Turning social media into business media 2010

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  • 1. Turning Social MediaInto Business Media
    Flip The Traditional Marketing Funnel On Its Side
  • 2. AGENDA
    • Web 2.0: What’s Your Status?
    • 3. Social Media: Should We Be Friends?
    • 4. Using Social Media to Sell & Re-sell
    • 5. Your ideas? Time to Interact
  • WEB 2.0 TECHNOLOGY
    Social networks build online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
    Web 2.0 uses Really Simple Syndication (RSS)
    • Podcasts –iTunes, Audible, AudioAcrobat
    • 6. Blogs – Blogger, WordPress, Type Pad
    • 7. Social Networks – LinkedIn, FaceBook, YouTube
  • STATUS UPDATES
    Where are my Tweeps?
    Nancy Myrland, Frank Kenny, Curt Moss, Sarah Hubbard, Sheila Curley, Susan Williams
  • 8. STATUS UPDATES
    What’s your status?
    How are you using status updates?
  • 9. Status Update Tips
    Keep it business focused more than personal
    Use them to recommend sites and articles
    Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
    Promote your members
  • 10. SOCIAL NETWORKING CONCERNS
    Should we be friends?
    What do you do with friend requests?
  • 11. TOP SOCIAL NETWORKS
    • LinkedIn – BUSINESS POWER LUNCH
    • 12. Facebook – FAMILY DINING
    • 13. Twitter – FAST FOOD
    • 14. YouTube - THEATER
  • LINKEDIN – FOR PROFESSIONALS
    • Started as online resume service
    • 15. Groups allow causes and associations to gather followers
    • 16. “Answers” allow users to participate in a professional referral community
    • 17. Ancillary applications are limited – no fluff!
    • 18. Professional visibility without “exposure”
  • 19. LINKEDIN TIPS
    • Be easy to find through keywords
    • 20. Answer questions
    • 21. Ask for recommendations
    • 22. Recommend others
    • 23. Update your status
    • 24. Search for past and new connections
  • FACEBOOK – THE LEADER
    • Started as invitation-only network for college students
    • 25. Second only to Google in traffic
    • 26. Gives users complete control over privacy
    • 27. Integrates many different technologies into one space: videos, photos, links, games and more
  • 28. FACEBOOK TIPS
    • Turn OFF the features you're not comfortable with: Fan postings, links, photos, videos, etc.
    • 29. Keep it more professional than personal
    • 30. Add the RSS feed from your blog
    • 31. Tell your story (use keywords)
    • 32. Create a fan-base – you've got them!
  • TWITTER
    • Something between blogging and text or instant messaging
    • 33. 140 characters or less – Think headlines!
    • 34. Commonly called micro-blogging
    • 35. Twitterfeed lets you relay other RSS into your Twitter account
    • 36. TwitterLocal follows geographic Twits
    • 37. Search and filter with TweetDeck
  • 38. How and Why Does This Work?
    Flip The Traditional Marketing Funnel On Its Side
  • 39. How and Why Does This Work?
    Flip The Traditional Marketing Funnel On Its Side
  • 40. Why Does This Work?
    • Google loves social networks
    • 41. Google also loves Chamber sites
    • 42. Social networks want your posts
    • 43. Chambers have members who have posts
    • 44. Your members can “tag along” and get found on search engines by participating with you
  • 45. HOW Does This Work?
    • Start with a Blog
  • 46.
  • 47.
  • 48. HOW Does This Work?
    • Start with a Blog
    • 49. Now add a LinkedIn Group and feed your blog into the NEWS tab
  • 50. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 51. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 52. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
  • 53. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 54. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 55. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
    • 56. Create a YouTube channel so you can embed videos in your blog and web site
  • 57. Video Tips
    Videos should be relevant to your business or customer base
    Upload videos to your YouTube profile
    Embed your YouTube videos to your web site, blog, Ning site, etc.
  • 58. HOW Does This Work?
    • Start with a Blog or Ning Network
    • 59. Now add a LinkedIn Group and feed your blog into the NEWS tab
    • 60. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
    • 61. Create a YouTube channel so you can embed videos in your blog and web site
    • 62. Send your RSS to TwitterFeed
  • 63. Put It All Together
    Flip The Traditional Marketing Funnel On Its Side
  • 64.
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  • 71.
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  • 73.
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  • 76.
  • 77.
  • 78. Blogs & Press Releases
    Flip The Traditional Marketing Funnel On Its Side
  • 79. Writing News Releases
    Effective Headlines
    The First Paragraph
    The Middle Paragraphs
    —End—
    Boilerplate
  • 80. Writing Effective Headlines
      Use the active voice: Logical sentence structure, active voice and strong present-tense verbs 
        A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  • 81. The First Paragraph
    Must contain the FIVE W’s: Who, what, where, when, why
    Must contain NEWS
    Make it interesting
  • 82. The Middle Paragraphs
    Should be in order of importance
    Can include statistics and/or quotes
    Should answer the question of “How” the first paragraph came to be
    Should serve as the basis of future posts
  • 83. Boilerplate
    In 5 sentences or less, Who are you?
    Contains complete contact information
    Should be consistent; inconsistent = unprofessional
  • 84. And Don’t Forget…
    Photos
    Customizing Your Profile
    Groups
    Discussion Forum
    Connections
    Tagging
    Applications
  • 85. TAKE ACTION NOW
    • Survey your members!
    • 86. Start a Blog
    • 87. Link your blog to your site
    • 88. Create a profile and Group on LinkedIn
    • 89. Feed your Blog into the News feature on your LinkedIn Group
    • 90. Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed
    • 91. Use Ping.fm to post on multiple sites