Turn Social MediaInto Business Media<br />Flip The Traditional Marketing Funnel On Its Side<br />
WHAT’S THE BIG DEAL?<br />Too much technology<br />Not enough technology<br />Too many friend requests<br />Can’t keep up ...
AGENDA<br /><ul><li>Web 2.0: What’s Your Status?
Social Media: Should We Be Friends?
Using Social Media to Sell & Re-sell
Your ideas? Time to Interact</li></li></ul><li>WEB 2.0 TECHNOLOGY<br />Social networks build online communities of people ...
Blogs – Blogger, WordPress, Type Pad
Social Networks – LinkedIn, FaceBook, YouTube</li></li></ul><li>SOCIAL MEDIA CONCERNS<br />What are they?<br />If you have...
THREATS TO YOUR RELEVANCE<br />The Chamber<br />That WOULDN’T<br />
STATUS UPDATES<br />What’s your status?<br />
SOCIAL NETWORKING CONCERNS<br />Should we be friends?<br />What do you do with friend requests?<br />
TOP SOCIAL NETWORKS<br /><ul><li>LinkedIn – BUSINESS POWER LUNCH
Facebook – FAMILY DINING
Twitter – FAST FOOD</li></li></ul><li>LINKEDIN – FOR PROFESSIONALS<br /><ul><li>Started as online resume service
Groups allow causes and associations to gather followers
“Answers” allow users to participate in a professional referral community
Ancillary applications are limited – no fluff!
Professional visibility without “exposure”</li></li></ul><li>
LINKEDIN TIPS<br /><ul><li>Be easy to find through keywords
Answer questions
Ask for recommendations
Recommend others
Update your status
Search for past and new connections
Discover new out-sourcing partners</li></li></ul><li>FACEBOOK – THE NEW LEADER<br /><ul><li>Started as invitation-only net...
Second only to Google in traffic
Gives users complete control over privacy
Integrates many different technologies into one space: videos, photos, links, games and more</li></li></ul><li>
FACEBOOK TIPS<br /><ul><li>Turn OFF the features you're not comfortable with: Fan postings, links, photos, videos, etc.
Keep it more professional than personal
Add the RSS feed from your blog
Tell your story (use keywords)
Create a fan-base – you've got them!</li></li></ul><li>TWITTER<br /><ul><li>Something between blogging and text or instant...
140 characters or less – Think headlines!
Commonly called micro-blogging
Twitterfeed lets you relay other RSS into your Twitter account
TwitterLocal follows geographic Twits
Search and filter with TweetDeck</li></li></ul><li>
How and Why Does This Work?<br />Flip The Traditional Marketing Funnel On Its Side<br />
Why Does This Work?<br /><ul><li>Google loves social networks
Google also loves Chamber sites
Social networks want your posts
Chambers have members who have posts
Your members can “tag along” and get found on search engines by participating with you</li></li></ul><li>
HOW Does This Work?<br /><ul><li>Start with a Blog</li></li></ul><li>
HOW Does This Work?<br /><ul><li>Start with a Blog
Now add a LinkedIn Group and feed your blog into the NEWS tab</li></li></ul><li>
HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
Now add a LinkedIn Group and feed your blog into the NEWS tab
Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab</li></li></ul><li>
HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
Now add a LinkedIn Group and feed your blog into the NEWS tab
Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
Create a YouTube channel so you can embed videos in your blog and web site</li></li></ul><li>
HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
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Turning Social Media into Business Media

  1. 1. Turn Social MediaInto Business Media<br />Flip The Traditional Marketing Funnel On Its Side<br />
  2. 2. WHAT’S THE BIG DEAL?<br />Too much technology<br />Not enough technology<br />Too many friend requests<br />Can’t keep up with customers<br />Trying to stay ahead of customers<br />
  3. 3. AGENDA<br /><ul><li>Web 2.0: What’s Your Status?
  4. 4. Social Media: Should We Be Friends?
  5. 5. Using Social Media to Sell & Re-sell
  6. 6. Your ideas? Time to Interact</li></li></ul><li>WEB 2.0 TECHNOLOGY<br />Social networks build online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.<br />Web 2.0 uses Really Simple Syndication (RSS)<br /><ul><li>Podcasts –iTunes, Audible, AudioAcrobat
  7. 7. Blogs – Blogger, WordPress, Type Pad
  8. 8. Social Networks – LinkedIn, FaceBook, YouTube</li></li></ul><li>SOCIAL MEDIA CONCERNS<br />What are they?<br />If you haven't moved yet, what's keeping you away?<br />
  9. 9. THREATS TO YOUR RELEVANCE<br />The Chamber<br />That WOULDN’T<br />
  10. 10. STATUS UPDATES<br />What’s your status?<br />
  11. 11. SOCIAL NETWORKING CONCERNS<br />Should we be friends?<br />What do you do with friend requests?<br />
  12. 12. TOP SOCIAL NETWORKS<br /><ul><li>LinkedIn – BUSINESS POWER LUNCH
  13. 13. Facebook – FAMILY DINING
  14. 14. Twitter – FAST FOOD</li></li></ul><li>LINKEDIN – FOR PROFESSIONALS<br /><ul><li>Started as online resume service
  15. 15. Groups allow causes and associations to gather followers
  16. 16. “Answers” allow users to participate in a professional referral community
  17. 17. Ancillary applications are limited – no fluff!
  18. 18. Professional visibility without “exposure”</li></li></ul><li>
  19. 19. LINKEDIN TIPS<br /><ul><li>Be easy to find through keywords
  20. 20. Answer questions
  21. 21. Ask for recommendations
  22. 22. Recommend others
  23. 23. Update your status
  24. 24. Search for past and new connections
  25. 25. Discover new out-sourcing partners</li></li></ul><li>FACEBOOK – THE NEW LEADER<br /><ul><li>Started as invitation-only network for college students
  26. 26. Second only to Google in traffic
  27. 27. Gives users complete control over privacy
  28. 28. Integrates many different technologies into one space: videos, photos, links, games and more</li></li></ul><li>
  29. 29. FACEBOOK TIPS<br /><ul><li>Turn OFF the features you're not comfortable with: Fan postings, links, photos, videos, etc.
  30. 30. Keep it more professional than personal
  31. 31. Add the RSS feed from your blog
  32. 32. Tell your story (use keywords)
  33. 33. Create a fan-base – you've got them!</li></li></ul><li>TWITTER<br /><ul><li>Something between blogging and text or instant messaging
  34. 34. 140 characters or less – Think headlines!
  35. 35. Commonly called micro-blogging
  36. 36. Twitterfeed lets you relay other RSS into your Twitter account
  37. 37. TwitterLocal follows geographic Twits
  38. 38. Search and filter with TweetDeck</li></li></ul><li>
  39. 39. How and Why Does This Work?<br />Flip The Traditional Marketing Funnel On Its Side<br />
  40. 40. Why Does This Work?<br /><ul><li>Google loves social networks
  41. 41. Google also loves Chamber sites
  42. 42. Social networks want your posts
  43. 43. Chambers have members who have posts
  44. 44. Your members can “tag along” and get found on search engines by participating with you</li></li></ul><li>
  45. 45. HOW Does This Work?<br /><ul><li>Start with a Blog</li></li></ul><li>
  46. 46.
  47. 47.
  48. 48. HOW Does This Work?<br /><ul><li>Start with a Blog
  49. 49. Now add a LinkedIn Group and feed your blog into the NEWS tab</li></li></ul><li>
  50. 50. HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
  51. 51. Now add a LinkedIn Group and feed your blog into the NEWS tab
  52. 52. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab</li></li></ul><li>
  53. 53. HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
  54. 54. Now add a LinkedIn Group and feed your blog into the NEWS tab
  55. 55. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
  56. 56. Create a YouTube channel so you can embed videos in your blog and web site</li></li></ul><li>
  57. 57. HOW Does This Work?<br /><ul><li>Start with a Blog or Ning Network
  58. 58. Now add a LinkedIn Group and feed your blog into the NEWS tab
  59. 59. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
  60. 60. Create a YouTube channel so you can embed videos in your blog and web site
  61. 61. Send your RSS to TwitterFeed</li></li></ul><li>
  62. 62. Blogs & Press Releases<br />Flip The Traditional Marketing Funnel On Its Side<br />
  63. 63. Writing News Releases<br />Effective Headlines<br />The First Paragraph<br />The Middle Paragraphs<br />—End—<br />Boilerplate<br />
  64. 64. Writing Effective Headlines<br />  Use the active voice: Logical sentence structure, active voice and strong present-tense verbs  <br />    A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word<br />
  65. 65. The First Paragraph<br />Must contain the FIVE W’s: Who, what, where, when, why<br />Must contain NEWS<br />Make it interesting<br />
  66. 66. The Middle Paragraphs<br />Should be in order of importance<br />Can include statistics and/or quotes<br />Should answer the question of “How” the first paragraph came to be<br />Should serve as the basis of future posts<br />
  67. 67. Boilerplate<br />In 5 sentences or less, Who are you?<br />Contains complete contact information<br />Should be consistent; inconsistent = unprofessional<br />
  68. 68. Video Tips<br />Videos should be relevant to your business or customer base<br />Upload videos to your YouTube profile<br />Embed your YouTube videos to your web site, blog, Ning site, etc.<br />
  69. 69. Status Update Tips<br />Keep it business focused more than personal<br />Use them to remind people of something you’ve already posted, without duplicating posts, or reposting<br />
  70. 70. And Don’t Forget…<br />Photos<br />Customizing Your Profile<br />Groups<br />Discussion Forum<br />Connections<br />Tagging<br />Applications<br />
  71. 71. Put It All Together<br />Flip The Traditional Marketing Funnel On Its Side<br />
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82.
  83. 83.
  84. 84.
  85. 85.
  86. 86. TAKE ACTION NOW<br /><ul><li>Survey your members!
  87. 87. Start a Blog
  88. 88. Link your blog to your site
  89. 89. Create a profile and Group on LinkedIn
  90. 90. Feed your Blog into the News feature on your LinkedIn Group
  91. 91. Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed
  92. 92. Use Ping.fm to post on multiple sites</li>
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