Flip The Traditional Marketing Funnel On Its Side
HOW Does This Work?
• Start with a Blog
HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan P...
HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan P...
HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan P...
Why Does This Work?
• Google loves social networks
• Google also loves Chamber sites
• Social networks want your posts
• C...
Press Releases as Blogs
 Effective Headlines
 The First Paragraph
 The Middle Paragraphs
 —End—
 Boilerplate
In 5 se...
SOCIAL NETWORKING CONCERNS
Should we be friends?
What do you do with friend requests?
TAKE ACTION NOW
• Survey your members!
• Start a Blog
• Link your blog to your site
• Create a profile and Group on Linked...
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
WACE Membership & Social Media presentation
Upcoming SlideShare
Loading in...5
×

WACE Membership & Social Media presentation

534

Published on

From the Western Association of Chamber Executives Webinar November 15, 2010.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
534
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WACE Membership & Social Media presentation

  1. 1. Flip The Traditional Marketing Funnel On Its Side
  2. 2. HOW Does This Work? • Start with a Blog
  3. 3. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page
  4. 4. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page, and • Twitter
  5. 5. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page, and • Twitter • Create a YouTube channel so you can embed videos in your blog and web site
  6. 6. Why Does This Work? • Google loves social networks • Google also loves Chamber sites • Social networks want your posts • Chambers have members who have posts • Your members can “tag along” and get found on search engines by participating with you
  7. 7. Press Releases as Blogs  Effective Headlines  The First Paragraph  The Middle Paragraphs  —End—  Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
  8. 8. SOCIAL NETWORKING CONCERNS Should we be friends? What do you do with friend requests?
  9. 9. TAKE ACTION NOW • Survey your members! • Start a Blog • Link your blog to your site • Create a profile and Group on LinkedIn • Feed your Blog into the News feature on your LinkedIn Group • Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed • Use Ping.fm to post on multiple sites
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×