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Turning Social Media into Business Media
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Turning Social Media into Business Media

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  • 1. Turn Social MediaInto Business Media
    Flip The Traditional Marketing Funnel On Its Side
  • 2. WHAT’S THE BIG DEAL?
    Too much technology
    Not enough technology
    Too many friend requests
    Can’t keep up with customers
    Trying to stay ahead of customers
  • 3. AGENDA
    • Web 2.0: What’s Your Status?
    • 4. Social Media: Should We Be Friends?
    • 5. Using Social Media to Sell & Re-sell
    • 6. Your ideas? Time to Interact
  • WEB 2.0 TECHNOLOGY
    Social networks build online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
    Web 2.0 uses Really Simple Syndication (RSS)
    • Podcasts –iTunes, Audible, AudioAcrobat
    • 7. Blogs – Blogger, WordPress, Type Pad
    • 8. Social Networks – LinkedIn, FaceBook, YouTube
  • SOCIAL MEDIA CONCERNS
    What are they?
    If you haven't moved yet, what's keeping you away?
  • 9. THREATS TO YOUR RELEVANCE
    The Chamber
    That WOULDN’T
  • 10. STATUS UPDATES
    What’s your status?
  • 11. SOCIAL NETWORKING CONCERNS
    Should we be friends?
    What do you do with friend requests?
  • 12. TOP SOCIAL NETWORKS
    • LinkedIn – BUSINESS POWER LUNCH
    • 13. Facebook – FAMILY DINING
    • 14. Twitter – FAST FOOD
  • LINKEDIN – FOR PROFESSIONALS
    • Started as online resume service
    • 15. Groups allow causes and associations to gather followers
    • 16. “Answers” allow users to participate in a professional referral community
    • 17. Ancillary applications are limited – no fluff!
    • 18. Professional visibility without “exposure”
  • 19. LINKEDIN TIPS
    • Be easy to find through keywords
    • 20. Answer questions
    • 21. Ask for recommendations
    • 22. Recommend others
    • 23. Update your status
    • 24. Search for past and new connections
    • 25. Discover new out-sourcing partners
  • FACEBOOK – THE NEW LEADER
    • Started as invitation-only network for college students
    • 26. Second only to Google in traffic
    • 27. Gives users complete control over privacy
    • 28. Integrates many different technologies into one space: videos, photos, links, games and more
  • 29. FACEBOOK TIPS
    • Turn OFF the features you're not comfortable with: Fan postings, links, photos, videos, etc.
    • 30. Keep it more professional than personal
    • 31. Add the RSS feed from your blog
    • 32. Tell your story (use keywords)
    • 33. Create a fan-base – you've got them!
  • TWITTER
    • Something between blogging and text or instant messaging
    • 34. 140 characters or less – Think headlines!
    • 35. Commonly called micro-blogging
    • 36. Twitterfeed lets you relay other RSS into your Twitter account
    • 37. TwitterLocal follows geographic Twits
    • 38. Search and filter with TweetDeck
  • 39. How and Why Does This Work?
    Flip The Traditional Marketing Funnel On Its Side
  • 40. Why Does This Work?
    • Google loves social networks
    • 41. Google also loves Chamber sites
    • 42. Social networks want your posts
    • 43. Chambers have members who have posts
    • 44. Your members can “tag along” and get found on search engines by participating with you
  • 45. HOW Does This Work?
    • Start with a Blog
  • 46.
  • 47.
  • 48. HOW Does This Work?
    • Start with a Blog
    • 49. Now add a LinkedIn Group and feed your blog into the NEWS tab
  • 50. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 51. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 52. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
  • 53. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 54. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 55. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
    • 56. Create a YouTube channel so you can embed videos in your blog and web site
  • 57. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 58. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 59. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
    • 60. Create a YouTube channel so you can embed videos in your blog and web site
    • 61. Send your RSS to TwitterFeed
  • 62. Blogs & Press Releases
    Flip The Traditional Marketing Funnel On Its Side
  • 63. Writing News Releases
    Effective Headlines
    The First Paragraph
    The Middle Paragraphs
    —End—
    Boilerplate
  • 64. Writing Effective Headlines
      Use the active voice: Logical sentence structure, active voice and strong present-tense verbs 
        A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  • 65. The First Paragraph
    Must contain the FIVE W’s: Who, what, where, when, why
    Must contain NEWS
    Make it interesting
  • 66. The Middle Paragraphs
    Should be in order of importance
    Can include statistics and/or quotes
    Should answer the question of “How” the first paragraph came to be
    Should serve as the basis of future posts
  • 67. Boilerplate
    In 5 sentences or less, Who are you?
    Contains complete contact information
    Should be consistent; inconsistent = unprofessional
  • 68. Video Tips
    Videos should be relevant to your business or customer base
    Upload videos to your YouTube profile
    Embed your YouTube videos to your web site, blog, Ning site, etc.
  • 69. Status Update Tips
    Keep it business focused more than personal
    Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
  • 70. And Don’t Forget…
    Photos
    Customizing Your Profile
    Groups
    Discussion Forum
    Connections
    Tagging
    Applications
  • 71. Put It All Together
    Flip The Traditional Marketing Funnel On Its Side
  • 72.
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  • 77.
  • 78.
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  • 80.
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  • 83.
  • 84.
  • 85.
  • 86. TAKE ACTION NOW
    • Survey your members!
    • 87. Start a Blog
    • 88. Link your blog to your site
    • 89. Create a profile and Group on LinkedIn
    • 90. Feed your Blog into the News feature on your LinkedIn Group
    • 91. Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed
    • 92. Use Ping.fm to post on multiple sites