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WACE Membership & Social Media presentation

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From the Western Association of Chamber Executives Webinar November 15, 2010.

From the Western Association of Chamber Executives Webinar November 15, 2010.

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  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed
  • Fast Chamber - FastChamber.com February 5, 2009 Keeping Your Membership Organization Up To Speed

Transcript

  • 1. Flip The Traditional Marketing Funnel On Its Side
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. HOW Does This Work?
    • Start with a Blog
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. HOW Does This Work?
    • Start with a Blog or Ning Network
    • Now use Twitterfeed to plug your blog into your
      • Facebook Fan Page
  • 16.  
  • 17. HOW Does This Work?
    • Start with a Blog or Ning Network
    • Now use Twitterfeed to plug your blog into your
      • Facebook Fan Page, and
      • Twitter
  • 18.  
  • 19. HOW Does This Work?
    • Start with a Blog or Ning Network
    • Now use Twitterfeed to plug your blog into your
      • Facebook Fan Page, and
      • Twitter
    • Create a YouTube channel so you can embed videos in your blog and web site
  • 20. Why Does This Work?
    • Google loves social networks
    • Google also loves Chamber sites
    • Social networks want your posts
    • Chambers have members who have posts
    • Your members can “tag along” and get found on search engines by participating with you
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Press Releases as Blogs
    • Effective Headlines
    • The First Paragraph
    • The Middle Paragraphs
    • —End—
    • Boilerplate
      • In 5 sentences or less, Who are you?
      • Contains complete contact information
      • Should be consistent; inconsistent = unprofessional
  • 28. SOCIAL NETWORKING CONCERNS
    • Should we be friends?
    • What do you do with friend requests?
  • 29. TAKE ACTION NOW
    • Survey your members!
    • Start a Blog
    • Link your blog to your site
    • Create a profile and Group on LinkedIn
    • Feed your Blog into the News feature on your LinkedIn Group
    • Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed
    • Use Ping.fm to post on multiple sites