Become a Key Person of Influence with Social Media

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Here's my slides from a speaking gig where I presented on becoming a key person of influence with social media.

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  • Social media is just the vehicle; it’s the human behaviour driving its success. That’s would be like calling me an electrician because I turn light switches on a dozen times a day!
  • Become a Key Person of Influence with Social Media

    1. 3. Microphone Seminars Coming to a Town Near You! <ul><li>Come learn the ‘POWER’ of the microphone </li></ul><ul><li>You too can make 30 pounds, in 30 days or less using a microphone </li></ul><ul><li>Microphone Wealth Creation Master-Class </li></ul><ul><li>101 ways to use a microphone </li></ul>
    2. 6. Z ero M oment O f T ruth
    3. 7. Small is Business BIG
    4. 8. Michelle Phan Makeup Artist 500,000,000 views 830,000 fans 247,000 followers
    5. 9. Goyte 42,000,000 views Walk Off The Earth 24,000,000 views
    6. 10. Phillip De Franco TV Commenting on Daily News 782,000,000 views 400,000 fans 560,000 circles
    7. 12. Customers are Now Your Marketers…. Empower Them!
    8. 14. B2C, tribe engagement Be your own PR star You’re in charge Listening & research B2B, joint ventures
    9. 17. My Top 5 Take-Away Tips <ul><li>Repetition creates your reputation!! Take your pitch & message & ensure it’s replicated across all your social media profiles & collateral. </li></ul>
    10. 18. My Top 5 Take-Away Tips <ul><li>Content + Community = The New Currency!! Take your e-books, whitepapers, articles, blogs, videos & syndicate them across the web. </li></ul>
    11. 19. My Top 5 Take-Away Tips <ul><li>Don’ t write cheques with social media that your business can ’ t cash!! </li></ul><ul><li>In other words don’t generate leads from social media without a strategy for converting them into sales. Social media should form part of your product funnel. </li></ul>
    12. 20. My Top 5 Take-Away Tips <ul><li>Secure your online real estate !! Make sure you have secured your personal name, your business name & if you have kids, their names too on the web. </li></ul>
    13. 21. My Top 5 Take-Away Tips <ul><li>Look left, look right, look left again !! Who services your target market before, during & after you? Establish relationships with them on social media & look for joint venture opportunities. </li></ul>
    14. 22. Social Media ROI Database & Leads Higher sales conversion Average spend & price increases (think ZMOT) Extended life of customer Business value & goodwill increases Waste reduction via customer research & feedback
    15. 23. Which Outcome Do You Want? Learning to Sing is the Key!
    16. 24. www.thewebceleb.tv The Web Celeb TV The Web Celeb

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