l'amérique” a book from Daniel Vernet older editor manager of “ Le monde”. http://www.wikipedia.org/ : biographies http://www.uoguelph.ca/~mleach/spanish.html http://yellowpressvsmodernnewsmedia.blogspot.com/