WEB 2.0 TECHNOLOGY Social networks build online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Web 2.0 uses Really Simple Syndication (RSS)
STATUS UPDATES Where are my Tweeps? Nancy Myrland, Frank Kenny, Curt Moss, Sarah Hubbard, Sheila Curley, Susan Williams
STATUS UPDATES What’s your status? How are you using status updates?
Status Update Tips Keep it business focused more than personal Use them to recommend sites and articles Use them to remind people of something you’ve already posted, without duplicating posts, or reposting Promote your members
SOCIAL NETWORKING CONCERNS Should we be friends? What do you do with friend requests?
Blogs & Press Releases Flip The Traditional Marketing Funnel On Its Side
Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present-tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting
The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts
Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
And Don’t Forget… Photos Customizing Your Profile Groups Discussion Forum Connections Tagging Applications