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Turning Social Media into Business Media
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Turning Social Media into Business Media

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    Turning Social Media into Business Media Turning Social Media into Business Media Presentation Transcript

    • Turn Social MediaInto Business Media
      Flip The Traditional Marketing Funnel On Its Side
    • WHAT’S THE BIG DEAL?
      Too much technology
      Not enough technology
      Too many friend requests
      Can’t keep up with customers
      Trying to stay ahead of customers
    • AGENDA
      • Web 2.0: What’s Your Status?
      • Social Media: Should We Be Friends?
      • Using Social Media to Sell & Re-sell
      • Your ideas? Time to Interact
    • WEB 2.0 TECHNOLOGY
      Social networks build online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
      Web 2.0 uses Really Simple Syndication (RSS)
      • Podcasts –iTunes, Audible, AudioAcrobat
      • Blogs – Blogger, WordPress, Type Pad
      • Social Networks – LinkedIn, FaceBook, YouTube
    • SOCIAL MEDIA CONCERNS
      What are they?
      If you haven't moved yet, what's keeping you away?
    • THREATS TO YOUR RELEVANCE
      The Chamber
      That WOULDN’T
    • STATUS UPDATES
      What’s your status?
    • SOCIAL NETWORKING CONCERNS
      Should we be friends?
      What do you do with friend requests?
    • TOP SOCIAL NETWORKS
      • LinkedIn – BUSINESS POWER LUNCH
      • Facebook – FAMILY DINING
      • Twitter – FAST FOOD
    • LINKEDIN – FOR PROFESSIONALS
      • Started as online resume service
      • Groups allow causes and associations to gather followers
      • “Answers” allow users to participate in a professional referral community
      • Ancillary applications are limited – no fluff!
      • Professional visibility without “exposure”
    • LINKEDIN TIPS
      • Be easy to find through keywords
      • Answer questions
      • Ask for recommendations
      • Recommend others
      • Update your status
      • Search for past and new connections
      • Discover new out-sourcing partners
    • FACEBOOK – THE NEW LEADER
      • Started as invitation-only network for college students
      • Second only to Google in traffic
      • Gives users complete control over privacy
      • Integrates many different technologies into one space: videos, photos, links, games and more
    • FACEBOOK TIPS
      • Turn OFF the features you're not comfortable with: Fan postings, links, photos, videos, etc.
      • Keep it more professional than personal
      • Add the RSS feed from your blog
      • Tell your story (use keywords)
      • Create a fan-base – you've got them!
    • TWITTER
      • Something between blogging and text or instant messaging
      • 140 characters or less – Think headlines!
      • Commonly called micro-blogging
      • Twitterfeed lets you relay other RSS into your Twitter account
      • TwitterLocal follows geographic Twits
      • Search and filter with TweetDeck
    • How and Why Does This Work?
      Flip The Traditional Marketing Funnel On Its Side
    • Why Does This Work?
      • Google loves social networks
      • Google also loves Chamber sites
      • Social networks want your posts
      • Chambers have members who have posts
      • Your members can “tag along” and get found on search engines by participating with you
    • HOW Does This Work?
      • Start with a Blog
    • HOW Does This Work?
      • Start with a Blog
      • Now add a LinkedIn Group and feed your blog into the NEWS tab
    • HOW Does This Work?
      • Start with a Blog or Ning Network
      • Now add a LinkedIn Group and feed your blog into the NEWS tab
      • Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
    • HOW Does This Work?
      • Start with a Blog or Ning Network
      • Now add a LinkedIn Group and feed your blog into the NEWS tab
      • Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
      • Create a YouTube channel so you can embed videos in your blog and web site
    • HOW Does This Work?
      • Start with a Blog or Ning Network
      • Now add a LinkedIn Group and feed your blog into the NEWS tab
      • Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
      • Create a YouTube channel so you can embed videos in your blog and web site
      • Send your RSS to TwitterFeed
    • Blogs & Press Releases
      Flip The Traditional Marketing Funnel On Its Side
    • Writing News Releases
      Effective Headlines
      The First Paragraph
      The Middle Paragraphs
      —End—
      Boilerplate
    • Writing Effective Headlines
        Use the active voice: Logical sentence structure, active voice and strong present-tense verbs 
          A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
    • The First Paragraph
      Must contain the FIVE W’s: Who, what, where, when, why
      Must contain NEWS
      Make it interesting
    • The Middle Paragraphs
      Should be in order of importance
      Can include statistics and/or quotes
      Should answer the question of “How” the first paragraph came to be
      Should serve as the basis of future posts
    • Boilerplate
      In 5 sentences or less, Who are you?
      Contains complete contact information
      Should be consistent; inconsistent = unprofessional
    • Video Tips
      Videos should be relevant to your business or customer base
      Upload videos to your YouTube profile
      Embed your YouTube videos to your web site, blog, Ning site, etc.
    • Status Update Tips
      Keep it business focused more than personal
      Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
    • And Don’t Forget…
      Photos
      Customizing Your Profile
      Groups
      Discussion Forum
      Connections
      Tagging
      Applications
    • Put It All Together
      Flip The Traditional Marketing Funnel On Its Side
    • TAKE ACTION NOW
      • Survey your members!
      • Start a Blog
      • Link your blog to your site
      • Create a profile and Group on LinkedIn
      • Feed your Blog into the News feature on your LinkedIn Group
      • Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed
      • Use Ping.fm to post on multiple sites